Steven Haroldt Eissler

626-***-**** ● Los Angeles, CA ● ad2bjv@r.postjobfree.com

EXPERIENCE

VP Sales Jan. 2017 - Present

Euroloux USA/Naturalia Polygon, Luxury Home Products Ft. Lauderdale, FL/Toledo, Spain

Startup, initially consultant to the owners, hired full time January 2018

Current Key Clients: B&B Italia, Armani Casa, Gianfranco Ferre Home, Roberto Cavalli, Cote France Boca

Built a team of highly trained, professional sales reps delivering volume and great accounts. Volume 0-10M+. Renegotiated all contracts and repriced products.

Developed a remote sales team protocol as a result of covid’s impact on routine sales calls to work in tandem with 1099 rep staff.

Created marketing strategy, rebranded for the No. American luxury market.

VP Sales May 2014 – June 2018

Home & Beyond, Mattress & Home Furnishings Los Angeles/Shanghai, China

By redirecting the business model, revenue and margins increased by moving from B2B to B2C.

Revenue increased from 1.5m to 5.5m

Margins increased and write offs reduced.

Business sold to Chinese investors.

SR VP June 2010 - July 2014

GelMakers (Purple), Specialty products for medical, hospitality, residential and auto. SLC, UT

Built 1099 sales force, hired 2 regional sales managers covering all 50 states and Canada.

Took business to numerous retail floors and increased brand recognition.

Business sold to NY investors and have reached 350M in sales using my model and team.

VP Sales June 2006 - May 2010

SBI, Automotive, Sleep & Seating products Pomona, CA

• Built 1st 1099 sales team to take “one account business model” to retailers throughout the US.

• My 1st order was 2M with largest retailer of sleep products in the US.

• Business sold to investor from Shanghai

SR VP US: January 2000-June 2006

Dutailier, Motion Seating, Sleep Products, Furniture, Contract Quebec, Canada

Restructured sales force in the US with a team of well connected, knowledgeable closers

Company could no longer compete with its Montreal manufactured high end products vs imported product offerings by Chinese competitors. Remerchandised with scaled back product line, great value proposition and timely products.

Ultimately the company was forced to downsize and pulled back from US market.

Additional experience:

Owner of 2 case goods factories in Downsview, Canada

Owner of high-end contract, home furnishings, design studio

Thomasville/Armstrong, Hospitality Marketing Manager, Regional Sales Manager, Sales rep managing a 25M Territory.

EDUCATION

Boston University Management and Psychology major, Boston, MA

Huntington Boys Prep (affiliated with Northeastern University), Boston, MA

Additional Interests:

Member AAHOA

CA Insurance license

SCCA & IMSA Licensed driver, Team Owner

Brunswick Martial Arts School, Partner, Black Belt

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