Respected Art Director with a
history of turning brand stories
into successful designs. Expertly
bridges art and commerce, crafting
creative solutions for iconic brands
that captivate target audiences.
Creative Strategy & Execution
Leadership & Teambuilding
Messaging & Branding
Pitching & Presentations
Photography & Videography
Digital & Social Media
Bachelor’s Degree, Art & Design
San Diego State University
San Diego, CA
Art Director / Designer
The Mighty Motor Agency / Los Angeles, CA 06/2021 - Present Boosts product visibility and digital engagement by directing creative campaigns and innovative art direction for launches and promotions. Streamlines design processes from inception to execution while mentoring junior team members. Enhances client-engineering collaboration, ensuring seamless project communication and delivery.
• Revitalized branding for major cannabis accounts in 3 months; established brand guidelines and streamlined social media strategy with actionable marketing calendars.
• Redesigned luxury watch e-commerce site, enhancing UX and storytelling; achieved 15% boost in conversion rate and improved overall user experience. Art Director / Producer
Zero Grocery Oakland, CA 02/2021 – 03/ 2022
Revolutionized photography standards, resulting in enhanced brand imagery. Directed and produced photo shoots across platforms, notably elevating social media presence, product displays, and website aesthetics. Select Achievements:
• Initiated comprehensive overhaul of photography design standards; led production crew to set cohesive photographic benchmarks for e-commerce and marketing to establish brand prominence in a competitive landscape.
• Selected to design seasonal marketing campaigns; developed versatile design language and collaborated with teams for cost-effective, high-impact creatives that positively drove Q4 results across websites and paid ads. Art Director
DripDrop Hydration Oakland, CA 01/ 2020 – 02/2021 Led creative direction for multi-channel initiatives, delivering cohesive and high-impact branding. Managed and mentored design team of three, fostering collaborative excellence and daily creative reviews. Select Achievements:
• Restructured design team, executed full rebrand, launched new website, and modernized packaging, leading to immediate sales uplift and strengthened market presence.
Pao Chiu San Francisco, CA 94116 / 415-***-****
linkedin.com/in/paochiu / thegraft.org
Photo Art Director
Gap Inc San Francisco, CA 03/2016 – 10/2019
Provided comprehensive art direction for Gap Inc. product pages, elevating brand representation. Led and collaborated with diverse team of photographers, stylists, and art directors, both in-house and external. Spearheaded and bolstered seasonal initiatives, ensuring brand consistency and innovative presentation standards.
• Revitalized e-commerce photo art direction within 2 quarters, implementing enhanced photographic standards and streamlining workflows. Achieved comprehensive site makeover within 1 year, delivering consistent user experience that drove sales 20% and reinforced e-commerce as a key revenue generator. Sr. Designer
Lucy Active Wear Alameda, CA 04/2010 – 09/2015
Directed art for seasonal campaigns and established style guidelines, notably elevating brand through window designs and in-store and online marketing collateral. Devised brand guidelines and streamlined production process. Led and mentored team of 5 designers, ensuring cohesive go-to-market initiatives and fostering professional growth.
• Steered brand transformative journey amidst stiff competition from industry giants like Lulu Lemon. Invigorated underperforming marketing team, leading to launch of 10 new stores and renovation of existing fleet.
• Spearheaded high-caliber creative campaigns, including national TV spots and large-scale public art activations, positioning company as a premium women’s wear contender with significant market traction.
Lead Interactive Designer
The North Face Alameda, CA 01/ 2006 – 04/2010
Headed art and product styling for thenorthface.com, instrumental in its site redesign. Oversaw marketing collateral and trade show design, and collaborated closely with product group to enhance apparel graphics, driving cohesive brand representation.
• Elevated The North Face’s brand integrity amidst streetwear evolution, receiving award from PRINT Magazine and spearheading design campaigns that consistently drove leading sales to thenorthface.com annually. ACCOLADES
Regional Design Annual
PROFESSIONAL EXPERIENCE, CONTINUED