Wesley Nelson ad2dka@r.postjobfree.com 650-***-****)

https://www.linkedin.com/in/wesleynelson/

San Francisco Bay Area, CA

20+ years as an Enterprise Account Executive and Sales Director spent consistently generating 7-figure annual revenues and repeat sales. Strong technical aptitude, history of continuous improvement, and partner approach to sales. Experienced managing direct and indirect reports while holding people accountable for agreed to results.

● Consistent record of quota achievement of $1 million+ annually

● Trained in MEDDIC, Challenger Sales, and Gap Selling

● Experienced in closing multi-year deals with contract values in excess of $500,000 per year

● Sales leader with extensive experience training and mentoring SDRs and AEs to achieve revenue goals Professional Experience

Blueshift, San Francisco, CA January 2018 to August 2022 SaaS Account Executive

Blueshift stands at the forefront of modern marketing, offering an all-encompassing automation and engagement platform. Blueshift’s cutting-edge technology harnesses the power of data activation and artificial intelligence (AI) to empower marketing teams in connecting with customers seamlessly across a myriad of channels - encompassing emails, websites, mobile applications, and third-party platforms. Through personalized messaging and product recommendations, we facilitate meaningful interactions that resonate with each individual customer.

Key Contributions:

● Quota performance: FY18: 105% ($735k+ on $700k quota), FY19: 105% ($1M+ on $1M quota), FY20: 70% ($700k+ on $1M quota), FY21: 70% ($700k+ on $1M quota), F722: 100% ($500k+ on pace to achieve $1M quota).

● Closed business in new accounts, including top-tier brands like Kaiser Permanente, US Auto Parts (now carparts.com), GoldBelly, First Stop Health, WayUp, IfOnly (MasterCard Loyalty), and Tiki.

● Enhanced skills and knowledge of new AEs through effective training aimed at achieving defined quotas (led a weekly training meeting).

● Developed and executed successful outbound prospecting strategies, orchestrated in an ABM campaign, to penetrate key accounts.

● Achieved bonus in 2022 Q2 by training and mentoring new AE to achieve quota in 2022 Q2. TapHeaven, San Francisco, CA September 2016 to December 2017 Sales Director

Facilitated mobile app developers with ability to calculate programmatic RTB bids based upon profit, revenue, and user acquisition goals by managing launch of TapHeaven’s new multi-channel performance marketing A.I. Platform. Key Contributions:

● Ensured proper allocation and utilization of resources by administering shift campaign budgets between partner DSPs based upon predefined performance rules.

● Contributed to increasing adoption of TapHeaven’s performance-marketing platform by devising and implementing new partner programs with major mobile measurement/attribution companies. Nexage (acquired by Millennial Media Inc.), San Francisco, CA May 2014 to September 2015 Senior Director of Demand Sales

Spearheaded Nexage West Coast territory selling mobile inventory through the RTB programmatic platform to key DSP and network partners. Maintained consistent coordination with the account management team, identifying new inventory sources to each partner that increased overall West Coast spends quarter over quarter. Key Contributions:

● Led clients through two substantial OpenRTB API platform upgrades, including Private Marketplace and Deal ID support.

● Assigned single account manager to cover each partner and separate divisions aimed at realigning account management support to strategic partners.

● Key Clients Included: Drawbridge, Opera Mediaworks, Conversant, and TubeMogul.

● Managed West Coast Team (Team Lead managing team of four) to deliver revenue spends in excess of $10 million per quarter. Wesley Nelson Page 2

Apsalar, Inc., San Francisco, CA May 2013 to April 2014 Director of Platform Sales

Drove corporate revenue streams by generating sales of mobile analytics, attribution, and user acquisition services to mobile app developers.

Key Contributions:

● Pursued sales targets aggressively and secured average of three to five new clients per month

● Key Clients Include: Amobee, Fetch, Somo Global, Essence Digital, Big Fish Games, Kabam, Glu Mobile, KLabs, Publishers Clearing House, LowerMyBills, Realtor.com, and King.com.

● Managed team (Team Lead of three AEs and Customer Success Manager) to sell attribution and DSP services. Mobile Theory/Opera Software, San Mateo, CA April 2012 to May 2013 Director of Performance Sales

Devised and executed competitive Mobile Theory’s performance sales offering to app developers and affiliate marketers. Key Contributions:

● Generated revenue in excess of $500K per month in performance sales focusing on CPI/CPA business.

● Key Clients Include: Big Fish Games, Kabam, Machine Zone, and Toktumi.

● Drove corporate revenue stream by generating revenue in excess of $500K per month in performance advertising.

● Managed team (Team Lead of three Publisher AEs and a Customer Success Manager) to create and implement new performance advertising group.

GetJar, San Mateo January 2010 to January 2011

National Strategic Account Executive

Conducted interviews, screened candidates, defined sales territories, and trained new sales executives with keen focus on developing and training US- and UK-based sales teams.

Key Contributions:

● Drove sales of GetJar's distribution and advertising services to: mobile application developers, media agencies, and brands.

● Managed overall aspects involved in closing new business with Yahoo, Bing, Microsoft, eBay, Amazon, IMDB, Fox Broadcasting Company, AT&T, Associated Press, Real Networks, Tequila Mobile, and Point Reach generating $800K in new client revenue.

● Mentored and trained new AEs to sell GetJar’s distribution system. Tribal Fusion/Exponential February 2006 to August 2009 National Sales Executive - Technology Vertical

Personally generated $4 million in CPM/CPC display revenue in 2008 and $6.9 million in CPC/CPC display revenue in 2009 with key strategic advertisers including Microsoft, HP, IBM, Sony, Activision Blizzard (World of Warcraft) and Ubisoft. Built the Tribal Fusion Technology Vertical (H&E, Software, B2B, and Technology Web Media) from $8k per month to $740k per month by engaging clients with custom advertising solutions. World across team lines to ensure optimal campaign results, including publisher development to reach key audiences. Also acted as sales lead and project manager on EchoTopic (Tribal Fusion’s contextual advertising product). Key Contributions:

● Launched EchoTopic with major revenue commitments in excess of $50k per month from DICE, eBay, Microsoft, and Experts-Exchange.

● Defined and launched the Technology Vertical as a standalone channel for advertisers in the tech space. Consulting

Nelson Advertising & Consulting, San Francisco Bay Area, CA January 2011 to Present Managing Director

Consultancy to deliver marketing and sales services consulting to companies. Expert in supporting identification, implementation, and management of right partners for technical marketing stack. Provides subject matter expertise in running successful partner evaluations, RFPs, price negotiations, and contract closures. Generates sales of digital advertising solutions and media capabilities to advertisers by delivering valuable advertising sales consultant services to agencies, brands, and networks.

● Great Age Reboot (August 2022 - January 2023) - Contracted to identify Great Age Reboot’s requirements for a marketing technical stack. This required:

Evaluation of multiple marketing automation/engagement and mobile attribution partners to identify the right solutions for Great Age Reboot. Partners that were evaluated: Blueshift, Moengage, Iterable, Braze, and HubSpot for marketing automation/engagement and: Adjust, Branch, AppsFlyer, Kochava, and Singular for mobile attribution. Wesley Nelson Page 3

Worked with Great Age Reboot’s Marketing and Engineering Teams to integrate with Blueshift (for marketing automation/engagement) and AppsFlyer (for mobile attribution) to support all of the marketing automation/engagement and mobile attribution requirements.

Launched Great Age Reboot’s first paid SEM campaigns on Google Advertising to deliver paid app subscriptions within CPA guidelines.

● Mobile Theory (February 2011 - March 2012) - Consulted as a contractor to create Mobile Theory’s performance advertising offering. Ultimately was hired as a full-time employee in APril 2012.

Identified key advertising segments to focus on.

Helped with inventory acquisition.

Education & Certification

Bachelor of Science in Management - Menlo College, Atherton, CA Certification: Winning by Design: The Saas Sales Method - Winning 1 (US)

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