DARREN J. FARLOW

*** **** **** ******, **

New York, NY 10014 212-***-****, 917-***-****

ad2c53@r.postjobfree.com

INNOVATIVE MARKETING PROFESSIONAL

- Digital Marketing, Brand Management and Public Relations

- Consumer and Business to Business sectors

- Diverse Industry Experience

- Strength in Strategic Marketing/Implementation, SEO/SEM, Social Networking

- Revenue Generation

* LATCONSA GROUP (Managing Director)

- Managing Director 2010 – Current

Global consulting firm with expertise in digital, marketing, branding, mobile, business and corporate development within Consumer and B2B brands:

Scafa - Modern Art Editions

Led the turnaround of the creative, marketing, digital and development process for well- established/branded art-prints firm.

L’Oreal – Matrix (Consumer)

Managed digital transformation for Matrix consumer, spa and salon division.

Alexander Lind – Oscar de L Renta (Consumer)

Developed digital/online presence for high-end fashion brand sold through Bergdorf Goodman and Neiman Marcus.

Smile Train (Nonprofit)

Oversaw complete digital transformation of donations to mobile, digital and online fundraising platform.

Orbit Capital (Financial Services, Consumer)

Managed digital and marketing/branding for the firm’s entire portfolio (7) businesses; SoFi, Stash, Coinbase.

National Charitable Donations, LLC (Fundraising) Created NCD to enhance online fundraising for charities in a cost-effective manner through Payroll Deduction systems (ADP. Paychex, Ceridian, Compupay) and online processing. Managing digital marketing and development.

USA Music (Consumer)

Developed mobile music sharing platform and digital marketing programs.

Free Time Jobs (Consumer)

Oversee online platform transfer to mobile/digital.

EasyCare-Hairology (Consumer)

Developed digital business unit for global cosmetics and hair care brands.

Pernod Ricard (Consumer)

Developed digital/mobile advertising programs and inventory control systems. EDUCATION - BBA, Hofstra University; MBA, NYU – Stern School of Business

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