Steve Mohs B*B Sales Manager

ad2ebf@r.postjobfree.com 651-***-**** 985 Iowa Avenue W. St. Paul, Minnesota 55117

–– Executive Summary ––

Multiple award-winning B2B sales manager with ability to establish and maintain strong, productive business relationships with customers and colleagues. Strong leader with well-developed people skills who has led teams of up to 19 account executives. Seeking B2B sales management or senior sales position.

–– Professional Experience ––

USA Today Network /Local IQ St. Paul, Minnesota

Regional Account Executive Minnesota 3/2021– Present

Developed new business advertising clients in the Twin Cities and Greater MN Area

Helped small Advertising Agencies help expand their capabilities by being the Digital Expert for their Agency

Build strong working relationships with customers, assisting them in identifying and capitalizing on opportunities while satisfying marketing objectives for their clients

Key Accomplishments:

Successfully brought on board over $250K in sales in just 7 months

Key Clients include: YMCA, Excel Energy, Be The Match and Boston Beer Company

Synchrony Financial / CareCredit St. Paul, Minnesota

Practice Development Manager 3/2020 –12/2020

Work closely with Refractive and Optical Vision, Cosmetic Surgery, Chiropractic and Audiology practices to help them exceed their credit and financing goals

Train doctors and office staff to increase sales by utilizing the strength of the CareCredit brand to build customer base

Build strong working relationships with customers, assisting them in identifying and capitalizing on opportunities while satisfying their patients’ needs and CareCredit’s sales requirements

Key Accomplishments:

Successfully cover a five-state region producing over $65M in net credit sales

CBS Minnesota / Entercom Minneapolis, Minnesota

Digital Sales Manager 1/2016 – 3/2020

Department Head of the Minnesota Digital team for CBS/Entercom

Managed daily operations and sales, working closely with 19 account executives to reach annual revenue goals

Accompanied account executives on sales calls to help close deals on CBS/Entercom digital capabilities

Worked with promotional staff to combine on-site, online and on-air strategies

Provided weekly reports to supervisor on sales activity and sales growth

Presented quarterly breakouts to entire CBS/Entercom staff highlighting successes and new opportunities

Conducted training on all new digital products including display, targeted social media, SEM/SEO, Geofence and Geo Farm mobile advertising, pre-roll video, YouTube True View advertising, native content, email marketing with responsive targeting, CTV and OTT

Key Accomplishments:

Increased revenue from 2017 – 2018 by 22%

Increased revenue from 2016 – 2017 by 19%

Increased revenue from 2015 – 2016 by 21%

Put together a successful Influencer Campaign with Be The Match. Worked with the NFL to gain donor support in 6 major markets. Miami, Chicago, Houston, Dallas, Los Angeles and San Diego

StarTribune Minneapolis, Minnesota

Digital Lead Account Executive 2/2014 – 1/2016

Handled daily digital advertising sales, selling the entire StarTribune.com ad network platform, including SEM and display

Coached team of five account managers and strategized the digital portion of their sales process

Worked with direct clients as well as local and national advertising agencies to produce comprehensive ad campaigns for clients

Collaborated with internal sales development team to develop presentations for larger clients

Acted as SEM champion for local sales team

Prospected and sold in personal territory, accounting for 20% of revenue

Key Accomplishments:

Achieved 282% of personal goal and 112% of team goal in 2014

Exceeded quarterly quotas in six consecutive quarters

ReachLocal Minneapolis, Minnesota

Regional Sales Manager 5/2013 – 2/2014

Managed daily operations for ReachLocal Minneapolis office

Led team of eight outside sales executives

Produced daily reports and weekly forecasts for Area Director

Provided ongoing sales and product training for team to ensure they met new sales and revenue goals

Performed weekly training sessions on new digital products and sales technique

Key Accomplishments:

Increased Minneapolis revenue by over 28% in first few months as Regional Manager

Interviewed, hired, and trained two new sales executives; both met new client and revenue goals

Total Traffic Network / Clear Channel Radio Minneapolis, Minnesota

Strategic Account Manager 9/2012 – 5/2013

Presented and sold traffic sponsorships on 25 radio affiliate stations in Minneapolis, Rochester, and Eau Claire, Wisconsin

Worked closely with direct clients and national advertising agencies to sell the inventory within traffic network

Cultivated new business by cold calling and networking with existing clients

Retained existing revenue base and grew annual revenue

Key Accomplishments:

Regularly exceeded company quota

Exceeded first quarter quota by over 35%

WCCO-TV CBS Minneapolis, Minnesota

Account Executive 8/2011 – 9/2012

Sold television commercial time and online advertising on WCCO.com within Minneapolis/St. Paul metropolitan area

Developed opportunities for new business and new media outlets including WCCO Mobile

Effectively researched and cultivated new business leads

Created sales tools to effectively present and position the television station during the sales process

Key Accomplishments:

Brought in over $75k in new business during first four months of employment

Achieved larger market share of business from existing advertisers, successfully taking away market share from competitors

Established relationships with new digital clients that had not been on WCCO previously

First account executive in Minneapolis office to obtain a national advertiser for CBS Local Offers product. The client, Mixbook.com, ran in all 24 CBS digital markets

Increased digital revenue with existing WCCO.com clients such as General Mills, Ryland Homes, Trollhaugen Ski Resort, Joe’s Sporting Goods, Lutsen Mountain, and many more

Dex One Corporation Maple Grove, Minnesota

District Sales Manager 1/2009 – 8/2011

Managed team of nine outside sales consultants

Ensured that team met or exceeded quarterly revenue targets and maintained customer relations

Provided ongoing training to all areas of the sales department

Acted as digital champion for the Minneapolis office

Key Accomplishments:

Team increased digital sales by 64% in one fiscal year

Ranked #1 of 31 managers in sales for 1st and 2nd quarter 2011

Won ‘Ultimate Coach’ award for 2009

Field Sales Training Manager 1/2008 – 1/2009

Trained new sales hires for print and digital results

Followed up with rookies for up to one year

Developed strategies to help training department improve efficiency

Key Accomplishments:

Successfully completed Steven Brown Training for Practical Management and implemented training for management team in Minneapolis using methods learned from the course

Directory Advertising Consultant (Premise) 9/1998 – 1/2008

Initiated contact with leads for selling and servicing of directory and digital results

Maintained strong business relationships with longstanding clients by developing new ways to market their businesses to ensure growth through both print and digital platforms

Prospected for new business to build customer base

Key Accomplishments:

Had largest book of business in Minneapolis sales office, delivering revenue of over $3.4M annually

Ranked #1 in sales in the Eagan office in 2007

Attained 110% of digital sales quota in 2007

Received Award of Excellence in 2007 (top 5% of sales reps)

Ranked #1 in sales in the Minneapolis office in 2005

President’s Circle of Excellence winner in 2004

President’s Circle of Excellence winner in 2002

Vice President’s Circle of Excellence winner in 2000

–– Education and Skills ––

Bachelor of Arts – History

Minor – Anthropology

St. Cloud State University, St. Cloud, Minnesota

Dean’s List

Computer Skills: Mac/PC; Microsoft Word, Excel, Outlook, PowerPoint, and Publisher;

Salesforce; Adobe Photoshop and PageMaker

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