KARLISSA COLE

MARIETTA, UNITED STATES 470-***-****

DETAILS

Marietta

United States

470-***-****

ad2bav@r.postjobfree.com

SKILLS

Strategic Planning

Market Research

Project Management

Sales Expertise

Client Relationship Management

Social Media Management

B2B Sales

Time Management

Presentation Skills

Business Development

Leadership and Team

Management

EMPLOYMENT HISTORY

Digital Marketing Sales Specialist at 3815 Media Inc., Peachtree Corners July 2022

• Developed and executed digital marketing strategies that increased online sales by 40% year-over-year.

• Managed PPC campaigns with a budget of $15,000 per month, achieving a 25% increase in conversion rate.

• Cultivated strong client relationships, resulting in a 50% increase in client retention rate.

• Leveraged SEO techniques to improve website traffic by 30% and enhance online visibility.

• Conducted market research to identify new digital trends and integrated innovative strategies into sales campaigns.

• Maintained and nurtured client relationships, resulting in high client retention rates.

• Conducted market analysis to identify trends and adjust sales strategies accordingly.

• Collaborated with marketing teams to create targeted campaigns that increased brand visibility and sales.

Business Development Manager at Atlanta Financial Solutions, Atlanta August 2013 — June 2022

• Successfully managed a diverse portfolio of insurance products including Life, Health, P&C, Homeowners, and Annuities.

• Exceeded sales targets by 20% each quarter through effective market analysis and tailored client strategies.

• Cultivated long-term relationships with clients, resulting in a 30% increase in client retention.

• Developed and implemented innovative sales strategies, including digital marketing and community outreach programs.

• Collaborated with underwriters and product developers to create customer-centric insurance solutions.

• Collaborated effectively with Sales Management, Marketing, and Business Development Representatives to optimize sales channels and customer management.

• Collaborated with cross-functional teams to develop and implement strategic sales plans.

• Led a team of sales professionals, providing training and mentorship to achieve and exceed sales targets.

• Negotiated and closed high-value contracts, consistently surpassing quarterly sales goals by at least 20%.

Business Development Manager at Bank of America, Atlanta March 2013 — August 2016

• Led business development initiatives resulting in a 25% year-over-year growth in client base and revenue.

• Managed and nurtured relationships with high-value clients, resulting in a 40% increase in client retention rates.

• Developed and executed strategic plans to enter new markets, successfully expanding the company’s footprint by 20%.

• Collaborated with cross-functional teams to optimize product offerings, aligning them with market needs and customer expectations.

• Conducted comprehensive market research and analysis to inform business strategies and decision-making processes.

• Led negotiations for contracts, stocking agreements, and pricing, enhancing profitability and customer satisfaction.

• Coordinated with internal teams, including Purchasing, Quality, and Sourcing, to resolve key customer issues and complaints.

• Conducted Continuous Improvement reviews, setting strategic goals and tracking progress.

• Provided expert product and application assistance to clients, ensuring high-quality customer service.

Sales Manager at AT&T, Orlando

February 2007 — March 2013

• Served as an enthusiastic and productive sales associate.

• Provided customers with optimal customer service and excellent assistance at all times.

• Answered customer queries and concerns.

• Worked to help maintain a neat and presentable sales floor.

• Worked well with co-workers to ensure positive customer experiences.

• Initiated and nurtured relationships with both existing and new customers, contributing to sustained business expansion.Spearheaded business development initiatives, resulting in a 30% increase in annual revenue over a period of 5 years. EDUCATION

Bachelor of Marketing, Ashworth College, Norcross

January 2010 — May 2014

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