Profile

Digital Marketing Associate with *+ years of experience. MBA Graduate with strong knowledge and experience in management, marketing, and digital marketing. Available to work from May 2024. Professional Experience

Social Media Assistant, University of New Haven

•Editing & publishing written, graphic, and video content for Master's in Industrial/ Organizational Psychology program on LinkedIn, Instagram, YouTube, TikTok, Facebook, and for the website.

01/2023 – Present

West Haven, CT

•Posts featuring industry news, tips, current students, alumni, and faculty.

•Helping develop strategies for capturing target audience and current potential student engagement.

•Looking over Social media analytics and reporting. Tracking social media engagement to identify high-performing ideas and campaigns.

•Lead paid ad campaigns on LinkedIn, Facebook and Instagram.

[Hybrid]

Graduate Business Consultant(Capstone), Webster Bank

•Worked on in-depth external and internal company analysis and then provided an ESG recommendation as per their requirement.

08/2023 – 12/2023

Orange, CT

•Assisted in Value Chain Analysis, VRIO, SWOT, Strategy Canvas, and Benchmarking.

•Also assisted in ESG Market Analysis, Strategic Recommendation Framework, Implementation, Marketing Elements, and Pro Forma Analysis.

•Made a detailed report of our entire analysis and recommendation.

•Presented a final presentation at Webster's Headquarters.

[Hybrid]

Marketing Intern, Altitude Marketing

•Assisting the marketing department with administrative duties. 05/2023 – 08/2023

Hamden, CT

•Conducting research on target markets for their clients.

•Identify and apply direct avenues in various markets.

•Coordinate promotions with approved venues.

•Clients included T-Mobile, Verizon, AT&T, Hershey's, and Staples.

[On-site]

Sole Proprietor, Drop-shipping (Shopify)

•Setting up a fully functional commercial website from scratch (Lifestyle Brand). 05/2021 – 08/2022

•Speaking & negotiating with many manufacturers and distributors to acquire the best deal for my products (T-shirts, Hoodies, Phone cases, stickers, etc.)

•Marketed the website through Google Ads and SEO to rank ads higher in search results and other websites.

•Lead and managed social media campaigns on Twitter/YouTube/ Facebook/Instagram.

Sanjeev Prabhu

ad2ef3@r.postjobfree.com 203-***-**** linkedin.com/in/sanjeev-prabhu He/Him

•Lead email marketing and engaged with previous and future customers. Maintained a great customer relationship.

•Got in touch with many social media influencers to promote my products.

[Remote]

Marketing Intern, NEXA - Maruti Suzuki

•Marketed the showroom online through Google Ads and SEO to rank ads higher in search results and other websites.

•Creating & publishing flyers/news/engaging content on all their social media. 02/2021 – 05/2021

•Lead and managed social media campaigns on Twitter/YouTube/ Facebook/Instagram.

•Displaying new arrival cars in the showroom and pitching them to future owners.

•Maintaining sales data of all the cars being sold.

[Hybrid]

Skills

Google Ads & Analytics

Canva

Social Media Marketing

Professional video editing

R Studio

Shopify CRM

Hubspot Marketing Automation

FigJam

Search Engine Optimization

Adobe Creative Suite

Content Creation & Mangement

MS Excel, MS Word, MS PowerPoint

Tableau

Content Management Software (Buffer, etc.)

Salesforce Marketing Automation

Education

MBA (Full-Time) in Marketing & Digital Marketing (STEM), University of New Haven Bachelors in Business Management/Administration, Garden City University Interests

Investing & Finance

Self-educated about the Stock

Market and other Investing

Markets.

Social media

I'm up to date with all the trends

on the internet.

Branding & Marketing

Personal interest to work with

branding and marketing. I'm often

called by friends as a perfectionist.

Languages known

English (5), Hindi (4), Tamil (4), Telugu (4), Kannada (3), and Malayalam (3). (Proficiency level on a scale of 5) Publications & Certifications

Featured University Article

Certifications

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