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Social Media Digital Marketing

Location:
Orem, UT
Posted:
January 31, 2024

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Resume:

CALEB MCCLEARY

MARKETING SPECIALIST

P

801-***-****

E

ad29xc@r.postjobfree.com

A

**** *. *********** *****, ***** Jordan, Utah, 84095

L

www.linkedin.com/in/caleb-mccleary

OBJECTIVE

EDUCATION

Prospective marketing and social media specialist, driven, dynamic, and creative, focused on expanding brand visibility and member engagement through analytics and creative strategy. I am a critical thinker.

Portfolio

Utah Valley University

B.S, Marketing

KEY SKILLS

MARKETING BRAND STRATEGY

TEAM MANAGEMENT

SOCIAL MEDIA

DATA ANALYTICS

STATISTICS

R STUDIO

EXCEL

CTA CREATION

BUYER PERSONA CREATION

CERTIFICATIONS

HUBSPOT ACADEMY – SOCIAL MEDIA MARKETING

STUKENT – SOCIAL MEDIA SIMPERNSHIP

HUBSPOT – INBOUND MARKETING

(WILL BE GAINING GOOGLE ADS CERTIFICATION, GOOGLE TAG MANAGER, AND GOOGLE ANALYTICS CERTIFICATIONS THIS SEMESTER)

COLLEGE COURSE EXPERIENCE

DIGITAL MARKETING

-LANDING PAGE OPTIMIZATION

-SEO

-WEBSITE OPTIMIZATION

-EMAIL MARKETING STRATEGY

SOCIAL MEDIA MARKETING

-MARKETING PLAN CREATION

-CONTENT AND CTA CREATION

PRODUCT MANAGEMENT

-I CONCEPTUALIZED AND DESIGNED A NEW AND ROBUST USER EXPERIENCE WITHIN A POPULAR APP TO IMPROVE STICKINESS IN A CAMPAIGN IN A COMPETITIVE CATEGORY. I ALSO DEVELOPED AND TESTED PROTOTYPES.

MARKETING CONSULTING

-IN MY LAST SEMESTER OF COLLEGE, I HAVE 3 CONSULTING PROJECTS WHERE I SUGGEST AND IMPLIMENT MARKETING STRATEGIES TO REAL WORLD CLIENTS WITH ACTUAL MONEY WHERE MY PLANS ARE ACTUALLY GETTING IMPLIMENTED

EXPERIENCE

2023

Social Media Manager • Social Media Marketing • Beki Tobiasson Art

Increased visibility and professionalism through social media, business websites, and email marketing.

2023

Supply Chain Intern • Operations and Supply Chain • OSI

Managed employee expectations with change management and ensuring project completion.

Organized new systems in a LEAN management system.

Remodeled temperature tracking system which saved $21,000 in annual lost product.

2020-2022

Intramurals Supervisor • Management • Snow College

Manage intramural crew and refs to improve student experience during season. Managed implementation of 2 new intramural tournaments successfully.

2020-2021

Warehouse • Manufacturing • Bullfrog Spas

Limited time to complete manufacturing in my section to all time low. Trained new employees on time saving tactics while co-managing area. Helped create new work area flow which solved co-worker issues.

2021

Route Manager • Salesman • Edge Pest Control

Learned sales techniques and communication skills to hold rookie of the season.

Notable Experience

Created new systems for organization and tracking of products. Trained others on the system for project continuance.

Managed teams and multiple levels of employees and managed conflicts for a stable and healthy workplace environment.

COMMUNICATION

Internship presentation to C-Suite and company management at headquarters.

Served a 2-year mission, learned, and practiced communication skills daily.

Salesman for Edge Pest control.

Managing shifts and employees as shift leader at Jamba Juice.

Team member and trainer in manufacturing at Bullfrog Spas.

LEADERSHIP

Jamba Juice team leader –

Managed team of closing employees each night.

Missionary leadership –

Lead missionary trainings. Helped to solve companionship strife’s.

Intramural Manager –

Lead a team of intramural managers, oversaw game and tournament management, and coordinated referees and schedules.



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