Paul Githinji Githaiga

Phone: +254*********

Email: ad293w@r.postjobfree.com

LinkedIn: https://ke.linkedin.com/in/paul-githinji-64133329 Profile

Passionate and dedicated content writer with 10+ years of experience creating engaging, high-quality content for diverse clients and audiences. Skilled at crafting compelling narratives, optimizing for SEO, and producing content that educates, inspires, and resonates with readers. Possess a creative mindset and strong research skills to develop unique story angles. Excel at taking complex topics and turning them into clear, relatable content optimized for organic search and user experience.

Key Objectives

• Value-Centric Content: Deliver actionable and insightful content that addresses audience pain points, providing practical solutions and enriching their lives.

• Engagement Excellence: Employ persuasive writing and captivating storytelling techniques to encourage reader interaction, sharing, and meaningful discussions.

• User-Focused Approach: Create user-friendly content with clear structure, headings, and visuals to enhance readability and user experience.

• SEO Optimization: Implement SEO best practices, conducting thorough keyword research, naturally integrating keywords, and optimizing meta tags for enhanced search visibility.

• Continuous Growth: Dedicate to ongoing improvement by expanding industry knowledge, embracing feedback, and adapting to evolving content marketing trends. Core Skills

• Exceptional research and writing skills

• Ability to convey complex topics clearly and concisely

• Creative storytelling and persuasive writing

• Keyword research and on-page SEO optimization

• Collaboration with design and marketing teams

• Juggling multiple projects and deadlines

• Taking initiative and working independently

• Strong communication and project management abilities

• Adapting tone and style for different mediums and audiences

• Passion for continuously expanding writing skills and knowledge Content Writing Experience

Freelance Content Writer (2017 - Present)

The Digital Navigator

Content Writer and Customer Service Specialist

Duties:

• Performing customer service duties such as communicating with clients through the customer service software, creating tasks based on client requests, providing recommendations to improve customer service, and requesting information from customers for the Company to fulfill customer deliverables.

• Performing content writing activities and being accountable for achieving client account and Company goals as it relates to producing quality English written articles.

• Drafting marketing landing page to collect leads, sales pages, guest blogs, web page content, emails, and articles in accordance with the Company guidelines.

• Drafting social media posts according to Company guidelines.

• Utilizing AI provided scripts and templates to assist in the writing process.

• Ensuring proper grammar and syntax of all written content.

• Coordinating and improving communication within Company team members and contractors.

• Creating and updating tasks in our project management tool related to writing assignments and tasks under my responsibility. Updating progress in the project management tool through changing task statuses, writing comments inside of tasks, using ClickUp time tracking function and attaching supporting documents when relevant.

• Assisting in deployment and maintenance of company and client websites and servers.

• Deploying new websites and performing routine maintenance tasks such as updating plugins, resolving code conflicts, and perform speed and performance optimization tasks.

• Creating and updating Standard Operating Procedures (SOPs) in the company’s software tool and creating Task in the project

The Content Authority/Great Content/Writing Bunny

• Wrote 1000+ articles, blog posts, ebooks, and other content for clients including The Content Authority and Great Content

• Researched industry topics using online sources, studies, and expert interviews

• Created SEO-friendly content that ranked well organically and drove website traffic

• Edited and proofread all content for tone, style, accuracy, and grammar

• Managed content calendars and production for 20+ clients simultaneously

• Expanded blog traffic through keyword optimization and promotion

• Built relationships with clients to understand their target audience, brand voice and content goals

• Delivered work on tight deadlines while maintaining high quality standards Content Writer & Head of Operations (2013 – 2017)

BSP Outsourcing Solutions

• Managed team of 10 writers and oversaw content strategy and production

• Grew website traffic by 55% over 2 years by implementing new SEO initiatives

• Created editorial calendar and assigned topics to writers weekly

• Edited all content pieces for quality standards before publication

• Tracked analytics and presented performance reports to leadership

• Onboarded new client accounts and optimized their content for search visibility

• Conducted training for writers on best practices for engaging and strategic content Additional Experience

Accountant (2009-2013)

Daily Trucks Ltd & Tisar Ltd

Senior Kitchen Clerk (2007-2008)

Safari Park Hotel & Casino

Business Centre Supervisor (2006-2007)

Safari Park Hotel & Casino

Education

Nairobi Institute of Business Studies (Jan 2005 – June 2006)

• ACCA (Association of Chartered Certified Accountants) Grace Institute of Computer Studies (Jan 2004 – Dec 2004)

• Diploma in Management Information Technology

Institute of Advanced Technology (Jan 2003 – June 2003)

• MCSC (Microsoft Certified Solutions Developer)

Institute of Advanced Technology (Nov 2002 – Dec 2002)

• Computer Programming

Highway Secondary School (1997 - 2000)

• Kenya Certificate of Secondary Education

Languages

English - Fluent

Swahili - Native

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