DAVID SCHAFER

*** ********* ******, *** ****, NY 10026 347-***-**** ad29j8@r.postjobfree.com

Dedicated Email Developer with over two decades of expertise in web and email design, development, and operations implementing responsive designs with superior compatibility across diverse platforms.

EXPERIENCE

November 2009 – September 2023

Email Producer The New York Times New York, NY

● Spearheaded the design and coding of high-performing email campaigns, achieving average increase in engagement year-over- year.

● Collaborated with the marketing team to implement mini-sites and advertising banners, resulting in a 10% boost in ad revenue.

● Was the initial sole member/founder of the NYT Marketing Email team, handling all marketing email

requests for more than 2 years. Kept up the pace in a high-volume environment, working on multiple projects at all times with strict deadlines. Trained all new hires to the email team and junior designers for the next year, fostering professional growth and enhancing team improving team productivity.

March 2002 – September 2008

Web Design Consultant H.B.O. New York, NY

● Led the redesign of HBO's Business to Business website, resulting in a 25% increase in B2B interactions. Pioneered the creation of specialized mini sites for premium HBO shows, enhancing brand engagement.

● Designed, coded and maintained numerous mini sites to publicize specific HBO projects and initiatives,

such as "The Sopranos," and HBO-in-your-hotel.

● Managed daily content updates, ensuring accuracy and timeliness. Additionally worked with the sales

team to design web-based interactive presentations, boosting sales pitch success rates by 15%.

February 2001 – April 2008

Consultant Osmosis New York, NY

● Developed dynamic, interactive Flash banners for pharmaceutical companies as a Freelance Designer at Osmosis, transforming Photoshop layouts into engaging web animations tailored for narrow, high-visibility web spaces.

● Innovated expandable banner designs that balanced creative demands with stringent legal disclaimers, incorporating interactive elements for user engagement and compliance with government regulations on pharmaceutical advertising.

● Collaborated with clients to ensure a seamless blend of visual appeal and detailed informational content, managing complex transitions and legal content integration within the restricted dimensions of web banners.

SKILLS

Web & Email Design: Proficient in HTML, CSS, and SQL with a deep understanding of responsive design.

Platform Expertise: Advanced experience with Responsys, SendGrid, Marketo, Cheetahmail, Mailchimp and Moveable Ink.

QA & Debugging: Skilled in coding QA tools such as Litmus, Emails on Acid

Team Collaboration: Proven ability to work seamlessly with cross-functional teams, ensuring alignment in strategies and timely execution. Mentor junior staff and lead project teams to success

Education

Emerson College: American Academy of Dramatic Arts

Noble Desktop: HTML and Web Design Instructor