GCD, Creative Director

773-***-**** *** Dewey Ave, Evanston, IL 60202

ad2g40@r.postjobfree.com

LinkedIn

davidnighportfolio.com

summary

I imagine, and build up ideas and teams to be

bolder & better. A strategic, robust yet empathetic creative leader, mentor and manager that never

sacrifices the core of the creative expression.

Possessing a quiet calm that inspires the best out of people, and can ride through any creative storm or swirl. I’m a brand and consumer first marketer, and passionate idea advocate.

I’ve been recognized for leading and creating

‘best in class’ consumer activations, and expressions for brands like Corona, Fairlife and Subway.

An insightful and collaborative client, account and strategy partner, I’ve been challenged with numer- ous brand, agency and client issues. Everything from building up and optimizing agency and client side

departments, to securing client investment in test

& learn initiatives to $1 million plus retainers.

With my magnetic, affable, pragmatic, ‘let’s just

figure this out…’ personality, and background,

I will bring a wealth of knowledge and energy

to your creative department!

David

experience

Freelance Creative, DNIGH STUDIO, LLC March 2023 to Present Vice President, Group Creative Director at Upshot 2015 to February 2022 Constellation Brands I lead Beer and Wine portfolio of Constellation Brands, which consists of major Mexican import beers; Corona, Modelo Especial, Pacifico, Victoria, as well as their growing and aggresive entry into market of line extensions and alt beverage category; Seltzers, Micheladas, and flavored malt beverages. In addition to the mexican portfolio, our scope has also included new brands like Two Lane (collab with Country Music star Luke Bryan), Funky Buddha, and Four Corners. On the wine side of portfolio, our tasks have been focused on Kim Crawford, Wood- bridge, Robert Mondavi, and Ruffino. I’ve had the pleasure of developing and working with a team of roughly 20 extremely talented creative individuals, guiding thinking specific to Constellation’s National Trade Marketing initiatives; seasonal consumer retail activation, shopper and customer/channel programs, eComm and digital extensions including ground up go-to markets, local and field activation, events, and in-venue advertising and environmental experiences. specific highlights

• grew Upshot team alongside Constellation’s marketing team; historically a ‘sales’ organization, Constella- tion’s marketing dept was less than 10-20 people, and now they are fully fortified; Upshot has been integral in partnering with them to approach the trade side like marketers and not sales people

• elevated the perception of trade initiatives and Upshot’s value, in the IMC landscape, looked to as a strategic partner by clients and other agency partners in annual planning environment, and sought out by client side for internal strategic projects— shifting perceptions of agency ‘value-add’

• secured internal investment into eComm and Shopper media programming within Constellation’s market- ing team, working with my Account counterpart over past 2+ years, and proving out value of eComm and customer focused ads, client now has a $1 million + budget to invest toward eComm and Shopper exclusive programming; consistently activating with customers Target, Walmart, & Albertsons

• recognized for developing ‘best in class’ National activations, including; first ever sustainable Summer pro- gram for Corona focused on cleaning up beaches, clever engagements for Corona Football and the Hotline featuring Tony Romo, unque AR experiences for both Modelo and Victoria Dia de Los Muertos, and ‘Domes- tic Beer’ envious event activation for Pacifico US Open of Surfing. Kum & Go convenience lead campaign development for Kum & Go‘s ‘mobile fuel pay’ push, with ideation and execution centered around print and broadcast during winter season Core Power/Fairlife Milk took over leading AOR work for Fairlife’s Core Power protein drink campaigns; centered around the platform of ‘Find Your Awesome’, we launched and executed two iterations of this campaign, including print, digital, and broadcast featuring Olympic athletes Simone Biles, and speed skater JR Celski, including a prime time spot

Sr./Creative Director at Upshot 2011 to 2015

Constellation Brands lead a team that helped secure the Constellation ‘win’ for Upshot, during pitch of business in 2010, moved into role as Creative Director on business around 2013 Kraft Foods worked on Shopper, and scale programming for Kraft Mayo, Dressings/Spreads, Shredded Cheese, Tombstone and Jack’s Pizza

Creative Director at Upshot 2008 to 2011

Skyy Brands developed campaign work for Wild Turkey bourbon, and American Honey Subway Restaurants lead team of 10+, along with GCD, for Subway’s National retail programming calendar; focused on on-going monthly product offerings and promotions that would change monthly and carried through all stores through franchise network. Working tightly with other partner agencies, our work often worked ‘store-up’ influencing messaging in national campaign and broadcast support specific highlights

• Major Summer promotions tied to entertainment and Summer blockbusters; Battleship and Lone Ranger

• p ushed marketing team to ‘rethink’ the in-store experience, concepting environmental ‘gut rehabs’ of store design

• w orked to promote 2014 Summer Olympics Nationally in-store, without having sponsorship, cleverly leveraging past athletes like Apollo Ohno • Shielded team from difficult client environment, working with GCD and Account leads to re-think how we seviced the client education

BFA University of Wisconsin

Earned a Bachelor of Fine Arts degree from Madison, with a concentration on Fine Arts; Drawing and Painting. skills

creative direction

•great listener and collaborater

•lead brainstorm ideation

•consumer engagement and promotion development

•concept lead and refinement

•motion and still photo production management

•creative brief development

•client facing lead and presentaion development

•strong account and strategy partner and empathetic problem solver art direction & design

•concept to finish art direction & design

•identity and logo design

•talent/project management; illustrators, retouchers, artists, events, etc

•very experienced with adult bev/alcohol and CPG brands

•full video and photoshoot production management from concept to finish software

•Adobe Suite proficient; InDesign, Illustrator, Photoshop

•Figma

•Microsoft suite

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