Katherine Cutshall Leesburg, VA, USA

+1-919-***-**** (mobile)

+1-681-***-**** (WhatsApp)

ad29t2@r.postjobfree.com

EXPERIENCE

Sky Blue Media, Vienna, VA —

Marketing Director

March 2022 - PRESENT

Spearheaded a comprehensive marketing strategy, creating and coordinating original content across various platforms. Managing all social media accounts, blogs and lead generation campaigns, resulting in increased brand visibility and acquisition of 50+ new clients. Increased Instagram following by 350% and coached clients in their marketing approach for the Northern Virginia/DC market. Prism Seed Social, Remote —

Owner/Coach

January 2023 - PRESENT

Prism Seed Social is a social media marketing agency specializing in authentic real estate content creation. I work with high-performing agents and teams, as well as insurance, fitness and restaurant professionals to help them clarify and elevate their personal brands. Offerings: consulting, strategy, content creation, account management, seminars.

Digital Door-Knocking, Raleigh, NC —

Owner/Coach

November 2020 - March 2022

Coaching other Realtors and local small-business owners on how to use social media (Instagram/Facebook) to build community, connect with ideal clients, and bring more value to generate more sales. We cover sales funnels, lead-generation strategies, mindset, and video content to create an online presence that is engaging and authentic while remaining focused on service to others.

AvenueWest Raleigh, Raleigh, NC — Broker-in-Charge February 2021 - February 2022

Managing broker for Real Estate and property management company, specializing in short-term corporate housing; responsible for oversight of trust accounts and affiliated brokers and their transactions; developed system for organizing transaction documents for compliance review

SKILLS

Content creation &

management

Social media marketing

Professional communication

Video editing

Community-building and

outreach

Database and CRM

management

Negotiation & mediation

AWARDS

Top Realtors on Social Media -

2-time recognition for

presence on Instagram of all

Realtors in the Triangle Market

Top Spa Sales - 2-time

recipient during last 2 months

in Assistant spa manager

position.

LANGUAGES

English - native language

French (read/write/speak -

intermediate proficiency)

Arabic (read/write/speak -

basic proficiency)

Spanish read/write/speak -

Keller Williams Preferred Realty, Raleigh, NC —

Broker/owner

October 2018 - February 2021

Independent Real Estate broker and small business owner, assisting buyers, sellers and investors in an extremely competitive residential market.

DaDa ABC, Virtual (from home) —

Online EFL teacher

February 2018 - December 2020

Teaching 1-on-1 virtually to English language learners from China, ages 3-14. Guidance and support with phonics and pronunciation as well as grammar instruction for more advanced learners. Teaching platform and curriculum selected and provided by the company. XSport Fitness, Falls Church, VA —

Assistant spa manager

February 2016 - October 2017

Scheduling Spa Desk staff and maintaining appointment schedules for 20+ spa service providers, processing requests for membership and cancellations, active weekend Manager On Duty, outlining and executing weekend promotions to maximize sales revenue. Educating clients as well as gym staff on spa technologies and cold-calling to sell packages and notify of sales.

True Food Kitchen, Fairfax, VA —

Bartender, Server trainer

October 2014 - November 2015

Serving and interacting with guests in a corporate but casual restaurant environment; juicing and stocking refrigerators, maintaining bar cleanliness, creating original craft cocktails and infusions, service bar on high-volume shifts (including espresso machine); training newly hired servers.

Nibras International School, Dubai, UAE —

KG2 Class teacher and English coordinator

September 2012 - September 2014

Homeroom duties and instruction of core subjects; English curriculum design, mapping, and lesson planning for KG2 department; extracurricular dance and movement activities; formulated a user/child-friendly system of leveling for KG department based on Bloom’s Taxonomy and DOK’s - implemented across KG department and elementary.

basic proficiency)

Liwa International School, Al Ain, UAE —

Grade 1 Class teacher

September 2011 - June 2012

Homeroom duties and instruction of core subjects; received training in the Kagan System of Education, representing the first Kagan Model School in the UAE.

Global Aircraft Dispatch, Dulles, VA —

Air France contract account supervisor

August 2006 - June 2008

Oversaw scheduling and performance of 30+ employees on the Air France contract; assisted General Manager in biweekly payroll as well as hiring/firing decisions; worked on a daily basis as a passenger services agent behind the ticket counter, interacting with employees and passengers from countries around the world; acted as intermediary between Global staff and Air France staff/management in the event of a dispute.

EDUCATION

7 Figure Accelerator, Online/Remote —

Viral Content Creation & Affiliate Marketing

July 2023 - September 2023

120+ module course focused on viral video creation aimed to generate and direct traffic to a digital funnel. Topics covered include: Ai for business content, repurposing content, lead generation, sales in Direct Messages, Instagram growth, and brand-building.

Permaculture Design Course, Anton, Panama—

Permaculture Design Certificate via 8th Life Panama January 2022

72-hour full Permaculture Design Course, with a 2-day earthworks course built into the curriculum. Individual project focusing on social permaculture, designing a 30-day system to increase personal introspection within established groups to facilitate improved communication.

BOLD by Keller Williams, Raleigh, NC—

Graduate

October 2019 - December 2019

Business and sales paid training program, delivered over 9 weeks, once a week for a full day. Scripting, role-playing, negotiation and systems for building a lucrative Real Estate business.

IGNITE by Keller Williams, Location —

Graduate

October 2018

10-module training program offered to new agents with Keller Williams that provides a complete outline for structuring a Real Estate Sales business.

Lead Generation with Gene Rivers, Raleigh, NC —

Training

March 2019

Full-day seminar with practical training on different methods of lead-generation including cold calls, connection calls, door-knocking, MEGA open houses, and circle prospecting.

SSAT, Dubai, UAE —

SSAT Associate Lead Practitioner training

January 2014 - June 2014

Peer support through evaluation and coaching; senior leadership support; leadership in the workplace. Research question: What motivates employees to perform to the best of their abilities? Secondary focus: Reactions to authority - variations by culture The Learning Center of Tuscany, Florence, Italy —

TESOL Certificate

July 2010 - August 2010

Certification to teach EFL and ESL; 120 hours of classroom instruction, 7+ hours of teaching in a real classroom environment of three lesson types (Skills, Communicative Grammar, and Vocabulary) to adult foreign language learners at levels A1, A2 and B1

George Mason University, Fairfax, VA —

B.A. in Global Affairs, Summa Cum Laude

August 2008 - May 2010

Areas of Concentration: Culture of North Africa and the Middle East, Modern Standard Arabic, international relations.

VOLUNTEER AND INTERN EXPERIENCE

Turkish Culture and Language Institute, Fairfax, VA — Intern - Analytical and educational advisor

October 2014 - November 2015

Researching educational methods; assisting with goal-setting; examining and analyzing progress in relation to established goals; participating in lesson plan development for pilot class; organizing small events for discussion.

Palestine Children’s Relief Fund, Dubai, UAE —

Youth Outreach Coordinator

February 2014 - September 2014

Communicated with and facilitated presence at functions and events at various schools in the Dubai community.

Karama Organisation for Women and Children, Deheishe Camp, Bethlehem, Palestinian Territories —

Teaching volunteer and cultural liaison

July 2009 - August 2009

Mediated conversations between new Western volunteers and the local refugees; taught French to refugee children ages 12-17 who were native Arabic speakers; taught English in a class of two, focusing on vocabulary and pronunciation; led an art class with children ages 6 and under. PROJECTS

Community Highlights — Video interview series

October 2018 - PRESENT

Social media video series featuring local small businesses and non-profits; videos are recorded and edited by me and published on Facebook to encourage engagement and give exposure to those interviewed, as well as my own business.

Digital Door-Knocking — Workshop and Course

January 2021 (released)

Seminar delivered virtually in workshop style to the Keller Williams Preferred office of more than 400 agents and staff. Course aims to focus on using social media to strengthen community and build an engaging online presence that encourages connection and drives sales. Easy Eats: Smoothies! — eBook

August 202 (self-published and distributed)

First in a planned series of eBooks that aims to make healthy eating and lifestyle changes less intimidating. Combines several smoothie recipes, hard-fact nutritional information as well as explanation of macronutrients and how they function in the body.

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