ANSON LI

MARKETING & TECHNOLOGY

347-***-**** ad2b0p@r.postjobfree.com linkedin.com/in/ansonrieserli/ QUALIFICATIONS

Results-driven marketing leader with 10+ years of experience creating and executing successful marketing strategies across various industries. Proven track record of driving revenue growth, building brand awareness, and increasing customer engagement through innovative marketing. Skilled in leading teams, constructing marketing plans, managing operations, and leveraging data insights.

SKILLS

Marketing

Strategic Planning

Budget & Media Planning

Omnichannel Marketing

Online Marketing

Mobile Marketing

CTV & OTT Marketing

OOH & DOOH Marketing

SEO

Brand Strategy/Identity

Partner Marketing

Creative Development

Marketing Operations

MarTech

CDPs

CRMs

MMPs

Marketing AI

Event Tracking

Zapier

Data Warehouses

Analytic Dashboards

DAMs

UX A/B Testing Tools

Analytics

Performance Analyses

User Behavior Analyses

Predictive Modeling

Forecast Modeling

Cohort Analyses

Customer Journey Analyses

LTV

Benchmarking

Qualitative Data Analyses

Online & Offline Analytics

UX Conversion Rates

Consumer Research

Development

HTML5

CSS3

PHP

JavaScript

SQL

JSON

XML

cURL

APIs

Shopify

WordPress

WooCommerce

EXPERIENCE

DANNY WIMMER PRESENTS Los Angeles, CA July 2023 - Present A mid-sized event production company specializing in music festivals across North America. Director of Insights

Manage marketing data, MarTech, and analyses for seven music festival brands. Achievements

● Unified and standardized data from 15+ marketing channels to provide a clear view of marketing performance. Responsibilities

● Lead strategy, processes, policies, technology, and organization of marketing data and analytics.

● Manage day-to-day of one direct report marketing analyst. CHICKEN SOUP FOR THE SOUL ENTERTAINMENT (CSSE) Los Angeles, CA November 2021 - July 2023 A publicly traded entertainment conglomerate offering content via digital streaming (AVOD, TVOD, & FAST). Paid Marketing Manager

Managed marketing for Redbox, Crackle, Chicken Soup for the Soul, Popcornflix, and Truli brands. Achievements

● Acquired over 2MM new customers in less than 1.5 years with <$4 customer acquisition cost at 2X ROI.

● Was instrumental in rebuilding strategy, talent/agencies, KPIs, operations, MarTech, and reporting.

● Spearheaded partner marketing campaigns with high-profile brands Amazon, Petco, Lyft, and The General.

● Grew Popcornflix YouTube channel by 400k new subscribers in 2022 (Total Subscribers 2.2MM)

● Received All-Star award in 2022 for outstanding performance. Responsibilities

● Planned, managed, and forecasted $5MM yearly paid media budget using data-driven strategies.

● Streamlined and integrated marketing operations across multiple teams using tools such as Airtable, Jira, and Looker.

● Oversaw multiple media agencies to execute campaigns across 30+ marketing channels.

● Activated marketing data by developing reports, dashboards, and presentations to empower org with insights.

● Worked with Product teams on marketing enhancement roadmap. TRAVELOPIA Los Angeles, CA August 2018 – October 2021 A large experiential travel company with 26 brands and over 500k+ guests per year. Owned by investment firm KKR. Digital Marketing Manager, November 2019 – October 2021 Digital Marketing Specialist, August 2018 – October 2019 Managed paid marketing, social media, and SEO for YMT Vacations, Europe Express, and Go-Today. Achievements

● Generated over $25MM yearly digital marketing revenue with high ROAS.

● Increased customer lifetime value by +25% in two years. Responsibilities

● Planned, managed, and forecasted $2MM yearly digital budget.

● Oversaw media agencies ensuring alignment with strategy and goals.

● Collaborated closely with the Sales team to drive offline conversions and revenue growth from marketing initiatives. AWESOME WEB DEV Los Angeles, CA February 2017 – December 2018 Self-founded freelance agency that provided digital marketing and web development services to B2C and B2B clients. Founder & Digital Marketing Manager

Managed marketing, web development, sales, and client relations for business. Achievements

● Gained over 20+ clients in <1 year in various verticals including eCommerce, finance, legal, food, and entertainment.

● Successfully increased relevant visitor traffic and conversions up to +800% for established clients. Responsibilities

● Created business infrastructure from the ground up.

● Owned marketing, sales, contract negotiations, and client relationships.

● Created reports and presentations to deliver digestible learnings from data to clients. EDUCATION

B.S., Business Administration

California State University, Long Beach

CERTIFICATIONS

● Google Ads Search Certification, August 2021

● Advanced Google Analytics, August 2021

● HubSpot Inbound Marketing Certification, August 2019

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