David Cronin

***** *** ****** ****** ******, Maryland 20910

Cell Phone 202-***-****

ad2g8t@r.postjobfree.com

PROFESSIONAL PROFILE

Director of Sales-East Coast, Laws Whiskey House.

State Manger, Palm Bay International for Washington DC & Virginia

Director of sales, Voss Water Eastern Division, responsible for billing close to $11 million in sales.

Director of sales, RNDC, responsible for billing close to $20 million in sales.

Develop and execute brand marketing plans including all phases of advertising, promotion, educational concepts, packaging, public relations, account-based marketing programs and database/direct marketing programs.

Over 30 years in beverage alcohol industry.

Proven ability to build and maintain strong relationships.

Excellent work ethic complemented by an energetic and positive attitude, highly organized and detail oriented.

Ability to develop integrated marketing strategies to promote growth and support established business goals.

PROFESSIONAL EXPERIENCE

Bartending

Cashion’s in the Square & Mansion on O st-August 2023 to present

Sign of the Whale/ Rumors/ Sam and Harry’s-1984-1992

Papa Razzi-Back Bay Rest group-GM-1992-1998

Laws Whiskey House, Denver, Colorado March 2020 to August 2023-Retired

Director of sales-East Coast

Expanded the brand into the east with distribution with, RNDC, DC, MD, VA. United Liquors, GA. BreakThru Beverage, Fla.

Responsible for all pricing, programming, inventory, depletion, and shipment goals.

Currently managing 7 states with plans for expansion.

Palm Bay International June 2019 to March 2020

State manager Washington, DC & Virginia

In first 6 months grew VA from 1% down to 13% growth / DC 11% down to 18% growth

Responsible for all pricing, programming, inventory, depletion, and shipment goals.

Established a Palm Bay national accounts team relationship with Air Ventures, Buffalo Wild Wings, Richard Sandoval Group & Atlas Restaurant Group.

Maintain a target / growth list of 100 on premise accounts and 30 off premise.

Work with our supplier partners in the market.

VOSS Artesian Water from Norway October 2016 to April 2019

Director of sales Eastern Division

Responsible for 22 states

Manage 6 regional managers.

Manage all sales and marketing budgets.

Transitioned from a wine and spirit distribution platform to PepsiCo nationwide.

Republic National Distributing Company July 2014 to October 2017

Director of sales Pernod Ricard Division

Washington, DC

Manage 8 sales reps, 2 district managers, 2 KAM’s, 1 mixologist, 1 multicultural specialist and 1 trade development manager for both on and off premise.

Responsible for all pricing in both on and off premise channels

Set sales and merchandising goals based on market trends and division priorities.

Effectively communicate brand strategies and product information to all pertinent audiences

Monitored division sales and inventory daily.

Coordinated and executed supplier meetings and seminars for divisional sales force.

Republic National Distributing Company June 2011 to July 2014

Division Manager- On Premise

Washington, DC

Manage 13 sales reps, 3 district managers, 1 promotional manager and 4 Key account managers.

Manage over $45 Million dollars in sales on both wine and spirit portfolio’s.

Republic National Distributing Company July 2008 to June 2011

Chesapeake Division Manager

Washington, DC

Managed 8 sales reps, 2 district managers, 1 spirit specialist and 1 marketing manager.

Maintained inventories and pricing on all spirit brands.

Develop spirit programming for all the on-premises business.

Developed and coordinated monthly supplier review meetings.

Washington Wholesale Liquor Company May 2005 to July 2008

Division Manager : Prestige On premise Division

Managed 10 sales reps, 2 field managers and MHUSA portfolio manager.

Developed sales and marketing programs for Diageo, Chateau & Estates and Moet Hennessy USA portfolio’s.

Set sales and merchandising goals based on market trends and division priorities.

Effectively communicate brand strategies and product information to all pertinent audiences

Monitored division sales and inventory daily.

Coordinated and executed supplier meetings and seminars for divisional sales force.

Prepared and conducted annual performance evaluations for all direct reports.

Washington Wholesale Liquor Company September 2002 to May 2005

Field Sales Manager

Developed original sales team for Diageo, Chateau & Estate, and Moet Hennessy USA portfolios.

Managed 6 Sales Reps

Set sales and merchandising goals based on market trends and division priorities.

Prepared and conducted annual performance evaluations for assigned Sales Representatives.

Conducted monthly market audits identifying and analyzing current market conditions and competitive activity.

Monitored division sales and inventory daily.

Assisted in developing brand programming and incentive strategies.

US Concepts October 1998 to September 2002

Key Account Manager Washington, D.C. & Maryland

Responsible for sales and marketing for Schieffelin and Somerset Co.

Managed a 70 accounts territory in D.C. and key Maryland Markets, i.e., Annapolis and Baltimore.

Developed promotional concepts on key brands, Hennessy, Moet & Chandon, Grand Marnier, Johnnie Walker and Tanqueray among others.

Conducted staff training seminars on new spirits and wine sales programs to expand knowledge, volume and distribution.

Conducted monthly market audits by identifying and analyzing the brands, current market trends, competitive activities and distributor and/or retail issues or opportunities.

Prepared a formal monthly report reviewing volume objectives, budget evaluations and marketing initiatives.

Coordinated and executed planning, programming and review meetings with management & suppliers.

Developed sales presentations and templates to assist the sales force in managing projects in the field, i.e., wine dinners, staff seminars, spirit promotions and specialty events.

Education

Rhode Island Junior College, Providence, Rhode Island 1982

Associates degree, Liberal Arts

Journeyman Spirits Program-Charmer Sunbelt Group-High Honors 2004

Journeyman Wine Program-Charmer Sunbelt Group -Honors 2006

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