Jason Feddeler

720-***-**** ad2aip@r.postjobfree.com https://www.linkedin.com/in/jason-feddeler-3736a33a/

SUMMARY

Results-driven marketing leader that builds strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded leader with demonstrated success developing and implementing strategic product marketing approaches to drive growth and bottom-line profitability. Ready to bring my experience to new role dedicated to achieving exceptional results on tight timetables.

SKILLS

Strategic & GTM Planning

Marketing Plans

B2C & B2B Marketing

Product Marketing

Digital & Social Marketing

SFMC Marketing

Project Management

Budget Oversight

Branding

SEO/SEM

Innovative

Deadline-Driven

Strategic Thinker

Quality Leadership

Cross-Functional Team Leadership

EXPERIENCE

Product Marketing Lead, GTM/Digital

Western Union 2023 - Present

Manage 3 direct reports.

Developed and executed GTM strategy for new product launch for North America Wallet.

Created Lifecycle and trigger-based onboarding emails that lead to a 74% increase in product and service adoptions of the US Wallet.

Lead marketing strategy for Visa Direct relationship that drove 62% increase in transactions and money movement throughout NA and Global corridors.

Manage Go-To-Market strategy for new products and services while optimizing existing product campaigns and strategies.

Sr Marketing Lead

Charles Schwab & Co. 2018 – 2022

Directed products to 5 years of double-digit growth through product marketing skills.

Led Charles Schwab Bank in back-to-back wins of the JD Power Award for Highest in Customer Satisfaction with Checking Accounts for Direct Retail Banks 2019-2023 – 5 years in a row.

Developed an existing client onboarding process to increase adoption of account services, features, and drive mobile app adoption, increased adoption/utilization by 58%.

Implemented utilization and self-servicing campaigns to drive digital adoptions by 76%.

Developed testing plan that increased incremental Net New Assets (NNA) by more than 92% per campaign.

Developed product marketing and go-to-market strategy for all products and led the implementation of Zelle.

Implemented a digital welcome kit that led to an annual cost-savings of $300K.

Sr Director, Marketing

Canvas Credit Union 2016 – 2018

Built and lead marketing team of 8.

Increased deposits by over $625MM in the first year.

Developed/executed marketing campaign that drove $44MM in new deposits in one day.

Increased credit card adoption rate by 50% YOY.

Increase social media following/engagement by 66%

Directed full corporate rebranding – name, colors, tone, etc.

Helped obtain new partnership with Colorado State University.

Director of Marketing

Camping World/Good Sam 2014 – 2016

Increased brand awareness by over 30% in first 6 months.

Mailed 425K acquisition pieces monthly.

Drove $100MM in new annual revenue.

Increased customer acquisition by 83% through email marketing.

Increased revenues by over $2.5MM in 6 months.

Director of Marketing

Morris Animal Foundation 2012 – 2014

Increased social media following by over 3600% in 2 years.

Increased brand awareness by over 32% in first year.

Increased unique website traffic by 166%.

Acquired 30,000 new donors and increased revenues by over $500K in year 1.

Raised $200K from Los Angeles Gala for Betty White.

Ideated and launched viral brand awareness campaign.

Launched national TV campaign coverage on Animal Planet TV show.

Received 3 awards for campaigns.

Director of Marketing

JPay 2009 – 2012

Grew and managed marketing team to 18 direct reports from 1 direct report.

Developed Mobile App and increased revenues by 32%.

Converted 78% of retail customers to digital which increased revenues by more than $985,000.

Converted 67% of MoneyGram users to online users which increased revenues by $1.5MM annually.

Led campaign and won a 13 state RFP ($500MM in new revenue).

Increased website visits by 75% in first 6 months.

Increased social media following by 1400% in first 12 months.

Sr Mgr Marcom/Creative

American Express 1995 – 2009

EDUCATION

Bachelor of Science Marketing AIU Master of Science Marketing UC, Denver (in progress)

AWARDS

5x winner – JD Power Highest in Customer Satisfaction w/Checking Accounts for Direct Retail Banks 2019-2023

Ragan’s PR Daily Winner – Best Digital PR and Marketing Campaign – “Betty White’s Birthday Wish” 2013

PRSA Colorado Gold Pick Winner: Social Media Award – “Getting Sociable with Science”

2014 BlogPaws Winner - “Best Use of Social Media by a 501c3”

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