Marketing Manager
Resume:
BETH GODRI
Pottstown, PA *****
ad28s4@r.postjobfree.com
Resourceful and successful Marketing Manager with over 25 years of experience in the creation and management of marketing communications, strategy, and delivery through a variety of channels. Strong oversight and resource management to achieve smooth flow and project operations. Has a procurement of resources including managing production, cross-functional teams, vendors, identifying problems, and providing targeted solutions for clients and businesses. Organized, detail-oriented, dependable, and successful at managing multiple priorities.
WORK EXPERIENCE
Marketing Project Manager
February 2022 to Present
The Vanguard Group Inc.
Malvern, PA
Develop and implement creative and strategic project plans to meet business and client objectives.
Work closely with project stakeholders, contractors, vendors, sales, design, legal and business partners to achieve project deadlines by discussing deliverables, setting clear timelines and expectations without sacrificing quality.
Monitor project performance to identify areas of improvement, resolve project issues and mitigate risks.
Provide detailed project status updates to stakeholders, clients, and executive management.
An expert on the creation and deployment of various styles and types of marketing communications.
Create and analyze marketing and data reports to identify successful outcomes, insights, and future recommendations.
Maintain open communication by presenting regular updates on project status to stakeholders and executive management.
Verify quality of deliverables and conformance to specifications before deployment.
Senior Business Project Coordinator
March 2015 to February 2022
The Vanguard Group Inc.
Malvern, PA
Developed, implemented, managed, and delivered communication strategies within budget for businesses.
Communicated clearly with businesses, internal and external business partners, sales, and stakeholders to keep everyone on the same page and working toward established business goals.
Provided detailed project status updated to stakeholders and executive management.
Achieved project deadlines by coordinating with business partners to manage timelines, identify impediments and ensure delivering quality communications through the right channels.
Communication Project Specialist
February 2013 to March 2015
The Vanguard Group Inc.
Malvern, PA
Monitored project progress, identified risks, and took corrective action as needed.
Maintained open communication by presenting regular updates on project status to stakeholders and clients.
Scheduled and facilitated meetings between stakeholders, managers, vendors, and internal team to discuss communication strategy, deliverables, and timelines.
Tracked project and team member performance closely to quickly intervene in mistakes or delays.
Reported regularly to mangers on project budget, progress, and technical problems.
Developed and implemented project plans to ensure successful execution.
Problem Resolution Administrator
July 2006 to February 2013
The Vanguard Group Inc.
Malvern, PA
Identified and resolved system, operational and workflow issues to promote organizational quality and efficiency.
Assumed ownership of assigned clients and served as primary point of contact for internal and external relationships.
Gathered and analyzed contact center and plan metrics to evaluate the operational effectiveness of the plans for assigned clients.
Analyzed trends, identified issues, and took proactive steps to develop solutions to provide clients with first call resolution and high-quality assistance.
Maintained strong knowledge of Vanguard funds, financial markets, basic asset allocation models and retirement programs.
Client Relationship Associate
February 2005 to July 2006
The Vanguard Group Inc.
Malvern, PA
Provided consolidated services to participants by responding to incoming calls regarding retirement benefits, transactions, fund and investment information.
Responded to participant inquiries by providing account and plan information through a variety of systems.
Marketing Manager
March 2002 to February 2005
Colonial Supplemental Insurance
Exton, PA
Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
Drove marketing initiatives to increase product visibility and profitability.
Performed thorough market research and competitive analysis to provide targeted marketing strategies.
Communicated value and position to sales teams and developed events and tools to support selling process. Led staff and external agencies to develop products and promotions, analyzed sales, managed trade shows, and broker forums.
Oversaw product development, marketing and launches.
Contributed to planning and production of industry events, advertising, direct mail, and sales collateral.
SKILLS
Resource Allocation
Strategic Planning
Marketing Plan Development and Management
Project Management
Timeline Management
Advanced Problem Solving
EDUCATION
Fox School of Business, Temple University
Bachelor of Arts
Marketing and Human Resources
Philadelphia, PA
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