JOSH LOEFFLER

**** ** *

th

St. Ankeny, IA *****

Cell Phone: 319-***-****

ad2dfn@r.postjobfree.com

www.linkedin.com/in/joshloeffler

OBJECTIVE

With a two-decade track record in marketing, I bring expertise in digital marketing including SEO/SEM, contextual targeting and retargeting, video networking, email, OTT/CTV, influencer, social media, and traditional marketing, along with a strong foundation in media buying and cross-platform strategies. I excel at crafting innovative campaigns, translating customer insights into compelling strategies, and have proficiency in B2B branding and white label approaches. My skills have led to driving brand presence and revenue growth, complemented by exceptional team leadership and networking abilities. Exceptional written and verbal communication skills, with a focus on relationship-building and influencing. Proficient in Microsoft Office Suite and similar software, particularly in working with spreadsheets, databases, and CRM tools. Demonstrates a strong sense of organization and time management to achieve top-tier success. I am actively seeking a challenging role where I can leverage my communication, negotiation, organizational, and time management skills to contribute to innovative marketing and digital solutions within a dynamic environment. My passion lies in making a significant impact on the business landscape through my marketing expertise. EXPERIENCE

Director Sales and Digital Marketing, Innovation Refunds, Des Moines, IA January 2023 to October 2023

Key Competencies:

• Boosted brand awareness through Digital channels, traditional media with Radio and Television.

• Amplified visibility and lead generation with influencer digital marketing in social media channels including Facebook, Instagram and TikTok.

• Developed tag lines and branding campaigns based on company needs and business to business products to serve on digital channels and products websites and landing pages tailored to B2B and B2C products.

• Conducted market research to identify emerging influences and trends within the industry. Key Achievements:

• Pioneered a transformative 2.0 app marketing strategy based on data that impacted consumer interaction with website and new app for out-side sales products and services.

• Revolutionized our business processes, presentations, and demonstrations with PowerPoint to significantly enhance our marketing products including efficiency and productivity and creating a competitive edge in the market.

• Achieved a 30% surge in online sales leads by developing and executing comprehensive digital marketing strategies.

• Enhanced website performance with a 40% increase in organic traffic through data analytics and SEO tools.

• Implemented A/B testing for website and email marketing campaigns, leading to a 25% improvement in conversion rates.

2

Regional Digital Marketing Manager at Alpha Media, Des Moines, IA May 2022 to January 2023 Key Competencies:

• Working remote I had to be proficient in written and verbal communication, with a strong emphasis on relationship-building and influencing while working with multiple departments and key marketing strategies.

• Led a digital marketing team in content creation, SEO, email marketing, and social media campaigns.

• Collaborated with the creative team to produce engaging multimedia content.

• Tracked key performance metrics and delivered regular ROI reports.

• Worked with digital marketers overseeing content creation Incorporated digital marketing campaigns with SEO/SEM, OTT, YouTube, LinkedIn, Website Targeting, Mobile Targeting, email marketing, social channels, native video, CRM matching.

Key Achievements:

• Mentored and cultivated a team of 8 markets and 48 sales representatives to help them enhance their digital marketing and sales expertise within the business-to-business sectors, enabling the maximization of digital platforms' potential to fit the client needs.

• Utilized data, google analytics and SEO tools to optimize website and campaign performance, increasing organic traffic by 40%.

• Led marketing strategies and effectively managed budgets, consistently surpassing financial sales targets for multiple products ensuring financial success for the company including a 200% increase in sales for territory going from $8,000,000 to $10,000,000 in revenue.

• Collaborated with the Sales team and clients to develop innovative digital presentations, creating a substantial impact on the business utilizing new products and developments based on client products and services value proposition.

General Digital Sales and Marketing Manager, Cumulus Media, Radio, Digital, Events, Des Moines, IA September 2017 to May 2022

Key Competencies:

• Client and Industry Catalyst, leveraged exceptional written and verbal communication skills to build and nurture vital client relationships and forge strategic industry partnerships.

• Utilized negotiation expertise to drive successful deal negotiations and execute impactful campaigns that consistently exceeded client expectations.

• Developed guidelines and creative briefs for influencers to maintain brand consistency and messaging.

• Collaborated with the creative team to produce engaging multimedia content, including videos, infographics, and blog posts.

• Identified and negotiated partnerships with relevant influencers and managed relationships to ensure campaign success.

• Conducted market research to identify emerging industry trends and potential influencers.

• Tracked key performance metrics and provided regular reports to measure the ROI of influencer marketing initiatives.

• Demonstrated a strong sense of organization and time management while leading a dynamic team, which included Digital Sales Managers and Live Events Managers. Key Achievements:

• Ranked among the company's top digital performers, highlighting an unwavering commitment to results and profitability with marketing strategies to grow digital sales and campaigns to top 5 in company reach, revenue and new product awareness.

• Designed and implemented influencer marketing campaigns, which resulted in a 25% boost in social media engagement and brand visibility.

• Increased attendance at consumer events by 80% with social, video and influencer campaigns.

• Designed and implemented influencer digital marketing campaigns, which resulted in a 25% boost in social media engagement and brand visibility.

• Ensured client investment and results by 50% year over year leveraging data-driven insights and strategic decision-making based on data, KPI’s and client needs. 3

Local Sales and Digital Marketing Manager, Sinclair Broadcasting, CBS KGAN 2, KFXA FOX 28, Television, Digital, Cedar Rapids, IA March 2017 to September 2017 Digital Marketing and Sponsorship Manager, VenuWorks, Cedar Rapids, IA January 2016 to March 2017 Vice President of Sales and Marketing, Townsquare Media, Radio, Digital and Events, Cedar Rapids, IA November 2014 to January 2016

Market President, Townsquare Media, Radio, Digital and Events, Cedar Rapids, IA October 2011 to November 2014

Key Skills: Digital Marketing Strategy, SEO and SEM, Social Media Management, Influencer Marketing, Paid Media Advertising, Content Marketing, Content Creation, Content Strategy, Data Analytics, A/B Testing, Email Marketing, Team Leadership, Marketing Analytics, Budget Creation and Management, Customer-Centric Mindset, Communication and Adaptability, Brand Management, Leadership and Team Management, Market Research, Competitive Analysis, Public Relations, Advertising and Promotions, Budget and Financial Management, Legal and Ethical Compliance.

Certifications: Google Ads, Google Analytics, HubSpot Marketing, Media Buying, Radio-Television Certification EDUCATION

Grand View University, BA Cum Laude

• Marketing, Business Management

Kirkwood Community College, AA

• Public Relations, Communications emphasis in Marketing & Advertising Media Buying Academy

Franklin Covey Leadership Training

Chris Lytle Sales Training

Chuck Mefford Sales Academy

BUSINESS RELATED ACTIVITES

City of Cedar Rapids Board of Directors – 4th of July Freedom Festival (2017) Executive Leadership Board of Directors – American Heart Association (2018 – 2020) At Large Board of Directors – Variety the Childrens Charity (2021 Current) REFERENCES

Renee Stowe – Next Step Advertising – Former Client 515-***-**** Kevin Warnes – Innovation Refunds – Former Co-worker 515-***-**** Jeremy Hamp – Innovation Refunds – Former Supervisor 515-***-**** Pam Deardon – Retired – Former Direct Report 515-***-****

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