RICKSALETTA

ad2f0i@r.postjobfree.com http://www.linkedin.com/in/Saletta

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PROFILE Simplifying Complex Strategic Marketing, Communications and Business Development

Identify value, define market, build brand, grow sales pipeline and increase revenue. Creative,yet data-driven,B2B2C marketer with history of operational excellence:defining business models,launching edge products and platforms,leading omni-channel campaigns

(Salesforce, Adobe, Hubspot), telling stories & building global brands from seed to Fortune 500’s. EXPERIENCE

2023

2022

2021–2022

2018-2019

2014-2017

2010-2012

FOUNDER, FRACTIONALCMO & COOOF NFLWEATHER.COM,AGANNETT/USA TODAYSPORTSMEDIAPARTNER Unique news syndication service for NFL fantasy sports and gaming markets.

• Named one of USA Today Sports Top 10 “Must Have” fantasy sites. HEADOFPRODUCTMARKETING, SERIESA ARTIFICIALINTELLIGENCEFINTECH AI-Driven, mobile Intelligent Document Processing (IDP) app for consumer, CPG & retail. PROFESSIONALSERVICESMARKETING, EPAM DIGITALENGAGEMENT, FINTECH& MARTECH

• Launched 1st credit card for One Main Financial, a consumer lending company..

• Drove Financial Services platform requirements from analytics to mobile notifications.

• Wrote sales pitch decks and narratives for major FinTech and Retail sales deals including AmeriLife Insurance, Republic Finance, Gerber Life, Fedex, L.L. Bean and Proctor & Gamble. STRATEGICMARKETING,OPLE.AIARTIFICIALINTELLIGENCEFORDATASCIENCE;ACQUIREDBYYIPPY.AI Launched AI for Data Scientists start-up: mapped customer journey, persona development, value proposition development, messaging, positioning, sales enablement & lead generation. STRATEGICPLANNING& MARKETING,VERIZONWIRELESSCONSUMERINNOVATIONLAB THINGSPACE5G IOT/INTERNETOFTHINGSANDMOBILETELECOMMUNICATIONSSAAS ORCHESTRATIONPLATFORM Identified and delivered consumer profiles, segmentation, market fit, business model, use cases service definition, validation and partner plan for smart home cloud services. VICEPRESIDENTOFWORLDWIDEMARKETING,VITRIAOPERATIONALINTELLIGENCE, INC. Repositioned $66M corporation and brand from BPM/EAI to SaaS-based, cloud-centric, Real-Time Big Data analytics solutions host for financial services, energy utilities, mobile telecommunications service providers and retailers.

• Defined cloud-based product offering, pricing & go-to-market programs.

• Lead all outbound marketing, communications AR & PR programs.

• Re-started the sales pipeline, lead generation campaigns and sold into lighthouse accounts. 2008–2010

2007–2008

VICEPRESIDENT, CORPORATE& PRODUCTMARKETING, SQLSTREAM,INC;ACQUIREDBYGUAVUS Repositioned Real-Time, streaming analytics and operational business intelligence start-up and investor deck from Financial Services to Intelligent Transportation Mobile Resource Management (MRM) and Sensor Network Monitoring (predecessor to AI).

• Led marketing and communications strategy, AR, PR, IR, and events including 60 stop press and analyst tour that drove initial coverage, reviews, first licensees and series A investment. INTERIMVICEPRESIDENT/ DIRECTOROFMARKETING, ACTIVEGRID->WAVEMAKER;ACQUIREDBYVMWARE: Board level member of Hummer-Winblad turn-around executive leadership team.

• Refinanced, rebranded and restarted grid software company as a Web 2.0 SaaS vendor.

• Led corporate, product, community mktg, licensing, product mgmt & budgeting.

• Launched new Visual Ajax/Web 2.0 Developer Studio under AGPL open source license.

• Grew JavaScript, Ajax developer community by 300% over 6 months.

• Built new sales pipeline, increasing traffic by 250%, downloads by 400% (10K to +100K).

• Exceeded MQL goal by 15% or greater on a quarter by quarter basis. p.2of 2

2004 - 2007

2004

1996-2004

ACTINGDIRECTOR, CONSUMERCLIENT& PLATFORMMARKETING,ADOBESYSTEMS, INC. Directed 20+ member Client Software Portfolio integrated marketing and corporate communications team and budget for Adobe Reader, PDF, Flash Player & theAIR RIA.

• Led launch ofAdobe Reader 8w/Google Toolbar, growing nine figure revenue by 33%.

• Increased download volume by more than 25% from ~640 Million to >800 Million in one year.

• Wrote first road map forAdobe PDFand PDF-XML.

• Launched very firstAdobe Flash Playerfor Linux using unique content-focused messaging..

• Appointed to executive team’s cross-B.U. Microsoft task force, twice presenting to CEO. ACTINGDIRECTOROFBUSINESSDEVELOPMENT;ADOBESYSTEMS.

Sold and delivered first comprehensive strategic and ERP plans and campaigns for LiveCycle Business Process Automation (Adobe Experience) Document Security Server. SOA ENGAGEMENTDIRECTOR,MERCURYINTERACTIVE,ACQUIREDBYSYSTINET& HEWLETT-PACKARD(HPE). Sold and led engagement to research and analyze competitive XML registries & web services. ENGAGEMENTTEAMDIRECTOR,AZULSYSTEMSHOSTEDSERVICEPRODUCTPLANNING Sold, led, captured and analyzed customer requirements for new, hosted trial lab. OEM LICENSING& GLOBALSALESLEAD, SUNMICROSYSTEMSSOFTWAREDIVISION Strategic sales and marketing lead with cross-functional oversight of intellectual property licensing, tasked with unlocking, restructuring and closing formerly deadlocked sales deals.

• Established OEM pricing and licensing model forConsumer and Embedded Java.

• Extended Java brand and license to open source licensing customers.

• Led sales development planning and licensing of Java IP to Acer, Apple, Dell, Fujitsu, Gateway, HP, IBM, Samsung, Sony, Toshiba, Lenovo, Bull/ObjectWeb and JBoss. 1995

EDUCATION

CERTIFICATES

HEADOFMARKETING,SUNMICROSYSTEMSJAVASOFTWAREBUSINESSUNIT Led marketing & product management forJava SoftwareDivision from cell phone to server.

• Global Marketing Executive Council member for cross-divisional strategy & planning.

• Leadership prize for company-wide, cross-BU collaboration and effectiveness

• Reorganized team to increase productivity and retention while exceeding revenue goals.

• Initiated, authored and ledJava 2 Platform, Enterprise Editionproduct plan, road map, partner strategy andJava Blueprintswhich, together, drove more than 2M downloads.

• Drafted Sun’s Carrier-Grade Telecommunications middleware implementation plan

• Led and launched theJ2EE, now Java EE, test and branding program, team and budget.

• Gained 90% share, 38 licensees & +$10M revenue from BEA, Borland, Ericsson, Fujitsu, Hitachi, HP, IBM, Nokia, Novell, Oracle, Palm, RIM, SAP, Sprint, Siemens & Tibco.

• Delivered >200 media interviews, customer pitches & sales training presentations. PRODUCTLINEMANAGER, NETRATELECOMMUNICATIONSTHINCLIENTMANAGEMENTSERVER Launched JavaStation’s Netra j thin Client, Server & Smart Card into financial services. SR PRODUCTMARKETINGMGR., SUNMICROSYSTEMSCOMPUTERCORPORATION, Led cross-functional team for Sun’s flagship $900M UltraSPARC Desktop Workstation Line.

• Met or exceeded all revenue goals for six consecutive quarters.

• Led Financial Services, Energy, Entertainment, Manufacturing & EDA sales campaigns. INTERN, INTERNATIONALOPERATIONSCONSULTANT, CORPORATESTRATEGY, CANDLECORPORATION Built capacity utilization forecasting model andNAFTAproduction sharing requirements. MBA & TEACHINGASSISTANT, YALEUNIVERSITYSCHOOLOFMANAGEMENT; NEWHAVEN, CONNECTICUT

• Corporate Finance and Economics Major. Graduate Teaching Assistant to 65 MBAs.

• Academic distinctions in Strategic Marketing, Finance, Game Theory & Policy Analysis. M.ED. & LEADERSHIPFELLOW, UNIVERSITYOFVIRGINIACURRYSCHOOL; CHARLOTTESVILLE, VIRGINIA

• Graduate Assistant. and Leadership Fellow; Organization, Administration & Policy Analysis.

• Pre-doctoral work in organizational psychology, law & business at Colgate Darden School. A.B., BOWDOINCOLLEGE; BRUNSWICK, MAINE(IVYEXCHANGEATDARTMOUTHCOLLEGE)

• Government & History(American & Latin) double major; English minor. 11 varsity letters MILTON, ACADEMY; MILTON, MASSACHUSETTS

USA Hockey CEP1, Therapy Dogs Intl., CPR/First Aid, Professional Kicking Services Instructor.

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