David Kranz
ad2ebd@r.postjobfree.com
Hermosa Beach, California
University of Wisconsin-Madison, BBA Business/Marketing
Swet Tailor – Los Angeles, CA
Founder/Chief Merchandising Officer
Sept 2014 – Present
Created DTC brand focused on #EverydayEverywhere modern styles in innovative fabrics that are incredibly soft to the touch with stretch. Expanded DTC into over 100 wholesale boutiques; Bloomingdales, Nordstrom, & Dick’s Sporting Goods. Launched Pro shop Golf business into Golf country clubs, events & hotel resorts around the country. Expanded into Private Label with retailers/brands Kohl’s, Stallone Group, Google, Equinox, Soul Cycle and more. 3 years off the Field Official – Senior Bowl. Growing quickly in University Sports (Big Ten, Pac 12, Mountain West, Ivy, etc.).
One World Apparel – Los Angeles, CA/New York, NY
Executive Vice President - Sales/Merchandising
2008-2013; 2019-2021
Led & managed sales team across the US. Increased top line sales $130MM and gross margins 4 basis points. Opened 85 new accounts/departments in US/Canada/Spain. Implemented ATS & quick response fashion that drove retailer sales/margins, including test/react & fast fashion speed to market. Expanded branded & private label significantly (Kohls, Macy’s, Dillards, JCP, Belk, etc). On Air Host for ShopNBC with One World brand emerging to #1 womens brand in first year. Official apparel sponsor for Susan G. Komen Race for the Cure which drove over $200K in donations.
Mervyn’s – Hayward, CA
Vice President – Misses/Plus/Petites/Swim/Outerwear
2005-2008
Drove $25M increase in sales in key Modern career/casual, explosive plus size, and novelty denim/bottoms categories. Managed 20 Buyers/AB’s in all classifications. Led all merchandising and in store floor layout strategies, Marketing & Promotions as well as Private Label assortments.
Kohl’s – Menomonee Falls, WI
Director Product Development RTW & Juniors; Misses Sweaters & Knits Buyer
1997 - 2004
Ran $500M private label merchandising and sourcing strategies for Misses/Juniors (Apt 9, Sonoma, C&B, So..). Managed all agent & factory relationships in Asia, Central America, Eastern Europe and Middle East. Increased revenue and profit margins substantially. As buyer drove $300M revenue and #1 volume /profit increases at Kohl’s. Only buyer in Kohl’s history with 2 annual excellent performance reviews. Drove all facets of buying office (Merchandising, PL, OTB, Marketing, In store, vendors). Developed and promoted 4 AB’s in 4 years.