Marketing Manager

Lisa Saurs

Director Of Marketing

***-***- **** ad29wn@r.postjobfree.com Decatur, Illinois, United States Open to Remote LinkedIn Twitter Website

SUMMARY

Expert cybersecurity marketing leader with twenty years of experience in the technology industry and a dual background in Account-Based recruiting and digital marketing. Early stage employee at a cybersecurity recruiting firm that went from zero to $10M annual sales in 7 years while I led all marketing, social media, and press strategies. Achieved a Masters in Digital Marketing with High Honors and Valedictorian status while employed as a CMO during the pandemic. Recently earned a DEIBA Certification. A dedicated industry volunteer known for building communities with heart and true value for their members - including WiCys Chicago, Raices Cyber, and Day of Shecurity. EXPERIENCE

Associate Director, Cybersecurity Recruiting

TBG Cyber

Jun '23 — Present

Remote

Co-founded this cybersecurity division of The Bachrach Group, establishing a woman-led cybersecurity recruiting firm. Developing a successful book of business for cybersecurity hiring through dynamic and modern business development strategies.

Build dashboards to measure KPI and engagement results, achieving 250% month-over-month growth through organic and partner marketing strategies.

Leading modern sourcing and candidate development using creative solutions like Discord and in-person events. Excel in event planning and coordination, maximizing ROI and generating business opportunities. Director of Marketing and Media

CyberSN

Feb '15 — Feb '22

Remote

Demonstrated ownership of the marketing process, collaborating with leadership across all departments to execute and maintain successful initiatives involving internal and external stakeholders. Led the marketing, partnerships, website development, ongoing customer support, and community development of their Partner Resource Center - a centralized resource for those seeking employement in cybersecurity. SKILLS

Marketing and Advertising Paid Search, SEO, Google PPC, Retargeting, Campaign Management, Partnerships (with a focus on technology partnerships/alliances), Sponsorships, Target Marketing, Website Building, PR, PR/SM, SEO Copywriting, Graphics Editing, Event Production

Social Media and Content Management LinkedIn, Twitter, Instagram, Meta (Facebook), Reddit, YouTube, Canva, Social Media, Blogging, Mastadon

Technology and Tools Salesforce, Adobe Suite, Wix, ChatGPT, WordPress, Framerr, Google Suite, Mail Chimp, Buffer, Webflow, HTML

Project Management and Organization Asana, Notion, ClickUp, Ask edgar, Monday, MeisterTask, Trello, Salesforce, HubSpot

Data Analysis and Reporting SEM Rush, BI tools (Business Intelligence), Google Analytics, Moz (SEO Software) VOLUNTEERING

Advisory Board, ISACA Illini Dec '23

Chief Marketing Officer, Raices Cyber Org Mar '23

Social Media Officer, WiCyS Chicago May '22

EDUCATION

MS, Valedictorian in Digital Marketing, Full Sail University Remote full-time studies in the field of digital and web-based marketing tools, techniques, and strategies. Aug '19 — Oct '20

BA in Women's Studies, UC Santa Barbara

Aug '02 — Jun '04

AWARDS

Course Director's Award, Social Media

Full Sail University

Oct '20

Awarded to one student in the entire Master's program. Employee of the Month

Airespring Telecommunications

Feb '13

CERTIFICATIONS

AI Machine Learning Certified RemoteTasks Current

SEO SEM Certified LinkedIn Current

Diversity and Inclusion Recruitment Certified TBG Cyber Current Course Directors Award Social Media Marketing Full Sail University

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