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Business Development Sales Consultant

Canyon Country, CA
January 31, 2024

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Connie Troncale 661-***-****

After years of starting and growing successful businesses, branding, and marketing products, and developing pet adoption programs in Southern California, I am ready to transition. My extensive sales and marketing background in fast-paced environments, coupled with my background in hospitality services, has prepared me for what’s next. I am looking to put my soft skills to work in a customer-facing environment where service, problem solving, and connecting with customers is key. I am self-motivated and thrive in a multi-tasking environment and bring the ability to solve challenges in a calm and effective manner with a smile on my face. I am experienced managing up to 10 staff and have the proven ability to identify issues and recommend corrective action to minimize risk and liability for clients. I am also experienced with Point of Sale (POS) / Point of Purchase (POP) systems for provision of services in corporate and hospitality environments. Lastly, my experience includes warehouse shipping and receiving from an inventory tracking standpoint (merchandise flow, and incoming and outgoing shipments).


Product Development & Sales Consultant, NBSS, Santa Clarita, CA, 2020 – 2024 Created a skin care and cosmetic products business for new and existing brands. In Charge of client services and account management.

• Formulations

• Packaging

• Manufacturing

• Shipping

Business Development,, Agora Hills, CA 2018-2020 Secured sponsors and guests for the Carlos & Lisa show. Director, Global Marketing, Contract Manufacturing Co, Oxnard, CA, 2010 – 2016

• Created and grew a successful spa essentials retail line

• Created and maintained overseas accounts; collaborated with chemists and laboratory technicians to create new products; sourced packaging and graphics; developed new marketing materials to meet customer needs

• Trained new staff to meet increased business demands; worked with HR department on employee handbook, regulations, QC training, production reports. VP, Pet Expo USA, Santa Clarita, CA, 2010 – 2012

Started the now-global Pet Expo program that brings the pet industry together at multiple levels and advocates for pet adoption. Procured celebrity guests and speakers; contracted with venues in Southern California to host the event (i.e., Orange County Fair Grounds); set up security detail, decorators, vendors, etc.; created marketing and advertising campaigns to attract public participation; and made guest appearance on Animal Planet’s “Pit Boss” TV show.


• BS, Graphic


Design & Packaging,

California Polytechnic

State University San

Luis Obispo

At a Glance

• Problem solver

• Strong analytical skills

• Compliance-focused

• Creative thinker

Licenses / Certifications

• Licensed Insurance

Agent # 0E70459

• Life & Health


• Property & Casualty

• Medicare

• California Food

Handler Certificate,

ANAB accredited


• Certified Animal

Trainer, Animal

Behavior College

Computer Skills

• Microsoft Office Suite

• Adobe Suite

o InDesign

o Photoshop

• SalesForce

• Slack

• Trello

• Wix

• Monday

Connie Troncale

Page 2 of 2

Account Executive, Critical Mass Creative Group, Simi Valley, CA Responsible for new business development, marketing, and brand development.

• Worked with a creative team to develop conceptual campaigns for clients.

• Collaborated with marketing team to create adds and marketing material. Professional Sales Representative, Primary Color, Culver City, CA Created and built extensive client base comprising agencies, corporate clients, publications, and packaging for a pre-press and printing company.

• Maintained annual sales of $3.7 million and consistently earned quarterly profitability bonuses.

• Top producer four consecutive years

• Planned, coordinated, and conducted seminars on asset management. HOSPITALITY-RELATED WORK EXPERIENCE

• Food Service Volunteer, Senior Center, La Verne, CA

• Server, Santa Anita Country Club / Golf Course

• Server / Hostess, Tokyo, Japan

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