Daniel Pancotto

ad2a5k@r.postjobfree.com • 310-***-**** • New York, NY

Likable sales and product expert across media, entertainment, SAAS, and tech, drawing on extensive experience with large-scale, enterprise customers and C-suite relationships.

— Key Qualifications —

Sales and Growth expertise: High-performing sales executive with a proven track record of successfully getting past gatekeepers to economic and functional decision makers with a strong value proposition and engaging messaging. Highly effective through all stages of the sales cycle from cold outreach to contract negotiation and high touch, white glove client care.

Product Design: Highly skilled product designer specializing in UI/UX. Proven ability to create engaging and user-friendly designs that enhance brand value and drive success. Expert in blending creativity with usability to deliver innovative products and exceptional user experiences. Extensive experience in applying cutting-edge technologies and user-centric methodologies towards a cohesive experience.

Leadership and client care: Managed teams of up to 25, overseeing all activities from hiring and training to evaluations. Expert in client consultation and strategy development, able to yield high-level communications plans and manage media relations campaigns. Ability to explain and execute digital tactics and strategies clearly and concisely.

Professional Experience

Magid & Associates – New York (Media/Entertainment Research & Consulting)

Senior Vice President – Sales & Product, EmotionalDNA 2021-Present

• Transformed a service-based offering into a successful SAAS product, leading the media-focused sales efforts of EmotionalDNA. Exceeded annual recurring revenue quotas by over 20% in my first year.

• Boosted annual contract value by more than 30% through product offerings, effective leadership and strategic planning.

• Identified and executed go-to-market plans for new verticals, resulting in two new revenue streams that generated over $2m in additional annual recurring revenue.

• Successfully delivered insights and analyses to major streaming and gaming platforms to effectively maximize subscriber retention and minimize churn.

• Developed and brought multiple products to market, and led sales successful sales efforts for: DiversityLens – a tool for measuring cultural impact of authenticity and relevance of media content on diverse audiences, and Brand EmotionalDNA, an advanced product suite that measures the emotional connections and behaviors between audiences, brands, and content.

LiveSwitch, Inc.— New York / Los Angeles (Enterprise-grade video conferencing, B2B, B2C offerings)

Vice President, Media, Entertainment & Events (Sales & Product) 2020 to 2021

Oversaw all outbound sales efforts for a rapid growth technology firm. Provided customer-specific solutions across a wide array of industries on a global scale. Built and maintained key relationships with stakeholders and executives, establishing and growing large volume accounts, ensuring client retention. Identified and designed key partnership agreements to facilitate additional sales growth.

Selected Contributions:

Led outbound sales team that built outbound pipeline from $0 at inception to over $1mm ARR for Enterprise SaaS and PaaS product lines.

Led growth initiatives and established partnerships with key clients including: NBA, NFL, WWE, Adobe, Verizon, Honeywell, and other Fortune 500 companies.

Led capital raise efforts, securing over $3.5m in funding for the company.

Successfully expanded sales territory to include ARR SaaS customers in India, China, and South Africa.

Alkmy Technologies, LLC – Beverly Hills, CA (cash-light, algorithmically-driven trading platform)

Head of Sales & Product, 2016 to 2020

Designed, developed, and published algorithmically-driven (patent pending), multi-party, mobile (iOS and Android) trading platform (PaaS) focusing on sneakers, fashion, collectibles, and sporting goods.

Managed a global team (20+) of developers, engineers, and sales and marketing professionals to release an app for iOS, Android, and web. Oversaw constantly improving iterations and all subsequent app releases.

Established a product and executed a go-to market strategy that attracted multiple 7-figure investment offers within one year of company’s founding.

Grew userbase over 500% per year, over 4 year period.

Led digital ad (buying and selling) initiatives and oversaw Influencer campaign strategy and execution.

Baker Street Media – Beverly Hills, CA (Media & Entertainment consulting services)

Head of Sales & Client Services, 2008 to 2018

Directed all company branding and partnership activities. Launched Brand Partnerships Department and formed multiple monthly revenue streams by securing long-term corporate partners for B2B, B2C, and SaaS offerings. Generated development strategies, partnerships, and endorsements, with and on behalf of individual and Fortune 500 clients’ myriad verticals. Maximized use of all traditional, digital, and social media channels.

Executed client-based sales and branding strategies for acting services, writing/directing services, endorsements, and personal appearances thru traditional film, broadcast, social, and digital media platforms. Led all marketing for a category-defining startup CPG from concept to retail; establishing shelf presence at 5,000+ stores, including Walmart and Target.

Implemented multiple brand partnerships, promotions, licensing deals, and event sponsorships. Conceived, wrote, and/or produced multiple award-winning advertising campaigns and short films as de facto Creative Director on behalf of Ad Agency partners. Crafted and executed paid and earned social media campaigns for corporate clients, with an average increase of 110% in impressions and 5x in engagement.

Selected Contributions:

Developed and produced content for partners including: HBOMax, Disney, Netflix, NBA All-Star Weekend, the NHL, WWE, ABC, NBC, CBS, Fox, AMC, Hulu, Warner Bros., and more.

Led growth initiatives and established partnerships with Netflix, Google, The Walt Disney Co., and DTX Company brands, including: MeUndies, Parachute, The RealReal, Casper, Rhone, and others.

Executed branding strategy/materials for a commerce-based mobile platform, creating a 10x exit in under 1 year.

Increased financial growth by developing new business and expanding existing client business, with revenue expansions consistently above a 40% year-over-year increase.

Provided strategy and brand consulting services for Fortune 500 and individual clients: CPG, beverage, apparel, and media corporations, including Nordstrom, Activision, Walt Disney Imagineering, and numerous startups in tech, health & wellness, and environmentally conscious lifestyle products.

Winner of multiple Addy awards, in addition to developing and securing material for clients that were honored with Academy Awards, Emmy Awards, Golden Globe, SAG, and Saturn Awards.

William Morris Agency – Beverly Hills, CA (Talent Agency)

Talent Agent, 2001 to 2008

Procured employment and endorsements for Academy, Emmy, Tony, and Grammy Award-winning artists.

Negotiated extremely aggressively on behalf of clients, generating >20% growth per annum for my client base and commission fees.

Educational Background

HARVARD UNIVERSITY, Cambridge, Massachusetts

Business of Entertainment, Media, and Sports (HBS)

Candidate for Master of Liberal Arts in Extension Studies, Concentration in Finance & Marketing

DUKE UNIVERSITY, Durham, North Carolina

Master of Business Administration

DAVIDSON COLLEGE (Davidson, NC) / LONDON SCHOOL OF ECONOMICS (London, England)

Bachelor of Arts, Economics / Minor, Art History

Technical Proficiencies & Skills

SaaS development, sales, demos, customer success planning, product management, A/B Testing.

Data Quality analysis, data migration, data architecture, and data validation experience.

Key team member in delivery of data management solutions for domestic and global enterprise.

Working knowledge of web and mobile development, python, VPN, ecommerce, and web methodologies.

UI / UX development.

Extensive experience in growth hacking on social media, helping corporate and individual clients grow their follower count to 2 million+.

Extensive contract negotiation experience with domestic and international counterparties, leading to significant increases in ARR.

Proven track record of building senior level consultative relationships and creative solutions.

Broad exposure to Media/Entertainment, Technology, Fintech, CPG, Retail, Fashion/Apparel, Luxury, and Food/Beverage sectors.

Deal and detail-oriented with excellent organizational skills.

Able to prioritize multiple tasks and effectively problem solve while managing up and down.

Experience with all elements of sales cycle and funnel for new logo sells, cross-sells, up-sells, and renegotiation/contract extension.

Data-driven strategist who thinks creatively but arrives at profit-driving conclusions based on quantitative metrics and data analysis.

Adobe PhotoShop, Adobe Illustrator, InDesign, InVision, Figma, ProCreate, SEMRush, Snappa, Excel, Keynote, Powerpoint, Slack, SalesForce, HubSpot, PipeDrive, Monday, Atlassian (Jira), G Suite, Google Analytics, Dundas

Digital Sales Strategy, Analytics, Audience Insights, Content Strategy, Patient Engagement, Customer Acquisition & Retention, Client Relationship Management, Business Development, Creator Commerce

Strategic Market Positioning, Sales Leadership, Challenger Selling, Customer Service, Account Management, Business Development, Territory Growth, Contract Negotiations, Project Management, Brand Management, High Impact Sales, High Touch Client Care, Product-led Growth, Digital Ad Sales, Influencer Marketing

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