MONICA WATSON

Digital Marketing Professional

615-***-****

Nashville, TN 37221

ad2exw@r.postjobfree.com

EXPERIENCE

FREELANCER / CONTRACTOR

SELF-EMPLOYED

**** - *******

● (JUN-SEP) Executed 12 special events for seven Staples retail stores as part of their corporate rebranding campaign.

● (MAR-APR) Designed and produced ten 45-second slideshow videos to create awareness of Brown Dog Foundation’s cat and dog veterinary bill assistance program via a gaming convention sponsorship.

● (DEC-MAR) Devised and wrote marketing content and a holiday greeting card for real estate agent Kathleen Hill. CONTENT CREATOR / SEO SPECIALIST

ACCEPTANCE INSURANCE

FEB 2022 - DEC 2022

● Created content for inbound digital marketing strategies.

● Developed content using keywords and recommendations generated through online research and the SEO platform, Conductor.

SELF-EMPLOYED

FEB 2014 - DEC 2021

● Fulltime Caregiver - provided around-the-clock care and shelter for my 100% disabled mother for more than seven years.

● Technical Writer - Freelanced as a technical writer for Cigna/HealthSpring’s integration of pharmacy benefits manager, Express Scripts, into their Medicare Part D Formulary team.

● Copywriter - Wrote a series of blog posts for a group of ServPro franchisees.

● Contractor - Led Bechtel’s community relations workshops for Google Fiber installation subcontractors and crews.

● Contractor - Redesigned proposals for government road construction and LIDAR projects for civil- engineering firm, Wiser. COMMUNITY RELATIONS AND EDUCATION SPECIALIST

TENNESSEE DONOR SERVICES / DONATE LIFE AMERICA - TENNESSEE DEC 2012 - JAN 2014

● Increased the volunteer base by 40% in the first three months.

● Expanded community outreach activities by 30% without additional staffing costs.

● Rebranded high school presentation campaign, increasing requests by 50% and promoting awareness to over 4,000 students.

● Registered 162,360 new organ donors, which was 25% above the goal. COMMUNICATIONS SPECIALIST

HOSPITAL CORPORATION OF AMERICA (HCA)

SEPT 2009 - MAR 2012

● Developed content for at least 15 electronic healthcare record projects (EHR) throughout the piloting, testing, upgrade, and deployment phases.

● Acted as communications lead on the Online Pre Registration project, developing a comprehensive marketing strategy that resulted in a 97% satisfaction rate among end users 3 months post-go-live.

● Initiated and executed a monthly PM-team email newsletter, Parallon Post. VICE PRESIDENT OF DEVELOPMENT

OASIS CENTER

JUNE 2008 - APRIL 2009

● Modernized the Center’s data storage system from the “filing cabinet” to an online platform.

● Initiated a total website redesign, creating a contemporary, dynamic site with a fluid, intuitive interface. DIRECTOR OF EXTERNAL RELATIONS

WATKINS COLLEGE OF ART, DESIGN, AND FILM

SEPT 2002 - DEC 2007

● Developed a marketing strategy that increased enrollment by 50% and doubled student applications.

● Organized a total website redo to align the site’s interface with the College’s culture.

● Executed an intensive search engine marketing (SEM) campaign, raising SERP to a page one above-scroll location. EDUCATION

WESTERN KENTUCKY UNIVERSITY

Bachelor of Fine Arts Degree in Mass Communications Minor in English (Creative Writing)

Contact this candidate