Omid Badie

**** ******* ***., #***, *********, Ontario, L3T 7N3

Mobile: 647-***-**** • Residence: 905-***-**** • ad2bi7@r.postjobfree.com

Automotive Management professional

Product Management Process Management Strategy Development and tactical Implementation Results-oriented leader with P & L responsibility and proven success in turn-around situations as well as launching new products Sales training expertise and knowledge of technology-based learning Well-rounded professional with strong product management life cycle skills B2B & B2C experience both domestically & internationally & working for both large corporations & start-ups Google Analytics MARCOM creation and management

Technical Expertise

Product management lifecycle

Marketing Strategy & Implementation

Project Management

B2B and B2C ~ operations

Retail sales training/Merchandising

Marketing Communications

E-commerce

Consumer programs/Event Management

Brand & Account Management

Account Management/client service

Profit & Loss

Logistics

Relevant Skills and Experience

Business Skills

Led a cross-functional team to introduce "Flat-bed" All-in-One products into club warehouse mass merchants successfully and at a profit. Accomplished this result by leveraging other relationships within HP to get an audience and then sold them on a projected revenue plan.

Developed and implemented a comprehensive strategy for marketing HP products to the Real Estate Vertical Market through retail and other channels; resulting in establishing HP as a preferred supplier for the real estate market and led to significantly increasing its market share in this area.

Negotiated a successful cross-promotion with Microsoft and led a team to create, produce, and implement a special program. This included the set-up of over 3600 displays in retail stores over a 4 month period. The budget for this project was the largest ever set forth by HP in a retail effort and it was delivered on time and under budget.

Demonstrated excellent salesmanship, public speaking, financial analysis, inventory management, negotiation and advanced communication

Managed the creation, production, distribution, and installation of retail Point-of-Sale collateral in over 5,000 North American (US and Canada) outlets for inkjet (Deskjet) printing and All-in-One categories. Yearly budget varied between $2M - $4M

Supervised a group of over 300 employees responsible for POS in individual stores. Managed all final “go-to-market” strategic and tactical elements of product launch cycle as part of the management team

Marketing Skills

Teamed with internal partners and external stakeholders to define the next-generation products for the All-in-One category. This effort led to the creation of the All-in-One photo printers which became the most profitable sub-segment of the All-in-One category.

Contributed to the redesign of HP’s brand identity and value proposition for retail sales world-wide. Organized focus groups to gather feedback that led to repositioning HP as more than just a "printer" company. The project helped make HP a household name in consumer electronics.

Launched two new advertising products at Homes.com and trained a sales team to achieve the most successful launch of any of the company’s advertising services.

As a Product Manager successfully completed sales and marketing of HP’s All-in-One category through various retail distribution channels

Lead a team as a Marketing Initiatives Manager to develop the strategy and to execute the tactical aspects of positioning and branding HP’s digital Imaging product categories (including digital cameras, photo printers, PCs, Laptops, photo ink, and photo paper)

Performed and applied customer and marketing program research techniques, project management, and financial analysis

Omid Badie

7905 Bayview Ave., #318, Thornhill, Ontario, L3T 7N3

Mobile: 647-***-**** • Residence: 905-***-**** • ad2bi7@r.postjobfree.com

Management Skills

Led a cross-functional and cross-organizational team to develop and implement a new retail training program that increased HP’s retail sales to small business by 5% and lowered their returns by 8%.

Managed a team to develop HP’s retail value-added training web site that increased channel partner participation by 85%, and reduced training expenses by 35%.

Controlled a training budget that started at $1.3M, but was eventually cut back to $500,000. Was still able to deliver the same quality program for less than the original budget.

In the role of Retail Training Manager, applied effective training and instruction abilities for the development, sell-in, facilitation and execution of an in-store small business training program (the “Business Intelligence Program”)

Managed backend of the supply chain process from shipment and freight forwarding to customs clearance, cross-docking and delivery

Managed and lead the team to get HP (Canada) ISO 9000 certified

WORK EXPERIENCE

Client Success Manager Automall Network 2021 - 2023

Site Supervisor First Service Residential 2020 - 2021

General manager Automall Network 2017 - 2020

Security Operative Primary Response/Probe Security 2015 - Present

Independent Luxury Consultant Global Wealth Trade 2010 - 2015

Sales Executive/Account Management Various (Homes.com, Capo Nissan) 2006 - 2009

Management/Marketing/Operations Hewlett Packard 1990 – 2005

EDUCATION

MBA, Administration, University of Phoenix, San Diego, California

BA, Business Marketing, University of Phoenix, San Diego, California

International Business Diploma, Seneca College, Toronto

COMMUNITY SERVICE/VOLUNTEERING

Chairman, Family Council Langstaff, Richmond Hill 2014 - current

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