Don Rowan https://www.linkedin.com/in/donrowan/

Maple Grove, MN Phone: 612-***-**** ad29cq@r.postjobfree.com PROFESSIONAL EXPERIENCE

KD SERVICES LLC January 2019 - Present

Digital Marketer & Ecommerce Specialist.

I created kd Services because I believe Mom & Pop shops as well as small businesses deserve a more flexible, scalable, and most importantly a personal-touch solution to their digital advertising and online presence needs. I have worked successfully with multiple companies to reach their online business goals. Some companies I have partnered with are listed below: EXPERIENCE MAPLE GROVE (via kd Services LLC) January 2023 - Present Facebook & Instagram Digital Marketer and Content/Creative Specialist

• Setup and Support the Meta/Facebook strategies, campaign structures, and supporting technologies for Experience Maple Grove located in Maple Grove, MN.

• Led strategic digital advertising initiative for Experience Maple Grove resulting in an increase of city and non-local residents involved in the company’s mission.

• Managed, Tweaked, and Optimized Experience Maple Grove Facebook and Instagram campaigns for 2023 including the city’s bi-annual Art Fair, the big Maple Grove Days weekend event, Central Park Roller Skating charity, Harvestober Fest, Hairball – RocktheGrove concert, Bike Ride to End Alzheimers to name a few.

• Created and Manage an on-going city awareness Facebook campaign for cities surrounding Maple Grove.

• Create “refreshed” and “new” creative/content in Facebook campaigns to enhance Leads, Awareness, and other vital campaign and business objectives.

I94 CHAMBER OF COMMERCE (via kd Services LLC) April 2022 - Present Facebook Digital Marketer, Campaign Strategist, Content/Creative Specialist

• Setup and Support the Meta/Facebook strategies, campaign structures, and supporting technologies for the I94 Chamber of Commerce organization.

• Created, Optimized, and Managed annual Facebook campaigns promoting 40+ local and regional businesses in the MN Interstate I94 area from 2021 to the present.

• Leveraged campaign performance results to better equalize advertising spend across all I94 businesses.

• Created and Managed multiple Special Category Facebook campaigns.

• Created hundreds of new and alternative creative/ads for many of the I94 Coc businesses to keep content fresh and relevant as well as enhance Leads, Awareness, and other vital campaign objectives.

• Troubleshooted social media platform and advertising problems related to billing, ad accounts, content, etc… GREG HOCKEY & PATRIOT HOCKEY (via kd Services LLC) December 2021 - Present Facebook & Instagram Digital Marketer, Campaign Strategist, Content/Creative Specialist

• Setup and Support the Meta/Facebook strategies, campaign structures, and supporting technologies for GCHockey and Patriot Hockey camps located throughout the U.S..

• Managed, Tweaked, and Optimized GCHockey Facebook campaigns for 2022 & 2023 Winter and Summer camps - effectively doubling and tripling camp and clinic enrollments. As a result, Owners opened up new camps and brought in an additional $10k+ of revenue due to this marketing success.

• Managed, Tweaked, and Optimized Patriot Hockey Facebook campaigns for 2022 early Winter and later Fall camps

-effectively doubling camp & clinic enrollments. Waiting lists became common as location camps filled to capacity.

• Created “refreshed” and “new” creative/content in Facebook campaigns to enhance Leads, Awareness, and other vital campaign objectives.

• Introduced and Orchestrated new video, slideshow, and other engaging technologies to the Greg Carter and Patriot Hockey digital strategies.

• Optimized client’s audiences and prospective customers. KAMDON SOLUTIONS LLC December 2018 – December 2022 E-Commerce Product Marketeer, Digital Advertiser, & E-Commerce/Shopify Specialist. I created Kamdon Solutions after my Lawrence Merchandising layoff to pursue my passion for creating products/brands that people could resonate with and support.

• Created and Managed several retail e-commerce websites focused on Print-On-Demand designed merchandise.

• Successfully sold thousands of dollars worth of self-designed and self-promoted retail merch.

• Devised and Managed all the digital advertising strategies and campaigns for the e-commerce stores.

• Created, Promoted, and Managed all our e-commerce store’s Facebook and Instagram Pages.

• Designed and Setup all Print-On-Demand (POD) products and Product Copy for our E-Commerce sites.

• Managed the day-to-day E-commerce operations including product sales, advertising, e-mail marketing, promos, …

(Reason for Leaving: Though I had achieved success in running my e-commerce shops, I now wanted to pursue a more stable and dedicated business solely focused on helping businesses with their online presence and digital marketing efforts with an emphasis on a more personable and friendly experience. LAWRENCE MERCHANDISING SERVICES April 2006 – September 2018 Network/Systems Administrator

• Designed, Maintained, Troubleshooted, Optimized, and Administered the entire in-house MS Windows enterprise computer network and supporting Cloud systems.

• Setup and Supported all 70+ company office and remote users.

• Maintained and Administered the company’s entire Office 365 cloud environment. Provided regular and customized Office 365 solutions & support to its users/departments on central technologies like Outlook, Excel, and SharePoint.

• Managed and Supported the company's PBX/IP phone infrastructure.

• Successfully migrated the in-house company E-mail system into the Office 365 Cloud; upgraded the company’s physical servers to a VMWare infrastructure.

• Devised and Implemented a central NAS storage system on the network, an enterprise-level production and guest Wi-Fi network, new internetwork switches, and a robust AV endpoint and perimeter firewall system.

• Assisted and Managed a 1000 iPad tablet provisioning and deployment strategy to provide our nation-wide reps with mobile technology to scan in-store products and report inventories in real-time to headquarters.

• Improved collaboration and communication within the company by training all users on Office 365 technologies.

(Reason for Leaving: LMS was bought out by a bigger organization with a worldwide IT/Technical division and decided to take over all IT operations at the Plymouth location. I did consult for 6 months after the layoff to help the company smoothly transition their IT operations.)

EDUCATION

Bachelor of Science in Computer Programming and Marketing University of Minnesota – Twin Cities - Minneapolis, Minnesota Certifications and Training:

Network+, A+. Ben Heath Facebook Ads Insider training. SKUP/HCOM E-Commerce training. TECHNICAL SKILLS

Proficient in many marketing, e-commerce, and technical programs & tools: Marketing & E-Commerce: Facebook/Instagram platform, Google Ads platform, Shopify, WordPress, Printful & Printify, Adobe Illustrator, Photoshop. IT: MS Windows Server and Desktop environments, Office 365, Exchange Server, IIS Server, Active Directory/DNS, and remote solutions like RDS, Terminal Services, VPN, and Citrix.