Fabrice Beaulieu

Richmond, VA - 703-***-**** - ad2e09@r.postjobfree.com - linkedin.com/in/beaulieufabrice

Senior Internal Communications & Employee Engagement Manager Offer 16+ years in communications for leading companies, consulting senior leadership, architecting integrated communication strategies, and developing humanistic narratives to propel business objectives, magnify leadership profiles, and increase employee alignment and engagement.

A seasoned and multifaceted corporate communications and employee engagement professional who creatively blends traditional and non-traditional communication methods with disruptive thinking to create moving messages and memorable experiences. Deep relationship builder, passionate peer coach, and enthusiastic collaborator who values interdependent team successes over individual wins. Abundantly energetic growth mindset leader who thrives on the uniquely complex challenges held within the realm of internal communications. SELECTED HIGHLIGHTS

o Ensured clear, consistent and balanced messaging for more than 50,000 diverse, widely dispersed and mostly virtual employees on a daily basis.

o Leveraged innovative multimedia technology solutions to inform and engage remote body of employees and elevate the all hands experience, going from 65% average attendance to more than 90% o Developed robust grassroots cultural framework to support organizational learning, employee connections, DEI initiatives, and community engagement, engaging more than 500 employees and establishing a sustainable standard for use among other teams.

CORE COMPETENCIES

Strategic Communications, Employee Engagement, Humanistic Storytelling, Executive Coaching, Leadership Consulting, Event Strategy and Execution, Executive Messaging, Speechwriting PROFESSIONAL EXPERIENCE

Capital One Richmond, VA 2021 – Present

Manager, Internal Corporate Communications

Served as a strategic confidant and communications consultant to the senior executive and her extensive leadership team. Tasked with overseeing critical organizational shifts, orchestrating team engagements, and refining team communications. Demonstrated agility and discernment in tailoring full-service solutions to the stakeholders' dynamic needs. Assumed responsibilities beyond core competencies, ensuring leadership and associate excellence. Championed effective communication amidst ambiguous corporate realignments, pressing assignments, and cross-departmental silos.

● Pioneered an associate-centric culture committee, impacting more than 500+ associates

● Amplified the internal and external leadership profile of executive leader with 9 personal leadership blogs and an additional 15 for the leadership team, achieving an average readership of more than 500 views

● Conducted more than 17 hours of peer and leader coaching in 2023

● Enhanced Capital One tech brand, facilitating 16 external speaking engagements

● Pioneered virtual volunteer event with 400+ participants, receiving more than 100 messages of positive feedback

● Refined peer recognition program, going from an average of 60 nominations to more than 100

● Developed and executed comprehensive communications strategy, resulting in an increase in All Associate Survey participation rates from 70% to 82% and seeing a notable jump in engagement metrics from 71%-75% in a single quarter

SunTrust/Truist Richmond, VA 2014 – 2021

Manager, Internal Corporate Communications

Responsible for developing, executing, testing, and refining internal communications strategies to serve the needs of leaders and the desires of employees. Promoted to corporate communications, increasing scope and responsibilities. Served on the Mortgage leadership team as a trusted advisor to the CEO on communications, change management, special projects, and organizational realignments. Crafted effective messaging that served to include, engage, excite, and celebrate employees all while reinforcing business imperatives, previewing change events, and building greater trust with leaders. Leveraged Fabrice Beaulieu

quantitative and qualitative results to inform communication strategies. Served as a dependable first responder for urgent messaging requests. Leveraged trust and relationships to successfully navigate a deeply-complex matrixed environment with multiple layers of leadership and often competing priorities.

● Developed sustainable playbook for all hands events, enabling greater inclusion and engagement, achieving an average participation rate of over 90% and generating a savings of more than $150,000

● Created a new internal communications channel with an in-house video production studio. Produced 12 news segments with an average viewership of more than 80% at a cost of $1000, delivering a value of more than $100,000.

● Leveraged technology to transform massive weekly newsletter, reaching 20,000+ professionals, to streamline overall process, elevate design, increase engagement, and facilitate measurement–with no additional investment. McKesson Richmond, VA 2013 – 2014

HR Communications Consultant

Played a pivotal role in supporting McKesson, a Fortune 10 leading medical distributor, with strategic internal communications during a critical phase of a major acquisition. Operated as the conduit between HR leadership and the corporate communications team, orchestrating a multi-faceted internal communication blueprint. Designed and disseminated consistent, transparent, and timely communications to the 3,000 new employees to ensure consistent and positive onboarding experience.

CarMax Richmond, VA 2013

Lead Copywriter & Brand Consultant

Developed robust internal communications that reached an expansive employee network for CarMax, a Fortune 500 and the nation’s leading used-car retailer. Disseminated critical news, alerts, policy shifts, and communications on behalf of the CarMax Foundation. Forged invaluable partnerships with pivotal internal teams, championing brand consistency while enhancing employee engagement strategies.

Capital One Richmond, VA 2012 – 2013

Digital Marketing & Copy Consultant

As a Senior Copywriter, led digital campaigns to boost U.S. card acquisitions, created narratives for consumer and business cards, and helped shape the Spark brand identity with measurable success. Navy Federal Credit Union, Vienna, VA 2011 – 2012

Marketing Communications Manager

Directed global marketing and advertising communications at NFCU, the leading financial institution for the armed forces and the foremost member credit union in the nation. Promoted to team lead with a broadened mandate to increase membership growth and enhance the NFCU brand's presence while elevating creative and driving greater cross team collaboration. Society for Human Resource Management Alexandria, VA 2010 – 2011 Marketing Communications Consultant

Provided strategic counsel to marketing leadership and drove unified branding and communication strategies for SHRM, the leading organization for HR professionals. Leveraged market research to craft innovative marketing campaigns, bolster educational resources, and drive business value.

U.S. Comptroller of the Currency Washington, D.C. 2009 – 2010 Branding Communications Consultant

Served as a communications consultant for the OCC, a bureau of the U.S. Department of the Treasury. Led a comprehensive rebranding initiative, enhanced internal communications, and simplified financial language for greater use and accessibility. Developed innovative tools for leaders and regulators, executed a strategic communications plan, and created an innovative online library to better enable regulators and supporting the OCC's compliance mission. The Bomstein Agency Washington, D.C. 2008 – 2009 Senior Copywriter

Led creative copy team for a renowned DC ad agency. Delivered impactful advertising campaigns for automotive dealerships across print, TV, and radio. Specialized in strategic creative solutions, copywriting, and content creation. Developed innovative marketing strategies that enhanced client engagement, generated business value and drove new business. Fabrice Beaulieu

The Hammer Companies Washington, D.C. 2007 – 2008 Copywriter

Crafted creative media and promotional solutions for trendy DC-based boutique ad agency. Served as Creative Director for high-end launch party announcing agency’s new line of business. Collaborated with broader creative team to produce compelling materials that bolstered client brands and won new business. EDUCATION

Academy of Art University, San Francisco, CA Master of Fine Arts in Advertising Copywriting Franklin College University, Lugano, Switzerland Bachelor of Arts International Communications ADDITIONAL INFORMATION

● Fluent in French with conversational level Spanish and Italian.

● Certified Peer Coach, pursuing ICF Executive Coaching certification in 2024

● Award-winning advertising copywriter and corporate communicator

● 3X Ironman, 100-mile ultrarunner, and exhausted father of two

● Clifton StrengthsFinder Top 5: Empathy, Connectedness, Adaptability, Ideation, Individualization

● Volunteer with organizations that address issues such as, children in foster care, elderly isolation, food insecurity, job training, student career pathing, and financial training

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