ALAN SIMENDINGER

Local & Regional Sales - Business Development. Singapore PR.

+65 9125 4036 • ad2dd1@r.postjobfree.com

Based in Asia since 2004, and with more than 15 years of sales and project management experience in the FMCG

(Fast Moving Consumer Goods) industry across Asian and Pacific Islands markets: China, Philippines, Thailand, Vietnam, Indonesia, Sri Lanka, Cambodia, Singapore, French Polynesia islands. My mission is to identify and capture the essence of consumer trends, develop and implement business strategies, establish and maintain key partnerships with customers and suppliers within and outside of Asia. As a regional sales/product manager, I have a proven track record of opening markets, leading teams and launching product ranges for the past years, achieving above-industry customer retention rates and driving revenue and margin growth. I also support product road mapping and development pipelines, providing continuous input to product teams on market trends and customer feedback. I am a highly driven go-getter, a qualified leader, and an excellent communicator. Negotiation • New Business Growth • Communication and Interpersonal • Commercial awareness• Development New markets • Training & Recruitment • Team Leadership • Think Creatively & Strategically PROFESSIONAL EXPERIENCES

Business Development Consultant Oct 2015 - Present Asiafrik, Singapore

Offering Regional consultancy in Food Service & Retail across multiple markets. Developing business strategies that increase revenue and margin. Working with internal cross-functional to ensure the timely roll-out/implementation of project milestones including product launches, pricing strategy and profit margin.

Performing market intelligence / Capturing essence of consumer & market trends. Developing and implementing appropriate strategies by selecting, segmenting, and targeting markets, and promoting products & services to selected markets.

Identifying and executing account assignments to relevant sales-personnel distribution and resolving possible disputes issues. Analyzing / Understanding clients-customer's inventory needs and advising on optimal inventory levels. Establishing and maintaining positive relationship with Key Account to achieve long term success. Identifying new business opportunities and providing recommendations to clients-customers on product trends. Ensuring discipline and necessary assistance from team members that encourage effective and efficient follow-up, develops a solution-oriented client approach, and stimulates a swift response to concerns raised by clients-customers. Making recommendations on any challenges and opportunities with the objective of enhancing revenue & business growth. Keeping abreast of competitors' activities, monitoring market trends & identifying potential areas based on consumer needs. Regional Commercial – Product Development Manager Mar 2021 - Aug 2023 DPO, Singapore & Thailand

Performed – identified market information & capture the essence of consumer trends to develop business strategies for Southeast Asia markets (Indonesia, Malaysia, Philippines, Thailand, Vietnam, Sri Lanka, China). Established contact with customers & suppliers within and outside of Asia; understood local needs and suggested optimum product offerings, achieving above industry customer retention rates. Identified key partnerships and industry gatekeepers; negotiated partnerships to leverage on both parties' strengths; formulated strategies to align incentives and created win-win scenarios for all parties involved. Supported product road mapping and development pipeline; provided continuous inputs to product teams on market trends and customer feedback pertaining to product satisfaction as well as areas for improvement. Team Performance improved by implementing tools to enhance communication & follow-up. Significant Achievements

- Hired & led regional sales team across different channels & multiple markets.

- Signed multiple regional supply agreements for multi-million € revenues with substantial margin.

- Developed robust relationship with suppliers across the globe.

- Managed, launched & expanded “In House” brand product portfolio through multiple distribution channels.

- Developed and implemented appropriate strategies by selecting, segmenting and targeting markets.

- Led Road to Market multiple successful projects from its inception, conceptualization to launching. Regional Sales Manager Dec 2016 - Jan 2021

Aryzta, Singapore

Created & implemented new business opportunities using networking strategies for Southeast Asia & Pacific Islands markets.

• Single-handedly new sales and marketing plans for products deployments.

• Developed “hand on” training programs to educate & strengthen business relationships with partners. Significant Achievements

- Acquired local partner / distributor in each assigned market.

- Successfully launched company premium brands in selected markets.

- Built & executed affluent training programs for onsite learning with partners’ team members. Deputy Sales Manager Jul 2014 - May 2015

Bacardi Martini, Singapore

Developed & strengthened Bacardi presence locally on the On Trade Channel. Sales Manager Jun 2011 - May 2014

Ballande & Meneret, Shanghai, China

In Charge of Shanghai Office: 1 office manager / 2 salespeople. Strengthened company’s presence in China with its existing customers. Horeca East China Manager Aug 2009 - Jun 2011

Ballande – DT Asia, Shanghai, China

Sales & Events Manager Jun 2008 - Jul 2009

French Touch Int’, Shanghai, China

EDUCATIONAL BACKGROUND

BTS Table Arts, Hotel Management Sep 2000 - Jul 2002

(License 2 / Higher National Diploma – Technical in Hospitality industry), Lyon, France INTERESTS LANGUAGES

Cultures: Lived in Africa – 16 years; in Asia since 2004. French: Native Owner of WSET Level 2 (Wine & Spirit). English: Full Professional proficiency Hobbies: Travel; Cooking; Table Arts; Food & Wine pairing. Mandarin: Limited Working proficiency

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