Sana Naveed
UX Designer
https: snuxdesign.com
********@*****.***
SKILLS
Design
UX Research. UI/Interaction Design. Agile Development. Journey Mapping. Information Architecture. Wireframing. Design Process, Salesforce
Prototyping. Usability Testing. Data Analysis. Motion. Print. Illustration. usertesting.com
SOFTWARE/TOOLKIT
Google workspace Proficient
MS office 365 Proficient
Jira /Jira Align Proficient
Figma Advanced
Adobe CC Proficient
Sketch Moderate
Axure Rp Proficient
InVision Moderate
Java Script Beginner
Mural/Miro Advanced
HTML /CSS Moderate
SAFe Moderate
Azure DevOps Moderate
Additional Skills
Project/ Product Proficient Management
Leadership Proficient
Public Speaking Moderate
Additional Activities
Community School Volunteer Teacher, Youth Mentor
Developed curriculum planning and lead the project to design a student-centric curriculum
Enhanced student experience in the classroom by solving their pain points
Energetic, innovative, Google Certified UX Designer known for contributing innovative product ideas to meet business demands and needs. Skilled at translating business requirements into viable scalable solutions. Passionate about creating inclusive experiences through user experiences and empathy.
EDUCATION
BS in Pharmacy
Higher Diploma in Software Engineering
CERTIFICATIONS
Certified Google UX Designer
Leadership and Personality Development
Scrum Fundamentals
Design Thinking
PROFESSIONAL EXPERIENCE
Aflah Apr 2020 to Present UX Designer/Product Owner - Accomplishments
Successfully conducted, managed, and delivered UX design research work increasing product acceptance rate by 20%
Increased the visibility of the product by following the design thinking process and framework by 15%
Revamped website flows and navigation menus based on User Studies and increased traffic to previously neglected pages.
Decreased customer pain points by interacting and analyzing customer qualitative and quantitative user feedback and usage metrics.
Designed and Implemented user interfaces for Mobile apps and websites
Created empathy maps, user personas, user journey maps, and user stories
Decreased the defect rate by 20% by defining DOR, DOD (definition of Ready/Done) and accepting stories that satisfied the business requirements
Increased the say-do ratio and team velocity by 20% by conducting research and creating detailed epics, features, and stories
Built and maintained strong relationships with stakeholders by assessing the business/ product needs and creating/conducting the PI planning sessions and creating OKRs and KPIs
Reduced the shopping cart abandonment rates by 10% for the customers by implementing a seamless checkout process
Translated features into user stories in the backlog while managing/ranking and prioritizing the backlog based on overall strategy and business objectives
Worked on cross-functional teams and supported the Dev/QA’s during the sprint planning/demo/execution by answering their questions and removing their impediments
Created the Release plans and coordinated the implementation of MVP, and product enhancements by working with the Scrum Master/ Release manager
Decreased the customer pain points by 25% by interacting and analyzing customer qualitative and quantitative user feedback and usage metrics
Conducted Sprint Planning, Daily standups, Backlog refinement sessions, and Retros.
Increased Product visibility by creating and distributing the Product Newsletter after every sprint
Increased the ROI on human capital by 10% by mentoring, coaching, training, and motivating junior designer/s
Aflah Jan 2019 to Mar 2020
UX Designer
Synthesized user insights into feasible design decisions; created the structure from wireframe-hifi in less than 2 weeks.
Converted ideas into wireframes and provided direction to the development team
Defined and maintained design patterns and UX standards
Created mockups, low-fidelity, and high-fidelity prototypes in Figma, AdobeXD, Invision, in time-restrained environments.
Conducted multi-platform user research and led moderated and non-moderated user interviews
Experience with user-centered design from concept to delivery
Created responsive design using AdobeXD for NATIVE Mobile Apps and Websites
Created user personas, user journey maps, and user stories using the crazy8 technique
Conducted multi-platform user research and led moderated and non-moderated user studies
Created Affinity maps, competitive audits, and case studies for both websites, and Mobile apps
Google UX Design Certificate
Completed rigorous training designed for entry-level job readiness.
Developed a user-centric design for a web app for the apartment leasing website and food restaurant from concept to delivery
Completed hands-on projects and developed a portfolio with three projects.
Created Affinity maps, competitive audits, and case studies for both websites, and Mobile app
Awards and Accolades
Author and Illustrator
Motivational Speaker at Irving Youth and Adult community events