SUSHMITA

Content Manager

Brampton, Ontario, Canada

ad2ad9@r.postjobfree.com

LinkedIn +1-437-***-****

SUMMARY

I’m an empathetic storyteller helping B2B brands create actionable product-led content that resonates with their audience. I've helped brands grow by developing ebooks, web copy, blog content, case studies, go-to-market material or sales decks and thought leadership articles tailored to their target audience. I am a collaborative and creative problem-solver, passionate about helping brands tell their stories, currently seeking a role as a content strategist and marketer. KEY ACHIEVEMENTS

● Grew knowledge hub (blog) traffic from 0 to 150K monthly organic visits in 12 months

● Helped an Australian finance brand increase organic lead generation rate by 560% within 8 months

● Developed comprehensive content briefs for internal and external teams, outlining target audiences, SEO keywords, and desired outcomes for each piece of content, resulting in a 31% increase in organic search traffic WATCH THIS VIDEO

to learn more about the

performance of my

content and strategies.

Work Portfolio

Expertise: Content

Strategy & Planning

Auditing Gap Analysis

Keyword Research

Writing Editing

Proofreading Content

Marketing Analytics

Project Management

Storytelling

TOOLS: Ahrefs, SEMrush, Google Analytics & Search Console, HubSpot, WordPress, Airtable, Notion, Monday PROFESSIONAL EXPERIENCE

VEED.IO United Kingdom (Remote)

Freelance SEO Content Writer & Strategist February 2023 - August 2023

● Optimized website content using advanced SEO techniques, resulting in landing pages ranking in the top 5 within 1 month of publishing and increasing organic traffic by 200+%

● Implemented keyword research and analysis to target high difficulty keywords and created content that ranks in the top 5 Google search results for competitive keywords

● Conducted thorough content gap analysis and keyword research, identifying 20 new landing page opportunities for website expansion, resulting in a 27.2% increase in overall organic search traffic

● Conducted impact analysis on current landing pages and identified key areas for optimization, resulting in a 7% increase in conversion rate and a 19.5% decrease in bounce rate ERNST & YOUNG GDS India

Associate Content Manager January 2022 - August 2023

● Developed go-to-market content for the EY-Microsoft Alliance’s SaaS solutions (Azure, PowerApps, Dynamics)

● Provided editorial/writing assistance to drive integration of content throughout the sales process and setting the ground for client conversations around the Alliance’s innovative solutions and services

● Translated EY’s insights and experience in disruptive industry trends, new business models and processes into content interventions

● Collaborated with the creative marketing, and design teams to ideate and define content goals

● Created content for webinars, case studies, email marketing and thought leadership pieces SCRIBLAB SOLUTIONS - CONTENT AGENCY India

Content Marketing Manager & Strategist - SaaS June 2019 - December 2021 Major Clientele - G2 Maruti Tech Kapost Tripactions Groove Westpac Lokalise Vidyard Sprout Social Sendible CHEQ Paradome AppsFlyer Convy Orbital Invoca Bubble Framer Contentful Meditopia InsightTimer YouScience ThinkGenetic Singtel Enterprise

● Implemented project management system on Airtable and created editorial calendars to streamline workflow and prioritize tasks, resulting in a 37% reduction in turnaround time for content updates

● Researched and analyzed target audience data to identify specific pain points and challenges, resulting in a content strategy that addressed their needs and increased website traffic by 74%

● Collaborated with product and sales teams to identify market trends and customer pain points, allowing the creation of highly differentiated and engaging content resulting in a 82% increase in social media engagement

● Implemented SEO best practices across all client websites and created comprehensive content briefs for writers, resulting in an average improvement of 17% in search engine rankings and a decrease in bounce rate by 12.3%

● Generated innovative ideas and collaborated with cross-functional teams to create and publish engaging B2B marketing content across various platforms, resulting in a 42% increase in website traffic

● Refined long-form case studies and whitepapers, resulting in an average of 55% increase in downloads and a 23% increase in lead generation

● Managed a team of 10 writers, providing ongoing coaching and feedback to improve their performance and achieve a 25% increase in average monthly content output

● Developed and executed an email marketing campaign targeting inactive customers, resulting in a 16% conversion rate and an additional $10,000,000 in revenue

● Implemented standardized style guides for all content marketing materials, resulting in a 30% increase in brand consistency across all platforms

● Generated detailed content outlines for thought leadership articles, marketing collaterals, and sales tools that led to a 37% increase in lead generation for SaaS brands

● Implemented a content repurposing initiative, transforming long-form blog posts into bite-sized social media posts, resulting in a 300% increase in content reach and a higher conversion rate

● Implemented continuous content optimization tactics, such as A/B testing and user behavior analysis, leading to a 10% improvement in customer interest and engagement FREELANCE India

Content Manager & Content Creator June 2012 - May 2019

● Managed content calendars and editorial strategies

● Crafted, edited and proofread engaging copy for a technology-minded B2B audience

● Utilized SEO best practices, such as keyword discovery and meta tags, to best reach target audience

● Created compelling original content (whitepapers, case studies, web content, blogs, infographics, ebooks, etc.) EDUCATION

POST-GRADUATE CERTIFICATE IN DIGITAL & CONTENT MARKETING Ontario, Canada York University 2024

POST-GRADUATE DIPLOMA IN MANAGEMENT - MARKETING MAJORS (MBA) India Goa Institute of Management 2019

ADDITIONAL CERTIFICATIONS

● Content Marketing Course: Get Certified in Content Marketing Hubspot Academy

● The Strategy of Content Marketing - Sonia Simone UC Davis - University of California Coursera

● Google Certifications: Digital Marketing Search Engine Optimization Fundamentals

● SEO Certification Course Hubspot Academy

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