Gina Caballeros, MBA

Strategic Marketing Business Partner

224-***-**** ad28mf@r.postjobfree.com https://www.linkedin.com/in/ginacaballeros/

Mundelein, IL (Greater Chicagoland Market)

PROFESSIONAL SUMMARY

Experienced marketing professional with 20+ years' success in initiating and executing impactful marketing strategies. Expertise in strategic planning, integrated marketing, sales pipeline programs, and ad agency management. Proven track record in accelerating revenue growth, expanding market share, and increasing profitability. A dynamic leader skilled in guiding teams to surpass targets through strategic leadership and effective management. Valued for managing multiple projects and analyzing performance KPIs to drive business results. A dynamic and positive professional with the ability to cultivate trust within teams and drive them towards successful outcomes through effective leadership and influence.

WORK EXPERIENCE

Sr. Manager Global Advertising Operations Zebra Technologies Lincolnshire, IL December 2019 – Present

•Collaboratively worked as a cross-functional advisor with the Agency of Record, Executive Leadership team, and regional demand generation marketers driving operational excellence and innovation.

•Increased Top of Funnel Lead Generation by 15% by leading efforts to condense paid content syndication platforms and drive targeted email nurture programs.

•Designed and executed operational processes that resulted in a 50% increase in the way teams collaborated, communicated, and carried out digital marketing activities.

•Developed Social Media Guidelines for Paid Media Programs, resulting in improved governance and a streamlined process. These actions drove operational usage up in regions by 23%.

•Implemented data-driven decision-making processes, leveraging analytics to assess and refine marketing strategies.

Sr. Digital Campaign Manager Zebra Technologies October 2016 – December 2019

•Delivered 10% increase in MQLs for Manufacturing and Transportation & Logistics by planning and executing strategic multi-channel campaigns in paid media.

•Successfully launched brand initiatives in paid media channels to bolster lead generation efforts. Implemented targeted campaigns, optimizing ad spend for maximum impact and driving qualified leads.

•Partnered with cross-functional teams to design and launch organic & paid digital campaigns, resulting in a 12% increase in website traffic.

•Utilized data-driven insights to develop optimization strategies for targeted advertising programs on a quarterly planning cycle, leading to a 7% decrease in cost per acquisition.

•Analyzed key performance indicators (KPIs) to inform decision-making, resulting in more effective campaigns and increased ROI.

•Boosted thought leadership in current and emerging markets by utilizing new A/B testing strategies on various platforms to drive brand visibility and lead generation.

Independent Contractor Shire Pharmaceutical Bannockburn, IL Feb 2016 – Jul 2016

•Collaborated with stakeholders to select a new national Media Agency for Shire US Based Plasma retail locations, resulting in an annual media spend of $10Million.

•Identified $1M in cost avoidance opportunities by analyzing third-party supplier contracts for Market Research and Media Programs.

•Supported sales teams in the selection of 3rd party research services and training programs.

Sr. Brand Marketing Manager Walgreens Northbrook, IL May 2013 – Jan 2016

•Served as the primary marketing representative for 2 new beauty brands within Walgreens Private Label Portfolio that generated $13 more per basket spends with both in-store and digital shoppers.

•Successfully reached and engaged both traditional and high value digital shoppers, resulting in a 25% boost in overall sales through integrated annual marketing plans that laddered to brand strategy, as well as quarterly portfolio sales objectives.

•Drove e-commerce activities aimed at creating, optimizing, and managing content for Walgreens.com. This included BOGO offers, percentage off offers, abandoned cart programs and email exclusive offers to drive sales.

•Crafted and delivered weekly dashboard metrics and brand updates, effectively highlighting key performance indicators (KPIs) to provide a comprehensive view of performance.

Marketing Manager Rand McNally Skokie, IL Sept 2009 – May 2013

•Led marketing in long range product planning for Fleet Navigation, Fleet Management Software and Consumer Truck GPS devices to successfully launch the first Truck Navigation (GPS) product.

•Increased national sales team's productivity by 25% by developing and implementing new Sales Force CRM materials including call scripts, consumer handouts, and emails.

•Managed external marketing programs for multiple channels, including message strategy, customer segmentation, and media execution. Generated a 13% increase in new customer email acquisition and sales response by 18%.

•Managed and motivated a small team of marketers, resulting in a 20% increase in productivity and successful completion of multiple marketing projects.

CRM Manager Discover Card Riverwoods, IL 2008 - 2009.

Senior Consultant Collabera Consulting Morristown, NJ 2006 - 2007

Online Marketing Manager Experian Schaumburg, IL 2005 - 2006

Ecommerce Business Developer CDW Vernon Hills, IL 2000 - 2005

EDUCATION

MBA in Marketing

Keller Graduate School of Business • Chicago, IL

Bachelor of Arts in International Business

Dominican University • River Forest, IL

SKILLS

Digital: DV360, Google, Google 360, LinkedIn, META, YouTube

Tools: Asana, Sprinklr, Convertr, Kronos, Smartsheet

Analytics: Adobe, Eloqua, Google Analytics, HotJar, PowerBI, SFDC

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