Susan Abramovitz

Chief Marketing Officer

ad28ev@r.postjobfree.com • 513-***-****

Cincinnati, OH 45255 • LinkedIn

Accomplished, results-driven professional with extensive experience developing and implementing marketing strategies, evaluating performance metrics, and leading marketing teams. Skilled in creating consistent and meaningful content on all social media platforms, writing, and editing posts and improving customer and team engagement. Adept at collaborating with cross-functional teams to execute promotional campaigns and integrate clients into strategic initiatives. Talent for establishing successful relationships with internal and external stakeholders to drive business growth. Experienced in spearheading end-to-end campaigns across a wide range of traditional and digital channels.

Areas of Expertise

Marketing & Communication Management

Campaign Planning & Management

Marketing Program Execution

Budget Management

Relationship Building

Copy Writing

Digital Presence Management

Cross-functional Collaboration

Team Leadership & Training

Professional Experience

Biotica Healthcare Marketing, Cincinnati, OH 1992 – 2023

Chief Marketing Officer, President, and Partner

Oversaw all aspects of routine operations, such as creating and implementing employee/policy handbooks. Developed and executed promotional campaigns for events, tradeshows, and sales meetings. Collaborated with cross-functional teams across strategy, creative, design, PR, and social media departments. Integrated four clients into a major national practice makeover promotion for Optometric Management, a leading trade magazine. Built media strategies for B2B healthcare professionals and B2C audiences while ensuring effective planning, implementation, and reporting. Played a key role in conceptualizing and executing Slogomatic, a national promotion involving over 100 community leaders in Cincinnati.

Key Accomplishments:

●Achieved 30 consecutive years of record profits by developing and implementing marketing/branding plans in collaboration with C-Suites and product teams in client companies.

●Managed key client accounts and achieved significant growth by expanding client budgets into innovative new activities, over 200% annually.

●Handled all campaign material and PR for Ronald McDonald House Gala. Surpassed fundraising target by more than $300K.

●Drove 19% increase in voter participation for judges during Cincinnati Bar Association campaign.

●Saved $15M in company revenue by proposing and leading focus groups on a new product that doctors didn’t want to buy.

●Received multiple accolades for highly effective membership campaign conducted for public radio station WVXU.

●Gained remarkable fundraising total of over $1.1M for Urban Learning Center. Prior year’s goal was $70,000.

●Increased audience size by 20% through promotion of market research initiatives at WGUC.

●Led successful incorporation of Columbus Housing Partnership, a non-profit organization, as a for-profit

housing provider serving disadvantaged families.

University of Cincinnati, Cincinnati, OH

Director of Development WGUC Public Radio

Identified and managed the underwriting opportunities for corporations/local businesses. Wrote copy in compliance with PBS guidelines.

Launched Cincinnati’s first International Wine Festival fundraiser.

Created compelling proposals to secure funding for operational expenses and innovative programming.

Directed a team of marketing volunteers, assistants, and interns.

Worked with senior management, internal management, and board of directors to establish direction and policy.

Key Accomplishments:

●Transitioned donor list management from reliance on third-party sources to in-house management system.

●Optimized contributions by 40% through implementation of groundbreaking "quiet campaign concept that utilized direct mail instead of disruptive on-air solicitation.

●Leveraged leadership skills to train and manage more than 150 volunteers in annual giving fundraisers.

WHBY and WAPL Radio, Appleton, WI

Creative Director and Copywriter

Wrote persuasive advertising copy for station's advertisers by utilizing product input from business owners and creative briefs.

Produced two highly acclaimed live daily talk shows that earned prestigious awards.

Assigned announcers and approved production of impactful spots.

Key Accomplishments:

●Received various Addy Awards in competition with major state-wide advertising agencies.

●Planned and executed tours to major concerts with a keen focus on enhancing listeners’ experience and engagement.

●Established and managed sales promotion campaign that achieved unprecedented success and surpassed all previous promotional records. Received accolades from corporate management and an unexpected bonus for this activity.

Education

Bachelor of Arts in Writing, Psychology, and Business

Miami University, Oxford, OH

Affiliations

Professional Writers Alliance (PWA)

Medical Device Professionals

American Writers & Artists Institute (AWAI)

Online Advertising Professionals Interactive Marketing Network

B2B Business Writers International

CMO Network Sr Level Internet Marketers Group

Digital Copywriter

Professional Women’s Network

Barefoot Writer

American Marketing Association

Cincinnati Chamber of Commerce

Northern Kentucky Chamber of Commerce

Clermont County Chamber of Commerce

Awards

Summit International Awards, (12 awards)

Cincinnati Art Directors Club, Best of Show, for Lazer (sic) Systems brochure

Banker’s Association National Marketing Award

HUD (U.S. Department of Housing and Urban Development) marketing award for Columbus Housing Partnership

Silver Microphone Award, Pennsylvania State Bar Association - radio campaign

Andy Award for “Judges Decide. You Choose Judges” radio campaign for Cincinnati Bar Association

Volunteer American Cancer Society. (Wisconsin)

American Association of Community Colleges - Gold Paragon Award for University of Cincinnati evening college

Corporation for Public Broadcasting - Major Market Promotion and Advertising

Adweek’s Top 20 Pro bono Agencies of The Year

American Heart Association Leadership Award (Wisconsin)

Commendations from US House of Representatives and US Senate

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