Creative Director Brand Marketing

linkedin.com/in/scottshern

I am a Creative culture maker focused on amplifying brands

in the marketplace. Skilled at taking a business problem and finding a creative solution that engages customers and motivates action. And has a track record introducing emerging digital technologies to key business partners in order to create new ways to measure customer involvement with a brand. TL;DR Brand/Marketing/Design/Leader/Consultant

RELEVANT AGENCY / BRAND EXPERIENCE

DirectPartners,

an Omicom Company

San Francisco, CA

Webvan, Electronic Arts,

Shutterfly, iMotors, TuneTo

Brann Worldwide

(Now HAVAS)

San Francisco, CA

Visa, Earthlink, Peoplesoft, AT&T

Kane & Finkel

Healthcare Communications

San Francisco, CA

Permax, Zanaflex, Connetics, Neutrogena

Hyett,

Broadbent, & Heimbrodt

Advertising Agency

San Francisco, CA

Mizuno, Yosemite, Spice Islands,

Nokia, Matson Shipping, Parc 55 Hotels,

San Francisco Spiders Hockey team

BBDO Paris, France

Volvo, Credit Mutuel, Woolmark, Inc.

Elgin/Syferd DDB Seattle, WA

JanSport, Princess Cruises

Creative Director Consultant

Shern&Co. + Sansome Street Partners Mill Valley, CA Jan 2023 - Present Clients: Saint Francis Yacht Club /San Francisco, The Loren Hotel/Austin, Hewlett-PackardDenver, California State Parks, Sacramento, 2GDigital/San Francisco Vice President, Executive Creative Director, Brand Marketing Nuvolum™ San Francisco, CA July 2021 - Dec 2022 Chief Creative Officer of teams responsible for the deployment of all marketing material for clients of Nuvolum. This included WUWTA.com, Stemodontics™, and dozens of Oral, Maxillofacial Surgeon (OMS) Dental groups and individual practices. Creative Director, Brand Marketing

DocuSign San Francisco, CA Jan 2019 - March 2020 Lead Creative Director of copywriter/designer teams, project managers, and production teams responsible for the deployment of DocuSign’s branding evolution, demand generation campaigns, events, video, and other marketing ephemera. Design Director (Consultant)

Bluewolf, an IBM Company San Francisco, CA Feb 2018 - Jan 2019 Lead Design Director of Copywriter/Designer teams responsible for the development of Bluewolf’s 2018-19 The State of Salesforce Annual Report and Bluewolf’s 2018 Dreamforce

(Salesforce’s annual conference) campaign. Campaign included 3 environmental hospitality spaces, social campaign, microsite, posters/signage, and mobile video. The State of Saleforce Annual Report

resulted in $57 MM closed/won deals.

Creative Director Consultant

Shern&Co. Mill Valley, CA 2016 - Dec 2018

Clients: Owen Jones/Portland, Genentech/SF, Wells Fargo/SF, Sköna/SF, GilmoreGroup/NYC, Parallel Advisors/SF, and REVANCE®/Orange County.

Vice President, Group Creative Manager

In-House Agency Wells Fargo Bank San Francisco, CA 2010 - 2016 Lead Creative Director responsible for the development of marketing campaigns for multiple lines of businesses. Managed creative development from concept to delivery. Responsible for all Wells Fargo video brand standards — to ensure seamless integration with every campaign touch-point. Chief liaison between creative and account leads from both in-house and external agencies. Created the Wells Fargo’s Marketing Video Center of Excellence. Warriors To Summits Sponsorship

Increased brand awareness and engaged millions of consumers through an integrated marketing strategy that included social, experiential, in-store, digital, and PR, resulting in 3.1mm impressions and 375k engagements.

Wells Fargo In-Store Advertising and Digital Signage Network Created 286 ad units in 13 unique categories for 13 different lines of businesses which ran on four different screen formats in under 6 months, resutling in high recall rates of the brand. Education

University of Idaho

Major:

B.S. Communication

& Advertising

Minor:

Graphic Design

1 + 415-***-****

****@**********.***

scottshern.com

CURRENT PROFESSIONAL EXPERIENCE

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