Bridgette Sena New York, ***** 917-***-**** ad28k0@r.postjobfree.com linkedin.com/in/bridgette-sena Transformational Strategist with a diverse background in sales, marketing, e-commerce, retail, production, and merchandising. Proven ability to synergize these areas in complex, collaborative environments, driving top performance at both individual and divisional levels. Highly skilled at identifying new market opportunities. Professional Experience

Eugenia Kim Vice President of Omnichannel Sales & Marketing 2018-2023 Global Luxury Accessories Brand

Transformed the eCommerce and Wholesale business resulting in a 12% YOY growth with performance metrics as: 75% growth in B2B/B2C, and 250% increase in DTC. Achieved marketing objectives by aligning budget expectations, concept, execution, and brand position.

• Orchestrated an eCommerce Growth-Driven Redesign (GDD) project in collaboration with the UX team, resulting in substantial performance enhancements. This included a 55% increase in customer retention, a 3.6% boost in conversion rates, and a 35% reduction in exit rates

• Cultivated and maintained wholesale client relationships during retail transitions, safeguarding profit margins, Open- to-Buy (OTB) budgets, and margin agreements. Delivering an average 15% increase YOY

• Pioneered the identification of unexplored market opportunities by introducing a lucrative core collection. Its initial launch led to a remarkable achievement of over $1 million in new revenue as well as an entrance into new retailers. Additionally, crafted and executed profitable replenishment programs in collaboration with majors

• Developed comprehensive 360-degree multichannel marketing strategies, encompassing eCommerce, six social media platforms, public relations, and wholesale. Established a unified brand voice, emphasized inclusivity, and implemented effective promotional practices

Bridgette Co. Strategy and Implementation 2017-2018 Formulated performance strategies for sales, merchandising plans, new business development, and conceptualizing marketing plans.

• Boy Boxx (Current): Spearheaded the development of a concept and comprehensive marketing plan for an Art Basel pop-up event. Simultaneously, crafted a format for wholesale outreach, contributing to the ongoing success of the project

• Heidi Daus (2018): Developed a presentation strategy for sales, empowering them to engage Bloomingdales effectively and achieve significant milestones in 2018

• Sterling Forever (2017-2018): Designed and implemented a merchandising strategy encompassing pricing and discounts in order to present a strategy to various channels through a joint deck and line sheet presentation. This effort resulted in impressive double-digit growth and established the brand as one of the top five vendors in the jewelry department

• Roman & Sunstone (2014): Collaborated closely with industry luminaries including Kenneth Jay Lane and Shail Jhaveri, the designer for Elizabeth Taylor Jewelry, in the conception and launch of a fine jewelry line. Contributions spanned from logo design to pricing strategies, positioning the brand in the fine jewelry market Alexis Bittar Brooks Brothers Director of Wholesale 2015–2017 Managed and realigned the wholesale division, which constituted a substantial 78% share of the overall business, with a total valuation of $48 million. Responsible for wholesale operations and ensuring inventory health during the transition of Alexis Bittar to Brooks Brothers, a company portfolio that included well-known brands such as Carolee, Lauren Jewelry, and Trina Turk.

• Restructured replenishment programs for major clients, optimizing product flow, reorders, and overall retail performance

• Devised an off-price strategy within established retail partnerships, preserving brand integrity while achieving reductions in returns and margin erosion, along with the creation of an additional revenue stream

• Implemented exclusive programs tailored to high-volume retailers, resulting in a notable 30% expansion of business volume

• Secured the QVC account for Carolee and designed a specialized pearl program for television sales Bridgette Sena Page 2

Sequin, LLC Brand Manager – Sequin & Badgley Mischka 2011–2014 Managed Sequin house brand, private label and Badgley Mischka license. Targeted expansion of department store business to drive a YOY revenue growth of 45% while developing new private label opportunities with existing and new retailers.

• Established private label, department store, and eCommerce business

• Strategized innovative new jewelry program for Nordstrom to drive sales and brand recognition

• Conceptualized and created program to secure Sequin as core vendor, increasing business 76%

• Partnered with design and production for design concept, merchandising, pricing, order placement, factory submission, negotiation, and individual account needs resulting in improved internal margin Early Career:

Sposabella Couture Merchandising & Product Development Manager 2008-2011

• Retail Bridal Business specializing in Custom Gowns, Shoes, Occasion wear, Jewelry, Headpieces, and Lingerie managing vendor partners, category analysis, and visual merchandising. Reduced underperforming categories by 20% while adding outsourced practices for additional price tiers. The Echo Design Group Account Executive 2000-2008

• Private Label and Branded wholesale specializing in soft accessories, beachwear, and handbags. Managed $13M in revenue. Clientele: Van Heusen, Calvin Klein, Guess International, The Bay, GH Bass, Calvin Klein, Education & Technology

• Bachelor of Arts NEW YORK UNIVERSITY, New York, NY

• Microsoft Office Joor NuOrder Social Media Monday Dash Hudson Gorgias QuickBooks Cin7 Canva Shopify Adobe Google Analytics

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