Product Marketing Vice President

ANDY HURT

Proven track record enabling growth organizations through

marketing and sales alignment and top of funnel demand generation SUMMARY

Proven professional with over 20 years of experience leading corporate marketing, product marketing, product management, and business development across multiple global technology organizations. Accomplished communication and management style that motivates matrix organizations to deliver on the strategic vision and goals. Proven success identifying opportunities to expand market segments to generate incremental market share and revenue. SKILLS

Data-Driven Marketing

Brand Management &

Development

Product Marketing

Channel Partner

Management

Contract Negotiation

Staff Development

SaaS

Cross Functional Leadership

M&A Due Diligence

Sales Alignement

SEO and SEM

Lead Generation and

Campaign Mgmt

GTM Strategy

EXPERIENCE

Cobalt Iron Denver, CO

2018–Present

Chief Marketing Officer

As a member of the Executive Leadership Team, responsible for lead generation, corporate brand equity, product marketing, thought leadership, channel and partner enablement, and overall GTM strategy. Responsible for managing a high performing team that is positioning the company for a future exit strategy.

Rebranded core SaaS-based product from ADP™ to Compass®

Holistic relaunch of cobaltiron.com resulting in an 83% increase in Domain Authority

Establishd Cobalt Iron as a thought leader in the Data Backup and Recovery market

Supported the first Private Equity backing of Cobalt Iron

132% increase in MQLs passed to sales

63% increase in SQLs from demand generation and top of funnel campaigns

Lead high performing team with career path guidance and support Veritone Inc // Wazee Digital Denver, CO

2016–2018

Senior Vice President, Marketing and Business Development As part of the Senior Leadership Team, prepared the company for an exit strategy and completed the acquisition by Veritone. Responsibilities included, corporate strategy, brand equity, thought leadership, SaaS sales enablement, and team growth and retention.

Lead all marketing efforts inclusive of: branding, messaging, web, social, PR, editorial, lead generation, etc.

Positioned the company from both revenue growth and brand equity for future investment or acquisition

Established Wazee Digital as thought leader in the asset management vertical

Responsible for digital asset management sales on west coast US

Lead business development opportunities through technology partner management

Set strategy for aggressive recurring (SaaS) revenue growth while maintaining high margins

Established SaaS pricing models for asset management, orchestration, workflow, and social syndication Oracle // Front Porch Digital Lafayette, CO 2012–2016 Senior Vice President, Global Marketing and Product As part of the M&A team, played critical role in the successful acquisition of Front Porch Digital by Oracle. Lead global Product Management and Marketing and responsible for the launch of the first Cloud enabled Content Storage Management Platform

Established entire Marketing organization responsible for corporate rebrand, lead generation, social, and thought leadership

Holistic redesign of corporate branding and messaging that was more consistent with core values

Complete relaunch and management of fpdigital.com that produced 67% YOY increase in traffic

Digital marketing and social media strategy resulted in a 735% increase in engagement

Closed first Cloud based business continuance workflow with 14 Disney Cable Network channels

Established Sony Japan as a key technology partner and reseller

Responsible for negotiating the first Cloud based archive-as-a-service with Telefonica, Spain Level (3) Communications – Broomfield, CO 2009-2012 Senior Director, Product Development

Lead global Product Development organization for Content Delivery Network (CDN), Cloud Origin Storage, and Video Transport products. Responsibilities included global product roadmap, technical partner selection and relationship management, business and functional requirements, user acceptance testing, and overall program management and commercialization of product.

Designed, built, and launched Microsoft’s Smooth Streaming platform to support a joint partnership opportunity with Disney

Partnered with FOX Broadcasting to design, develop, and deploy a CMS portal for file management, archiving, and publishing

Delivered the first uncompressed HD signal at 1.5 Gigabits per second from Miami to CBS in New York for Super Bowl XLIV

Scaled and augmented global Cloud Storage platform from 600 TB to 5.5 PB in less than one year.

Delivered 2009, 2010, and 2011 Product Roadmap on time, within scope, and on budget. Launch of new product enhancements has contributed 14% or $28MM of incremental top line revenue. First Data - Greenwood Village, CO 2006-2009

Senior Director, Product Solutions

Led the Global Product organization for the eCommerce product portfolio. Responsibilities included product strategy, product marketing, product roadmaps, branding, and a holistic product relaunch.

Led and managed a top four strategic enterprise program: eCommerce / Web 2.0 Product Development and Deployment. This program represents $32MM in investment with a $31MM net present value and 33% internal rate of return.

Relaunched eCommerce product suite valued at $20MM annual revenue in Q4 2008 to incorporate new features/functionality, fresh branding, redesigned website presence, sales collateral and sales readiness.

Grew eCommerce products that represent more than 200,000 customers, 350 million annual transactions, $35 billion in transaction value, and $21 million in annual revenue by 15% DISH Network - Englewood, CO 2000-2006

General Manager, Business Development

General Manager with responsibility for product operations, financial forecasting, contract negotiations, and programmer payments totalling $2B annually.

Led cross functional team of over 100 people to successfully execute the largest takedown of a programming provider in pay television history resulting in a decrease in COGS by 8%

Developed monthly dashboard reporting for CEO - margin analysis, cost variance, forecast modeling, and strategic planning

Reduced operating costs within organization by 32% thru development and deployment of custom payment software application ADDITIONAL EXPERIENCE

United States Peace Corps – Paraguay, Business Development Volunteer, 1995-1998 Middlebury Institute Of International Studies 1998-1999 Fisher Graduate School of International Business

MBA - International Management

UNIVERSITY OF KANSAS 1991-1995

Bachelor of Arts

Honors: Dean’s List

UNIVERSIDAD DE SANTIAGO DE COMPOSTELA 1993

Study Abroad Program

EDUCATION

Affiliations

Product Development and Management Association (PDMA)

Project Management Institute (PMI)

Awards

A Level Above, 2010

Employee of the Year, 2002

Nominated for DISH Network Leadership Program, 2006

Nominated for First Data Leadership Program, 2009 Patents

Car Wallet Application, 12/201,122,

Delivering Advertising to Point of Sale Device, 61/042,172 Language Skills

English (native)

Spanish (conversational)

Guaraní (conversational)

PROFESSIONAL AFFILIATIONS & QUALIFICATIONS

INTERESTS

Global travel

Cooking

Skiing

Rock climbing

Hiking

Photography

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