E D U C A T I O N

E X P E R I E N C E

ROSE WILLIAMS

ECOMMERCE & DIGITAL CHANNEL MANAGER

S U M M A R Y

Analytical, highly motivated,

ecommerce manager

experienced in fast-paced,

customer focused, large volume

ecommerce platforms, web

content and online marketing

strategies from inception to

delivery for desktop and mobile

sites.

S K I L LS

A/B Testing, UAT, Project

Management, JIRA, HubSpot,

Brandfolder, SEO/SEM, Google

Analytics/ AdWords, Bazaarvoice,

Shopify, Brightedge, Amazon, eBay,

Bloomreach, Social Media

Networks, Magento, Adobe

Photoshop, Dreamweaver,

Microsoft Office 365, Outlook,

Excel, PowerPoint

R E S U L T S

Highest web sales volume, AOV,

acquisitions, and conversions in

14 months - Tacony Corporation

Ranked #271 on Internet Retailer

Top 500 – Lakeshore Learning

Voted “Best Retail Website” by

Internet Retailer – Kraco

Enterprises

I N T E R E S T S

C O N T A C T

ad2gas@r.postjobfree.com

424. 343. 2400

Los Angeles, CA

BACHELOR OF ARTS

CALIFORNIA STATE UNIVERSITY, DOMINGUEZ HILLS

MAJOR: English

MINOR: Marketing

BR FUNSTEN-TOM DUFFY COMPANY

ECOMMERCE/DIGITAL MANAGER - MANTECA, CA - 2021 to Present Led ecommerce rebuild, UAT, and site migration project from strategy to deployment. Chose platform, vetted and negotiated outsourced devs and 3rd party software contracts adhering to strict budget margins. Collaborated daily with internal stakeholders and external web teams to improve site design, product presentation, functionality, and maximize customer UI/UX. Managed product and web content updates/edits and digital marketing channels specifically SEO, social networks, and Google Analytics to consistently maintain brand/product identity and awareness. TACONY CORPORATION

SITE MERCHANDISING MANAGER - FT WORTH, TX - 2019 to 2021 Interpreted and reacted to ecommerce KPI’s to achieve sales goals; referenced analytics tools to research, understand and report on search trends and buying patterns to drive merchandising strategy and help build the monthly site content and promotional calendar. Improved site layout, navigation, categorization hierarchy, select category assortments and taxonomy resulting in overall site performance boost. WALMART ECOMMERCE

SITE OPERATIONS MERCHANDISER - SAN BRUNO, CA - 2017 to 2019 Managed global site merchandising and operations across all categories. Analyzed organic, paid, and email marketing campaign performance, ROI’s, site traffic and sales metrics to implement growth strategies based on KPI data reporting. Partnered with customer support, design, marketing, development, and content teams to create, drive development, and deploy campaign stories, social media content, product launches and product landing pages for desktop and mobile sites.

KRACO

ECOMMERCE MERCHANDISER - LOS ANGELES, CA - 2015 to 2017 Extended aftermarket auto accessory manufacturer’s traditional B2C/B2B retail merchandising footprint to digital. Coordinated with design, product managers, dev, and creative teams to plan, organize, and create web content for sites and social media, improve online product placement, brand awareness, and sales performance in online marketplaces. LAKESHORE LEARNING

WEB CONTENT ADMINISTRATOR - CARSON, CA - 2013 to 2015 Liaison between development, design, merchandising, QA, marketing, and e-procurement teams to oversee and drive web content and marketing campaign deliveries on desktop and mobile site related projects from planning to deployment.

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