REBECCA J. COFFIN

ad2evg@r.postjobfree.com 609-***-****

Experienced marketer with a robust background in mom/baby brands, healthcare, and consumer retail. Demonstrated success in formulating and implementing annual omnichannel marketing plans that drive substantial consumer engagement. Skilled in analyzing market trends, optimizing tactics for enhanced performance, and leading cross-functional teams to consistently deliver audience growth. Enthusiastic about leveraging data-driven insights to drive strategic decision-making and elevate overall campaign performance.

WORK EXPERIENCE

Content Marketing Specialist (June 2023-October 2023) Ecommerce & Advertising Specialist (June 2021-June 2023)

Medela LLC, McHenry, IL

June 2021-October 2023

Executed cross-channel strategies, designing content for product launches and promotions, achieving a 200% increase in social engagement. Developed SEO-optimized product page content for major retailers, adapted international launch toolkits for North American markets. Administered Salsify PIM, enhancing online presence through SEO-optimized digital shelf content. Managed Amazon Vendor Central, synchronized advertising campaigns, and produced monthly reports identifying KPI optimization opportunities.

Content Marketing Specialist

Sterno Home, Inc.

December 2018-June 2021

Managed the Salsify Product Information Management System, overseeing channel mapping and workflow design. Developed and executed omnichannel content strategies in alignment with brand and platform objectives, supporting annual marketing plans. Implemented an innovative internal content process for digital shelf footprint growth, optimizing workflows. Led successful email platform migration, resulting in a 66% list growth and 9% conversion within six months. Directed brand social media content strategy, achieving an impressive 708% Instagram follower growth over 12 months. Collaborated with Creative Services on digital asset direction for product and seasonal activations.

e-Commerce Copywriter

Catherines

January 2015-November 2017

Crafted 300 monthly original product descriptions and names, integrating seasonal trend concepts and styling details. Produced catalog copy for seasonal mailings and in-store styling booklets. Collaborated with the Marketing team to create compelling email and website content. Partnered with internal stakeholders to design and implement paid advertising campaigns and promotions.

Associate Marketing Manager

Destination Maternity

January 2007-May 2013

Created original content and advertising materials for three maternity brands, maintaining consistent brand voice and tone. Successfully launched and promoted new Facebook pages to support digital marketing initiatives. Oversaw the email program, reporting on insights for strategic optimization. Demonstrated strong leadership by leading and providing performance feedback to an intern team. Managed end-to-end creative projects, ensuring timely completion and milestone achievement.

EDUCATION

Rowan University, Glassboro, NJ,

MA, Writing

Summa Cum Laude

Moravian University, Bethlehem, PA

B.A., Sociology & Women’s Studies

CERTIFICATIONS

Salsify Product Information Management (PIM)

December 2022

PLATFORMS

Amazon Advertising & Vendor Central, BazaarVoice, Canva, Klaviyo, Google Analytics, Magento, Mailchimp, Meta Business Suite, Salsify, SEMRush, Stackline, Sprinklr Social, Sprout Social, Target PartnersOnline, TikTok, Walmart 360, WordPress, Workfront

AWARDS

Medela – Digital Marketing GEM Award, Q1 2021

Sterno Home – President’s Award, 2020

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