Eric Powers

GLOBAL GRAPHIC DESIGN & PRODUCTION PROFESSIONAL

Portland, OR 408-***-**** ad28k6@r.postjobfree.com http://linkedin.com/in/ericpowersdesign Website Link

Creative content director with 25+ years of experience producing strategic visual designs, innovative graphic material, digital presentations, print developments, and product lifecycle management (PLM) across international and domestic territories. Broad experience has encompassed corporate branding, ground-up product construction, concept modeling, storyboarding, and stakeholder collaborations within SaaS, healthcare, entertainment, and retail environments. Looking for a long-term position within a creative director role inside a company that mirrors the same ethics and values.

• Product Designs, Prints, Graphics & Creative Imaging

• GTM, B2B, B2C, SaaS, Healthcare & Specialty Retail

• Marketing Trends, Competitive Analysis & Reporting

• Client Storytelling, Journey Map & Creative Artwork

• Production Timeline, Contract Scope & SLA Delivery

• Packaging, Visual Conception & Company Branding

• Website Builds, Photoshoot, Banner & Logo Content

• Digital Prototype, A/B Testing & Quality Assurances

• Project Lifecycle Management & Program Planning

• Stakeholder, C-Levels, Vendors & Channel Partners

Education & Technical Background

San Jose State University (SJSU), Graphic Design, General Studies, Art Education, San Jose, California

Academic Courses: Technical Liberal Design; Music Class Programs

Software: Figma, Sketch, CAD, SharePoint ERP, Visio, Confluence, Jira, Unix, Linux, Esko, Android, Palm OS, SunOS, OneDrive, FileMaker Pro, Premiere Pro, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Aftereffects, FrameMaker); Fireworks, QuickBooks, MS Office 365 (Word, Excel, PowerPoint, Project, Outlook, Teams), Google Analytics, Google Workspace (Meets, Slides, Docs, Calendar, Sheets), Adobe CC, Acrobat, iMovie, Keynote, Social Media Apps., Windows, Novell NetWare, iOS, Dropbox, Zoom

Professional Experience

Sr. Content & Print Production Designer 2023 – Present

Rain the Growth Agency / Portland, Oregon

Produces lifecycle marketing content and print materials for national healthcare clients by strategizing creative designs, organizing templates, analyzing competitive market trends, and ensuring cross-functional vendor communications. Blueprints product and digital designs focused on interface language, education materials, branding narratives, navigational nomenclature, terminology integration, and high-fidelity mocks using Figma.

•Successfully cultivated transformative growth for DTC brands through hands-on account relationship building, storytelling alignments, executing project deliveries, and audience targeting for Fortune 500 clients.

Sr. Director of Product Marketing & Design 2020 – Present

Eric Powers Designs / National Territory

Directs original art and design concept developments, overseeing marketing solutions, logo creation, product curation, and visual compositions for a diverse client portfolio. Collaborates with business partners to streamline project scope ideas consisting of immense research and development (R&D) objectives, SME advisory, design solutions, functional controls, and critical details. Illustrates and sketches product construction using whiteboarding tools to scale drawings, pattern selection, CX roadmaps, style guides, taxonomy efforts, and quality outcome specs that increased brand visibility, demand generation, and KPI scores.

•Secured and negotiated profitable contractual partnerships with stakeholders and C-level executives within high-tech, restaurant, manufacturing, food industry, entertainment, sports, and retail industries.

•Crafted impactful content design deliverables that consistently leveled up the user experience (UX) to reflect company cultures.

Graphic Designer & Production Artist 2021 – 2022

Apple / Cupertino, California

Contracted to support graphic designer and production artist creations to support Aquent's mission to provide global work solutions, helping guide businesses toward talent, technology, and business services. Consulted on artistic techniques and visual storyboarding aspects through the development of corporate branding layouts, typography, color wheels, usability outputs, grid systems, and mobile-first frameworks for an Apple sub-company. Oversaw every stage of operations, including pilot, construction, launch, post-production, and editing, using both vector animation, digital technology, and video elements.

•Noted by executive management for spearheading inventive compilations, eye-catching web graphics, art illustrations, and digital drawings that were used across email, website, social media, advertisement, blog, and infographic usage.

•Selected to create and manage digital assets for the Apple WWDC22 event and Apple’s Annual Event in the fall of 2022.

Professional Experience Continued…..

Portland, OR 408-***-**** ad28k6@r.postjobfree.com http://linkedin.com/in/ericpowersdesign Website Link

Professional Experience Continued…..

Sr. Packaging Production Designer & Program Manager 2017 – 2020

Amazon / Sunnyvale, California

Headed digital asset and product production initiatives focused on retail packaging, design decks, spec documents, photography, imaging schematics, editorial proofing, and graphic curation for Amazon channel stores. Partnered directly with marketing, legal, engineering, and localization teams to drive consensus on product prototyping, architectural modeling, best practice methodologies, QA compliances, and protect overall assets. Researched competitive and unique ways to manage new catalog integrations by assessing sustainable packaging designs, CMS efforts, purchasing trends, rebranding product lines, and content strategy.

•Chosen to support executive teams with launch material related to all Echo, FireTV, Kindle, and Tablet campaigns.

•Moved from the Program Manager position in 2018 to lead transformative design performances and integrate artistic creatives.

Sr. Global Visual & Packaging Designer 2013 – 2017

Dell / Austin, Texas

Led 4 product architects through experience design group and next-generation product developments that created detailed style guides, digital templates, die-line optimization, 3D rendering, and photography for all global Dell and Alienware gaming packaging. Integrated strategic corporate identification (ID) fundamentals as a main liaison between product executives, vendors, and field teams for addressing, communicating, and problem-solving issues. Worked closely with software, structural engineering, and ID divisions on product aspects to, in return, develop collateral for desktops, laptops, tablets, accessories, IoT, servers, and soft goods.

•Recipient of Dell's "USA's Package Design" award for repositioning client-based values after implementing new packaging design and visual art concepts to launch nationally in 2015.

•Given the “Dell Silver” and “Dell Platinum” awards for outstanding design performances, market penetration, ROI successes, and senior leadership in 2016.

•Acknowledged by C-level management for conducting out-of-the-box techniques and project executions in graphic design with the “USA Package Design” award in 2017.

Product Design Manager 2011 – 2013

Citrix / Santa Clara, California

Orchestrated product fundamentals for the customer experience and mobility group division to lead next-generation product designs, direct technical project scopes, advance web experiences, and define mobile app structures for all Citrix product lines. Supervised 3 production designers through asset management, technical specifications, engineering style guides, and providing design support to create robust mobile and web-based apps for a leading software security and mobility company.

•Remodeled and transformed Citrix’s mobile and site experiences that increased customer engagement scores (CE).

Sr. Global Graphic Designer 2004 – 2011

Hewlett Packard (Palm, Inc.) / Sunnyvale, California

Facilitated all outbound marketing materials and assets for the Lead Creative Design Group focused on the packaging, product renderings, in-box collateral, screen, and device assets for web and print. Identified launch and selling methodologies alongside the ID, print side, global, and Human Interface teams in efforts to generate top-quality products and on-brand packaging for HP WebOS. Extracted vital information and market data for constructing detailed project briefs, branding guidelines, and service solution marketing, resulting in increased sales performances and ROI takeaways.

•Main expert for advising creative directors and senior designers within the Creative Services department to efficiently organize projects related to international and domestic press check material, photoshoots, and product styling.

•Moved cross-functionally between HP enterprise and sub-companies, including Palms, and MarCom.

Cross-Media Producer 2003 – 2004

Adobe Systems / San Jose, California

Supported teams through pre-flight, adjustment, and quality of US English and localized languages, managing full-cycle marketing collateral, product packaging, tray liners, brochures, datasheets, and sales objectives for Adobe. Assisted in-house designers and outside vendors with product delivery, production operations, file management, and asset protection.

Production Specialist 2000 – 2002

Handspring, Inc. / Mountain View, California

Primary specialist for the linguistic, visual, and physical supply of US English, Asian and European regional packages consisting of product packaging, collateral, brochures, data sheets, press checks, model mock-ups, and compositions for an American electronic company. Implemented visual design systems to develop dynamic human-centered integrations, agile tactics, B2B/B2C consumer campaigns to increase brand development.

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