SANDRA FIXELLE

917-***-**** / ad2btc@r.postjobfree.com

linkedin.com/in/sandy-fixelle-a2705712

SUMMARY AND PROFILE

I am a highly creative and multi-talented Design Director with over 18 years of experience in product design and development. My passion for design is matched by my exceptional skills in both conceptualization and execution. I possess a deep knowledge of industry trends, market demands, and consumer preferences, enabling me to consistently deliver innovative and desirable products for major home retailers. My expertise lies in visual communication, particularly in showcasing the beauty of color, textiles, and all things related to the concept of

"HOME". I am known for my ability to mentor and coach artists, helping them cultivate their personal style and techniques, ultimately fostering their growth and development. Skills

3D Visualization for Product Development

Private Label Director

Present Product to Upper Management and Buyers

Brand Stewardship

Expert in Fabric technology and Development

Extensive knowledge of Product, Pricing,

Construction, Printing and Sewing Techniques

Account Relationship Management

Strategic Sales and Market Planning

Extensive travel to Europe and China for Market

Research and Product Development

Product Life-Cycle Management

Embroidery and Embellishment Design and Development

Innovative Print Design and Development from Conception to Production Ready

Productivity & Efficiency Improvement

Oversee the Execution of Design and Merchandising Strategies

AI Technology for Print Development

3d/adobe/adobe photo shop / art / brand management / catalogs / color / nedgraphics creative design / e- commerce/ micro soft office /open AI /adobe illustrator/ adobe rey/plm figma PROFESSIONAL EXPERIENCE

Ramallah Trading Inc.

Design Director

Jan 2017 - Present (6 years 9 months)

Home Textile Manufacturer specializing in Comforter sets, Quilts, sheets, Throws and Throw Pillows, Window Panels, Bath sets and ceramics, Shower Curtains, Bath Mats/Rug, Kitchen items, and Pet E-Commerce: Macys, Loews, Walmart, Way fair, Zulily, Overstock, Amazon Products, Lighting Fixtures, and Containers

Target Market:

Retailers: Ross, DD's, Bealls, OTP, Ollie's, Variety Wholesalers, Gabes, Citi Trends, International Customers

Achieved significant company growth by increasing sales from 1M In 2017 to 30M in 2022 through the development and launch of new, on-trend produccts at volume price points.

Successfully established several ongoing private label programs, setting the stage for continued growth.

Mentored and led a team of three designers in line and presentation building, ensuring that each member had a clear understanding of their roles and responsibilities.

Identied and analyzed trends in color, prints, fabrics, price points, and packaging to stay ahead of the market and create designs that resonated with customers.

Leveraged market research and consumer insights to develop on-trend designs that resulted in high- demand and sold-out items.

Collaborated with cross-functional teams, including merchandising, production, and sales to ectively translate trends into commercially viable products that were in accordance with corporate objective.

Implemented efficient design processes and work flows to meet deadlines and deliver high-quality designs that exceeded customer expectations.

Received recognition from clients and stakeholders for the team's ability to consistently create successful and trend-forward products that contributed to the company's overall growth and protability.

Managed and approved prints, lab dips, tech packs, and samples to ensure quality and adherence to seasonal goals.

Created original artwork, packaging designs, and 2 and 3D presentations that eectively captured customer attention and drove sales.

Trade linker

Sr Designer

Jan 2014 - Jan 2017 (3 years 1 month)

Home Textile Manufacturer specializing in comforter sets, quilts, sheets, and throws. Target market:

Catalogs, BBB, Macy's,Dillard's, JC Penny, Kohl s, Target, Meijer, Ross, T J Maxx, Steinmart, and Bealls

Partnered with several buyers to create private label products tailored for their company

Responsible for the design direction and creative development of lifestyle collections. Created exceptional bedding, bath, beach and home decor products, as well as visual presentation graphics, from mood boards and bed mapping to look books and logos.

Expanded product offerings in established brands by adding new items reflecting current market trends. Introduced a new line of fashion bedding with embroidery and piecing techniques to great buyer reviews. TEXTILES FROM EUROPE, INC. DBA VICTORIA CLASSICS

Designer/Merchandiser

Jan 2013 - Jan 2014 (1 year 1 month)

Home Textile Manufacturer specializing in bedding, window, table, and bath Target Market:

Catalogs, Mass Market, Walmart, Sears, Kmart, Target, and E-Commerce, Ross, TJ Maxx Meijer, ShopKo

Developed and implemented a brand identity resulting in a 20% increase in sales.

Captured and maintained accounts, strategizing for growth and presenting salable ideas.

Identied and pursued new business opportunities with existing customers.

Successfully launched new products across multiple price points.

Collaborated with the planning team to meet business objectives and maintain prot margins.

Introduced new items reflecting market trends at volume-driven price points.

Maintained and grew volume for assigned retailers. Banner NY

Merchandiser / Design Director

Jan 2003 - Jan 2013 (10 years 1 month)

Women's Better updated Missy and Contemporary sleepwear, sportswear, activewear, leggings, separates and dresses, Junior and Kids all catagories

Established and implemented a training program that improved communication and collaboration between the team of 10 in the NY oce and the team of 3 in China.

Cultivated a strong and loyal customer base for Private Label, resulting in repeat business and ongoing programs with sharper price points and higher profit margins, averaging 30%.

Developed guidelines and protocols for shifting production from domestic to imports, allowing for successful expansion into new global markets and contributing to increased market share.

Led and optimized the potential of a creative design team, influencing fashion trends and eectively meeting customer needs to increase and expand market share.

Successfully developed and grew major retail accounts from zero to $10M in three years by fostering a strong relationship and delivering exceptional service and bestselling products.

EDUCATION AND OTHERS

UNIVERSITY OF MINNESOTA

B.S, Design and Merchandising

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