Matt Hassett

707-***-**** ad29la@r.postjobfree.com www.linkedin.com/in/matt-hassett-a31aa0

Partner Marketing Manager

Enable Empower Evaluate

Results-oriented Partner Manager professional with a proven track record of driving revenue growth and building strategic partnerships with over a decade of dedicated experience. Adept at creating and executing innovative marketing strategies that empower channel partners to thrive in competitive markets. Expertise in cultivating strong relationships, fostering collaboration, delivering exceptional marketing support, and consistently exceeding performance metrics. Known for my ability to enhance partner programs to maximize partner growth, lead generation, partner enablement, and partner business planning that drive sustainable success. Eager to leverage my extensive background to drive business success and fuel the growth of a dynamic organization.

WORK EXPERIENCE

SaaS Labs - San Francisco, CA/HQ Delhi, India Oct, 2022 – Sept, 2023

Head of Marketing

Developed and executed comprehensive marketing strategies to surpass growth objectives for SaaS Labs' core products, achieved through thought-provoking leadership, engaging content, innovative partnerships, demand generation, and customer advocacy programs.

Positioned brand products as leaders in SaaS contact center solutions, increasing market share by 20%.

Executed PR and brand strategy for the AI conversational intelligence platform, resulting in a 15% boost in product visibility.

Led a team in improving MQL to SQL conversion rates by 30% through tailored sales enablement resources.

Established and managed a dynamic sales funnel, driving consistent 5% quarterly demand generation growth.

Collaborated with Sales and Customer teams to increase cross-sell and referral revenue by 8%.

Launched the global partner marketing program, attracting over 80 new partners and generating a 12% increase in partner revenue within 6 months.

RingCentral – Belmont, CA April 2021 – Sept 2022

Director of SMB Integrated Marketing

Strategized, implemented, and optimized integrated marketing initiatives to drive business objectives and enhance brand visibility, ensuring seamless coordination between various channels and strategies to achieve unified and effective campaigns for the organization.

Conducted comprehensive research to gain insights into the SMB target audience, resulting in a 20% increase in customer engagement.

Formulated targeted messaging strategies, achieving a 12% increase in conversion rates for acquisition and upsell efforts.

Enhanced demand generation campaigns, leading to double-digit performance improvements.

Collaborated cross-functionally to create high-performing customer engagement assets, increasing engagement by 25%.

Improved the SMB customer experience, reducing churn rate by 10% and increasing upsell and referral revenue by 15%.

RingCentral – Belmont, CA Jan 2016 – April 2021

Sr. Integrated Channel Marketing Manager (Jan 2016 – April 2021)

Lead the execution of marketing initiatives aimed at maximizing the impact of partnerships. Collaborated with key stakeholders and created tailored marketing programs to promote mutual business interests and drive revenue growth r across RingCentral’s three partner programs.

Designed GTM product launch strategies and developed go-to-market plans.

Expanded partner ecosystem from 4,000 to 16,000+ partners over 4 years.

Exceeded revenue goals by 10%+ for 6 consecutive quarters.

Owned and developed persona profiles, value propositions, and brand messaging narratives for effective content marketing.

Prior Experience

AFC/Tellabs Petaluma, CA/HQ Naperville, IN 1999 – 2016

Sr. Marketing & Channel Manager

Successfully developed and executed strategy-driven marketing programs and campaigns..

EDUCATION

California State University – East Bay

Bachelor of Science – Business Administration, May 1991

PROFESSIONAL SKILLS

Market Research and Data Analytics

Cross-functional Collaboration

Integrated Marketing Strategies

Brand Positioning and Messaging

Sales Enablement and Training

Product Lifecycle Management

Partner Ecosystem Expansion

Customer Engagement Enhancement

Global Marketing Strategy

Team Leadership and Motivation

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