Results-oriented Marketing Business Strategy Executive with expertise in Lead/Revenue Generation, Sales Operations Optimization, and Client-Centric campaign development. Consistently delivers revenue growth and business marketing strategies, expanding revenue streams and driving multimillion-dollar growth. More than 20 years of National & International experience building and leading teams of up to 15. Adept at the development and execution of strategic brand & product marketing initiatives, acting both strategically and tactically, to generate revenue growth & competitive advantage. Significant experience in:

Strategic Planning & Execution

Revenue Growth

Marketing Lead Generation

Sales Operation Efficiency

Innovation Complex Initiatives

Marketing Campaign Development

Performance Reporting KPI’s

Data Analytics Research

Key Stakeholder Collaboration

Servant Leader Coach Mentor

Personas Buyer Journey Consumer Behavior

Financial & Professional Services FinTech

PROFESSIONAL EXPERIENCE

DIRECTOR OF SALES, BUSINESS DEVELOPMENT 2021

Cultural Intelligence Center, Bingham Farms, MI

An international Education Technology company that offers Cultural Training and Certification to Global and Domestic organizations, serving Higher Education, Non-profits, Healthcare and technology industries.

Deployed a complete revamp of the Business Development team, cutting overhead, increasing revenue growth and sales operation efficiency. Successfully developed buyer personas, using data, analytics, and research to build new client / buyer journeys, and created lead generation campaigns. Established a business development plan with specific processes and KPI’s to optimize sales team efficiencies, for all l team members in the U.S.A, U.K and Europe.

Immediate implementation of new processes, such as consultative selling, overhead cost reduction & removal of non-performers from the sales team, increasing individual team member production 250%, over 12 months.

Increased Sales Operation efficiency over 20% by focusing on client interaction and lead follow-up, first 3 months.

Developed lead generation campaigns, resulting in a 40% increase in re-engagement and new client acquisition.

Created a new product offering, from client feedback, which contributed more than 1/3 of new revenue in 2022.

Strategic management of key accounts, resulting in revenue growth of more than 35%, over 12 months

Built client personas and product solutions, based on customer behaviors, to improve sales team effectiveness.

Collaborated with key stakeholders to simplify overall messaging and increase lead generation conversion rates.

Created key performance indicators (KPI’s) to measure and enhance sales performance.

Established coaching programs to enhance sales team skills and product knowledge.

CHIEF MARKETING OFFICER 2015 – 2021

FLEXIBLE PLAN INVESTMENTS, BLOOMFIELD, MI

Boutique investment company offering low-risk, Hedge Fund and alternative investment options.

Transformed a 15-person sales support team to a highly functioning, lead-generating team, with a focus on KPI’s and revenue growth. Implemented Marketing initiatives drove transformative brand and product awareness to the market, boosting new assets under management by more than 200% (an increase of $400 million AUM) in the first 12 months.

Tripled lead generation efforts through multimedia campaigns, driving accelerative market growth.

Developed sales support materials that encouraged a consultative sales process and boosted sales performance.

Implemented a redesign and launch of two websites focused on brand message, products, and client experience.

Optimized workflow and project priorities using SCRUM processes and innovative tools for multimedia campaigns

Deployed new processes to streamline sales recruitment and decreased sales team onboarding & training time.

MARKETING STRATEGIST 2012 – 2015

Quicken Loans (Rocket Mortgage), Detroit, MI

The largest mortgage lender in America and the first to introduce the online mortgage experience.

Drove cross-functional collaboration, introducing innovative marketing campaigns that boosted brand awareness and drove lead generation. Developed targeted market profiles, created campaign briefs, and executed integrated marketing strategies, boosting lead generation and meeting revenue goals.

Created product-specific marketing strategies and initiatives, that achieved a $1.2M (300%) increase in revenue.

Drove $60B (200% market growth) in new revenue for the company’s flagship mortgage product in 2013

Facilitated a company-wide, “record-breaking” $35M marketing campaign, including managing and implementing IT and marketing team resources, tactics, timeline, and budget in 2013.

Developed Omnichannel marketing campaigns, using all multimedia segments, boosting brand visibility.

Drove the idea and implemented a software & program to improve efficiencies for customized client support materials, effectively streamlining the process by days and eliminating marketing resource efforts by 100%

PROFESSIONAL DEVELOPMENT

Detroit Regional Chamber 2010 – Present

Sandler Sales Training, President’s Club Member 2001 – Present

Jefferson Yacht Club, Board Member & Fleet Captain 2011 – Present

US Merchant Marine Captain, 100 Ton License 2019 - Present

Detroit Yacht Club, Member and Fleet Captain 2004 - 2011

EDUCATION

College for Creative Studies, Detroit, MI Art Direction

Macomb Community College, Warren, MI General Studies & Graphic Design

Revenue Generation Client-Centric Focus Sales Optimization Product Marketing

FinTech Financial & Professional Services Regulated Industries

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