Dan Diedrich

Experienced and Successful General Manager or Platform

St. Pete Fla. Kansas City KS

ad2aky@r.postjobfree.com

+1-916-***-****

Every aspect of retail, wholesale, recruitment, tax law, leaseholds, franchise law, accounting, financial structuring, and compliance. Profit driven with integrity. A dynamic accomplished Dealer Principal, Consultant, General Manager Large-Small Group Director with proven success. An award-winning track record for improving both variable and fixed operations. Every venture has prospered under my helm or direction. One Store, Small groups, Large Groups and Public Group experience, I have the ability and the capacity to operate a business independently or within a Group directive. I am committed to achieving, leading, and successfully maintain and grow business. Authorized to work in the US for any employer.

Work Experience

General Manager/Contract

St Pete Mitsubishi, St Pete Florida 2023 to 2024

Opened a new point, new franchise and new location in St. Pete. The store did good and we got it to #2 in Market in 60 days and selling 60 used. Ground up is work,but rewarding. My contract is up 12/31/2023. The VP/Partner in the Group purchased a house here in St Pete and will be running the store--got it going good! I would like to find a permanent home. My youngest starts High School this fall so we need a long term position running a store for someone lucky enough to get me--I'm ready, Let's gooo! Buick GMC Cadillac, CDJR of Kansas City - Kansas City, MO 2022 to 2023

Recruited to run the companies and get positioned to move to a new location. I was to help with the expansion of 7-9 more Dealerships while running the existing stores. I improved the position of the Dealership and staffed both Dealerships. I was also Contracted to take on the equity issues and process issues with Variable and especially Used car equity. I also ran the Service Department for 1 month while the Service Manager was ill and trained the new Parts Manager at GM.

However, the plans changed with the expansion project that I was hired for. Funding issues and the growth strategy were eliminated, and the project was cancelled. Even the Dealership was closed and sold. So, I am available!

General Manager

Shawnee Mission Ford - Shawnee, KS

2020 to 2022

Running a big Ford Store with over 1 ml a month in Wholesale Parts sales, Two Body Shops, Service Department with Quick Lane, EV and Large Commercial Repair along with Commercial and Fleet Sales along with retail.

Union Shops and Drivers with but had no issues.

Sales and Finance selling 100-120 Used per month and 75-100 New (depending on availability) Repairing the Dealership reputation was also a huge project as the store went through 4 GM's in 3 years, Platform Manager, Managing Director, Executive

Manager/Reinsurance/Security Plus and OEM Director (all Franchises) Wise Auto, Group--CA. NV and AZ --17 Rooftops

2019 to 2021

Recruited to take on 9 Dealerships.

During my tenure we acquired 3 Dealerships and opened, staffed, grew, and trained GSM's, fixed Managers, and best practice expectations.

6 Nissan,2 Infiniti, Stellantis(CDJR) Hyundai, KIA, Mazda, Buick GMC and 4 Harley Stores. Oversaw the Harley stores on the Platform level.

All the stores are profitable and averaging 3-6 % return on sales with an average net to gross at25%. Fixed absorptions in guide and continuously improving activities and results Building the Teams and their Culture of Customer experience and innovative forward thinking and community. Building a Team atmosphere to win and serve as a complete store with all departments. Everyone engaged with all activities and Customer care in mind. Retention and CSI are all locked into the core of the stores. Rapid growth and our rule was everyone interviews all new hires--every time. Prudent recruiting is key! CRM 100% Training 100% Engagement 100% Respect and Value of time and systems 100%Engaged Managers 1000%I left California to move to Kansas and buy into the Ford. See attachments from Wise CEO

General Manager & Director of Operations

THOMPSON'S AUTO GROUP Toyota, CDJR and GMC - Placerville, CA 2016 to 2019

Responsible for all 3 Dealerships including every aspect of the Companies. Very successful group and Iwas recruited to lift the stores and results--- and did. Changed the momentum of everything to include Customer and employee satisfaction. Changed up the Used car processes and created a buy center that utilized KBB ICO and our own internal pull ahead program. Set up BDC for Sales and then Service that was measurable and trackable. Set up a new reinsurance company and policy along with mandating the systems and results from every employee and department. The owner Ron and Jeff Thompson respected and approved the move to run 9 stores for Wise Auto Group and the opportunities that were possible with a big group over a family-owned small group. Great people! Ron Thompson the Founder is a reference!

General Manager

Cardinale Automotive Group VW/Hyundai - California 2013 to 2016

Took over VW/Hyundai of Corona and got it going after the Irvine stores were sold. We made our mark and penetration and got after it. Signed up for World Parts and became a distributor. Very disciplined group and taught me the use of time, activities, and habits. I really enjoyed working for the group. Turned around the store especially in fixed and made some money and happy customers.

Group General Manager Director

Fladeboe Automotive Group - Irvine, CA 2011 to 2014 Moved to California to run stores in Irvine Auto Mall after the founder died. I plugged in and changed business. Took the stores from nonperforming into some of the top stores in the Country.

Excelled in both the New Car market with 80% leasing. We were recognized for CPO sales. Honda and GM. We were in the Top 5 VW CPO stores in the country. Selling New Hondas was quite easy in Southern California along with Denali’s and VW Diesels! General Manager

Phil Long Auto Group--High Line and My Wheels Pre-Owned (6 acres) - Colorado Springs, CO 2004 to 2011 Mercedes Benz, Audi, Hyundai, and My Wheels Used Car Stores Always had performing stores and above standard in all areas especially High Line and Used cars. Top 10% CPO store for Audi consistently. Hyundai strong and Mercedes was always top in Market and DSI. My Wheels Used Car Store, an offsite, stand-alone Pre-owned Center selling 100-150 plus per month with a well-built crew and systems and great process for buying and marketing. Top of the first page in all categories.

Education

Univ. of Wisc. NADA Academy

Skills

•OEM

•CRM Software

•Profit & Loss

•Procurement

•Leadership and Motivation

•Fixed, Wholesale and Commercial

Additional Information

Many charities and Board positions. Always involved. Church also. LETTERS OF

RECOMMENDATION

November 3, 2022

To Whom It May Concern,

I worked with Dan Diedrich at Shawnee Mission Ford from his arrival in February 2021 through his departure in October 2022. In my capacity as Ford’s Market Representation Manager for the Kansas City Region, it was my responsibility to evaluate and approve Dan as General Manager of Shawnee Mission. Our main criteria for approval include previous Ford or competitive OEM performance in sales, customer satisfaction and profitability. Our franchising team evaluated these metrics from Dan’s prior experience as Managing Director for Wise Auto Group in California and approved him for Shawnee Mission managerial authority based on his excellent record of performance. Prior to Dan’s arrival, Shawnee Mission Ford had not turned a profit in over a year. Within two months as General Manager, he implemented swift changes in personnel and processes which translated to positive operating profit every month thereafter. Dan increased sales volume as a percent of expected registrations in his market by 115 units over a 12-month period and his capacity in fixed operations enabled total service gross to improve 40% YOY and total parts gross 30% YOY. Quantitative improvement aside, Dan created meaningful culture change which positively impacted both employee morale and public perception of Shawnee Mission. It was apparent to me that he genuinely cares for the wellbeing of his team and the customers they serve. Based on my experience with Dan, I would regard him as a managerial asset for all dealership operations.

Regards,

Jake Knecht

Market Representation Manager – Kansas City Region Ford Motor Company

January 20, 2021

Firas Noueihed

Sr. Dealer Operations Manager/Business Operations

Nissan North America

1 Nissan Way

Franklin, TN 37067

Subject: Recommendation for Dan Diedrich

Dear Hiring Manger,

I enjoyed working with Dan and benefited a lot from his work ethics, tenacity, strategic thinking and his ability to execute from a high level.

I was assigned from Japan as the dealer operations manager in the San Francisco area handling 10 Nissan dealerships. One of those dealerships was Golden State Nissan where I met Dan. I got to learn that Dan responsibilities spawned beyond this store to 8 stores (6 Nissan and 2 Infiniti) across Sacramento and South/North San Francisco. I was impressed by Dan’s ability to communicate the vision for his stores and to set rational targets. Dan did not hesitate to set specific KPI objectives for Sales and Service on all his stores and was humble enough to want to learn the best practices set by Nissan and by his competitors.

Dan is one of the few leaders at my dealerships who have the ability to understand their market potential and ensure healthy ROS (return on sales). Besides, very few are as motivational to their employees as Dan is.

I highly recommend Dan and I believe he will make a superb COO or Director at a dealership group and in the car business. If you have any more question you can reach me at 949-***-****. Sincerely,

Firas Noueihed

To Whom It May Concern:

It is my pleasure to strongly recommend Dan Diedrich for a position as an automotive retail (multi-store) Operator.

My name is Jeff D Breeland, a NADA Dealership Management Consultant and former Financial Management Instructor for the National Dealer Academy. I have nearly 25 years of retail automotive industry experience culminating in my current position with the National Automobile Dealer Association as a Subject Matter Expert (SME). Out of the countless people that I have been blessed to touch, teach and labor with going into my third decade in the business, Dan Diedrich is one who truly stands out. After several years of hearing about Dan and knowing the same people, we finally got the pleasure of working together while collaborating with the Wise Group, where he served as Platform Manager for their retail automotive stores. During our time together, Dan’s technical background, which is steeped in both Fixed and Variable Operations was on full display as he juggled the brand, market and cultural nuances of each store. What was probably most impressive, though, was witnessing the deft hand he used to manage both dealership and OEM personnel relationships to get the most out of everyone he touched. Everyone had a favorite “Dan Story” that they willingly shared unprompted.

On a personal level, I got to know Dan as both a family and religious man. To be able to work in this business as an Operator while being able to maintain a focus on your family and your God, is both commendable and uncommon. His commitment to his wife and child is something to behold and emulate. That coupled with his genuine concern of the professional development and personal welfare of those around him, are what I rank to be his most admirable traits. It is with great pride and pleasure that I recommend Dan Diedrich to be your next dealership or dealer group Operator. If you need more information or specific examples, please do not hesitate to contact me at 703-***-****, or by email at ad2aky@r.postjobfree.com.

Sincerely,

Jeff D Breeland

Dealership Management Consultant

National Automobile Dealer Association

Reference Letter for Dan Diedrich

I met Dan in July 2019 when he was hired to replace a longtime member of the team at Wise Auto Group.

He quickly established a positive working relationship with myself and my colleague, who cover the six Nissan and two Infiniti dealerships for the Wise Auto Group. In addition in 2020, he played a key role in ensuring that the dealership group elevated its performance with regard to Vehicle Service Contract business. This despite the challenges of not just Covid 19, but also wildfires that threatened the dealership in Vacaville and the homes of several employees. It is a tribute to his hard work and determination that group continues to maintain the focus and drive on Vehicle Service Contract business after his departure. All the while, he had multiple other things to do that involve running a dealership group that has rapidly expanded.

I highly recommend Dan for an Executive Level position. He has the ability to work on multiple tasks at once, bring people together for a common goal, and ensure performance targets are achieved. Sincerely,

Matthew M. Sheridan

Financial Services Manager

Nissan Motor Acceptance Corporation

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