Haley Scoggins

618-***-****

ad2dd9@r.postjobfree.com

SUMMARY

Marketing Manager seeking an opportunity to work with a creative content team. BS Business- Hospitality Graduate with an emphasis in event management. Self-starter with a demonstrated ability to work independently, project manage, exceed target goals and coordinate with multiple teams. Skilled in: group instruction, strategic planning, & campaign management.

EXPERIENCE

Marketing Manager, Painting Contractors Association September 2022 – Present

• Campaign strategy & management across multiple teams: education, content, industry partners, & production

• Strong project management

• Ability to move ideas forward from start to finish

• Creative design of marketing deliverables

• Creation and management of marketing budget

• Responsible for multimedia presence reporting

• Supervise tactical execution across channels

• Member of the PCA Marketing Committee

Director of Media, Dolan Dental Group

June 2020 - May 2022

• Act as a the head of PR & branding for the company

• Identify target markets & write comprehensive marketing plan: launch digital marketing

• Present cases to patients & close high-ticket sales up to $70,000

• Build relationships with patients & act as treatment coordinator

• Develop messaging, marketing campaigns, & create content across all media channels

• Manage paid social strategy, create in-house digital ads on Google, Facebook, & Instagram • Produce & edit video campaigns, graphics, & digital photography

• Execute project management to implement marketing goals such as:

• Select & customize CRM for marketing campaigns & lead management

• Create email lists & automated marketing templates using Hubspot & Zapier Spa Coordinator, A Moment Away

August 2019 - June 2020

• Schedule client appointments and provide customer service • Manage call volume and email inquiries

• Enter Data and update client forms in CRM

• Allocate room resources

• Communicate with team regarding all schedule and room changes

• Oversee donation requests

• Provide administrative support to managers: create training materials, assist with mailing, etc. Front Desk Coordinator /

Field Marketer, StretchLab

January 2019 - August 2019

• Manage daily weekly appointment schedule, exceeding target goals

• Promote membership and retail sales

• Assist in marketing event planning & execution

• Manage client relationships and assist with account administration

• Contact marketing leads via phone, email, or online text platform

• Perform client needs analysis & make package recommendations

• Customize and execute one-on-one assisted stretch sessions according to client needs

• Update client file with relevant medical history and findings post-session

Fitness Instructor, Independent Contractor

November 2017 - Present

• Design & teach fitness classes at local studios & privately

• Areas of Focus: Flexibility, Aerial Flow, & Kid’s fitness

• Workplaces: Breathing Room Yoga Center, Thrive, University New Haven

• Certification: Living Yoga 200hr. Training, Breathing Room Yoga Center- New Haven (Feb 2017)

• Yoga for Kids 20hr. Training, Full of Joy Yoga- New Haven (April 2017)

Behavioral Health Technician, Turn Bridge

July 2017 - November 2017

• Substitute art instructor & teacher’s aid

• Aid in facilitation and coordination of on-site programs

• Substitute Art Instructor

• Log client attendance in on-site programs

• Administer UA drug-screenings & search client belongings

• Encourage clients to meet their recovery goals

VOLUNTEER WORK

PCA Marketing Committee

January 2023 – Present

Photo Team, International WeLoveU Foundation

May 2019- May 2022

Hotels & Hospitality Committee at Presidential Debate, Lynn University August 2012 - October 2012

Marketing Manager- Study Abroad Internship, New Zealand Institute of Sport May 2012 - August 2012

Event Manager- Study Abroad Program, International College of Management, Sydney February 2012 - May 2012

EDUCATION

Lynn University

Bachelor of Science (BS), Hospitality Administration/Management, 2011 – 2013

Activities and Societies: Suma Cum Laude Graduate, Hospitality Honors Society 439 Brellinger St. Columbia, IL 62236

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