Social Media Digital Marketing
Resume:
CALEB MCCLEARY
MARKETING SPECIALIST
P
E
***********@*****.***
A
**** *. *********** *****, ***** Jordan, Utah, 84095
L
www.linkedin.com/in/caleb-mccleary
OBJECTIVE
EDUCATION
Prospective marketing and social media specialist, driven, dynamic, and creative, focused on expanding brand visibility and member engagement through analytics and creative strategy. I am a critical thinker.
Portfolio
Utah Valley University
B.S, Marketing
KEY SKILLS
MARKETING BRAND STRATEGY
TEAM MANAGEMENT
SOCIAL MEDIA
DATA ANALYTICS
STATISTICS
R STUDIO
EXCEL
CTA CREATION
BUYER PERSONA CREATION
CERTIFICATIONS
HUBSPOT ACADEMY – SOCIAL MEDIA MARKETING
STUKENT – SOCIAL MEDIA SIMPERNSHIP
HUBSPOT – INBOUND MARKETING
(WILL BE GAINING GOOGLE ADS CERTIFICATION, GOOGLE TAG MANAGER, AND GOOGLE ANALYTICS CERTIFICATIONS THIS SEMESTER)
COLLEGE COURSE EXPERIENCE
DIGITAL MARKETING
-LANDING PAGE OPTIMIZATION
-SEO
-WEBSITE OPTIMIZATION
-EMAIL MARKETING STRATEGY
SOCIAL MEDIA MARKETING
-MARKETING PLAN CREATION
-CONTENT AND CTA CREATION
PRODUCT MANAGEMENT
-I CONCEPTUALIZED AND DESIGNED A NEW AND ROBUST USER EXPERIENCE WITHIN A POPULAR APP TO IMPROVE STICKINESS IN A CAMPAIGN IN A COMPETITIVE CATEGORY. I ALSO DEVELOPED AND TESTED PROTOTYPES.
MARKETING CONSULTING
-IN MY LAST SEMESTER OF COLLEGE, I HAVE 3 CONSULTING PROJECTS WHERE I SUGGEST AND IMPLIMENT MARKETING STRATEGIES TO REAL WORLD CLIENTS WITH ACTUAL MONEY WHERE MY PLANS ARE ACTUALLY GETTING IMPLIMENTED
EXPERIENCE
2023
Social Media Manager • Social Media Marketing • Beki Tobiasson Art
Increased visibility and professionalism through social media, business websites, and email marketing.
2023
Supply Chain Intern • Operations and Supply Chain • OSI
Managed employee expectations with change management and ensuring project completion.
Organized new systems in a LEAN management system.
Remodeled temperature tracking system which saved $21,000 in annual lost product.
2020-2022
Intramurals Supervisor • Management • Snow College
Manage intramural crew and refs to improve student experience during season. Managed implementation of 2 new intramural tournaments successfully.
2020-2021
Warehouse • Manufacturing • Bullfrog Spas
Limited time to complete manufacturing in my section to all time low. Trained new employees on time saving tactics while co-managing area. Helped create new work area flow which solved co-worker issues.
2021
Route Manager • Salesman • Edge Pest Control
Learned sales techniques and communication skills to hold rookie of the season.
Notable Experience
Created new systems for organization and tracking of products. Trained others on the system for project continuance.
Managed teams and multiple levels of employees and managed conflicts for a stable and healthy workplace environment.
COMMUNICATION
Internship presentation to C-Suite and company management at headquarters.
Served a 2-year mission, learned, and practiced communication skills daily.
Salesman for Edge Pest control.
Managing shifts and employees as shift leader at Jamba Juice.
Team member and trainer in manufacturing at Bullfrog Spas.
LEADERSHIP
Jamba Juice team leader –
Managed team of closing employees each night.
Missionary leadership –
Lead missionary trainings. Helped to solve companionship strife’s.
Intramural Manager –
Lead a team of intramural managers, oversaw game and tournament management, and coordinated referees and schedules.
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