Jim Wickizer

East Windsor, NJ *****

609-***-****

ad2abt@r.postjobfree.com

SUMMARY

Marketing executive with extensive experience leading highly-effective marketing teams and delivering results. Proven track record in developing innovative, strategic B2B integrated marketing communication programs.

PROFESSIONAL EXPERIENCE

CMC Energy Services 2022 to Present

Marketing Manager

Responsible for marketing, communications and outreach activities to contractors promoting energy efficiency solutions to commercial and industrial customers of PSE&G, New Jersey’s largest utility.

Developed and executed annual marketing plans and targeted digital marketing and outreach campaigns.

Proficiency in HubSpot, Google Analytics, Google Adwords, Zoom, and Microsoft Teams

Panasonic Professional Imaging & Visual Systems 2020 to 2022

Senior Marketing Manager

Directs advertising, public relations and creative design agencies and vendors in the creation of marketing collateral, content generation, email campaigns, lead nurturing, promotional programs, web site development and maintenance, digital and print media and inbound and outbound marketing.

Leads the team in the design, messaging and management of tradeshows and events to display the vision of the company’s innovative products and system solutions, emphasizing solving customers’ pain points.

Leads cross-functional groups comprised of marketing, brand, product, and sales teams to create cohesion among marketing and internal communications organizations for key product and program launches.

Manages national advertising and trade show budgets strategically and efficiently so each product group can utilize its marketing funds to grow its business.

Leads content planning and development across social media platforms while working closely with the creative team to ensure visual assets align with brand objectives

Detailed-oriented producer of video content.

Extensive knowledge of magazine and website publishing, as well as aspects of filmmaking and digital cinematography.

Panasonic Systems Solution Company 2016 to 2019

Group Manager, Marketing

Created and designed Marketing Communications plans, including overall strategy with tactics and budget that meet or exceed established objectives.

Management of tradeshows, working effectively across multiple product lines to deliver a consistent, compelling message that elevated the Panasonic brands/product lines for professional customers to a variety of different audience segments

Demonstrated track record in the execution of regional trade shows, annual meetings, sales events, webinars, and internal and external branding initiatives.

Led the development of website strategy and content, generating marketing-qualified leads to constantly replenish the sales funnel, creating compelling multimedia content for multi-channel use.

Panasonic Solutions Company 1988 to 2015

Senior Marketing Manager

Successfully developed and implemented strategic internal and external marketing, advertising and public relations plans to launch hundreds of new products, systems and solutions during my tenure with Panasonic.

Extensive marketing leadership and product knowledge in visual imaging, with 25+ years of experience in professional video, 15+ years of experience in video surveillance, 5+ years of experience in projectors and professional display marketing. In addition, served as the marketing communications lead for medical imaging, office products and large-screen displays.

Manages a wide range of trade shows, events, press conferences and briefings, product road shows, reseller meetings and other events. Significantly improving show presence and booth design while reducing costs.

Proven experience collaboratively working with executive management, sales, product management, and engineering leadership to set and accomplish projects on time and budget.

Ability to effectively manage outside agencies and contractors to schedule and budget.

Whitaker Newsletters, Fanwood, NJ

Editor

Served as editor of two independent (bi-weekly and monthly) industry newsletters

Lock Haven Express, Lock Haven, PA

Staff Writer

Times Leader, Wilkes-Barre, PA

Staff Correspondent

EDUCATION & PROFESSIONAL DEVELOPMENT

Penn State University, Bachelor of Arts in Journalism

Columbia University Graduate School of Business – Strategic Intuition Program

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