Harris Damashek

Innovative and Entrepreneurial Marketing and Brand Executive

Award-winning, transformational integrated marketing and operations executive. 25 years of building and leading dynamic brands and teams from agencies to global consumer packaged goods and start-ups.

Proven and transformative “Big Idea” creative executive marketer specializing in marrying brand-based campaigns with growth marketing and e-commerce/omnichannel execution. Decades in innovation, entrepreneurship, investment, mergers and acquisitions, and mentoring and advising start-ups.

Wide-ranging category experiece including: beverage and alcohol, CPG, cannabis, fashion, automotive, enterprise business-to-business sales, financial services and technology. Expertise

● Brand Strategy & Management

● Innovation

● Strategic Marketing

Communications

● Global Marketing Strategy

● Digital Marketing

● Social/Influencer Marketing

● D2Cand B2B Marketing

● Growth Marketing

● Go-to-Market Strategy

● Investor Relations

● Venture Fundraising

● Corporate Management

● Budget Management

● Business Development

● Mergers & Acquisitions

● Business Development

● Start-up Advisor/Mentor

● Content Marketing

● Creative Direction

● Retention/Loyalty Marketing

● PR/Corporate

Communications

● Consumer Insight

Experience

Chief Executive Officer

Damashek Consulting, Greenwich, CT

July 2019 - Present

● Consult with clients on brand development, integrated marketing strategy, M&A, integrated marketing and digital growth and acquisition marketing.

● Executive advisor and consultant on marketing/brand/product strategy, business strategy, operations, innovation, fundraising, operations, eCommerce, growth marketing, partnerships and exit strategy.

● Investor in and advisor to start-ups and venture funds. Chief Marketing Officer (Fractional)

Lowell Farms, Salinas, CA

Mar. 2021 - Feb. 2022

● Engaged by the new ownership to revive and relaunch the pioneering and popular California cannabis brand, Lowell Farms.

● Led the development of and roll-out of a new brand strategy and positioning across the product lines and geographies.

● Developed strategy and execution for brand, media, social/influencer, trade marketing, experiential marketing and promotions.

● Developed new marketing team structure and assisted recruitment.

● Launched innovations including the Farmer’s Eighth, BIGS, Hash Wrap, Lowell 35s and the Lowell ZIPPO, in addition to supporting expansion across four new states.

● In one year, Lowell returned to becoming a leading cannabis brand, becoming the #1 seller of flower and pre-rolls in California Harris Damashek

Chief Marketing Officer

Acreage Holdings, New York, NY

Nov. 2017 - Jan. 2020

● Led Marcom for one of the first and largest multi-state operators

(MSOs) in the U.S., with seed-to-sale operations in 20 states, including corporate communications, brand marketing, media, social, retail design, experiential, packaging design (CPG), consumer research.

● Led a team of 20 nationally, responding to rapidly growing needs while choreographing all agencies, partners and vendors.

● Played an instrumental role in the company’s IPO, after only 12 months, raising $500MM, and agreeing to be acquired for $3.4 Billion by Canopy Growth just a year later.

● Developed brand portfolio strategy for medical and recreational markets and built out the resulting brand and product portfolios based on a consumer segmentation of the cannabis space — the first and largest of its kind.

● Spearheaded marketing campaigns that generated over 5 billion impressions, establishing Acreage as an early leader in U.S. cannabis.

● Actively participated in M&A, led all marketing and brand partnerships and acquisition integrations.

Global Brand + Creative Director

Anheuser-Busch InBev (ZX Ventures), New York, NY

May 2015 - Oct. 2017

● Led and managed global Craft brand and creative marketing strategy, integrating with and leading local market execution.

● Led new brand strategy, positioning, design, marketing, and global rollout for Hoegaarden, which led to 25% increase in sales and contributed $25MM in revenues. Became #1 Brand in Korea within six months of launch.

● Created consumer insight-driven product, brand and marketing innovations, launching new technologies, brands, formulations, and variants in beer and adjacent product categories.

● Led ABI’s first forays into eCommerce including brand, product, operations, user experience and creative strategy, launching four pilots in five countries in six months (online stores and apps).

● Led concept development for global Goose Island Brewhouses launched in five global markets.

● Identified and led investments for venture investments and advised incubated start-ups on brand and creative strategy and insights.

● Sourced and managed global agency and creative partner relationships.

Founder/Chief Executive Officer

Underground Eats, New York, NY

Nov. 2011 - May 2015

● Conceived, created and funded member-based community and e-commerce start-up for experiential culinary/dining events.

● Developed and cultivated an active community of over 30,000 active members, successfully producing and marketing almost 500 events in working with top consumer brands and world-class chefs.

● Collaborated with and produced events for partners such as Vanity Fair, Ralph Lauren, Chivas, ABSOLUT, Anheuser-Busch, Moet-Hennessy, Patron Spirits Company, William Grant & Sons, Reidel and Nestle Water.

● Oversaw acquisition, retention and cultivated social media marketing, and content strategy and development. Developed and produced pilots for two food-based reality TV shows for Food Network and other media properties.

Founder/CEO

Damashek Consulting, New York, NY

Nov. 2002 - May 2015

● Founded award-winning marketing agency focused on integrated creative, strategy, technology and creative brand marketing with over

$10 MM in annual billings.

● Created one of first virtualized, on-demand agency structures, with over 50 employees and specialists located all over the world.

● Clients included Accenture, Bacardi, Bombay Sapphire, Martini & Rossi, HBO, Chevrolet, Daily Candy, Club Monaco, Buddy Media, EMC, global agencies, and start-ups.

● Oversaw operations, strategy, development and creative direction, business development and account direction.

● Accolades: Top 10 Brooklyn Interactive Agencies by Ad Week, 2 FWA Site of the Day honors and HOW Award.

Education Interests

Graduated 1999

MS, Integrated Marketing

Northwestern University,

Evanston, IL

Magna Cum Laude

Graduated 1997

BS, Journalism

Northwestern University,

Evanston, IL

Magna Cum Laude, Pi Kappa Tau,

Alpha Lambda Delta,

Phi Eta Sigma Honor Societies

● Extreme Skiing

● Non-extreme Tennis and Golf

● Start-up Mentoring

● Cooking and Travel

● Entrepreneurship and Investing

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