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SANALI MCFADDEN

SPA, WELLNESS, AIRLINE & HOSPITALITY PROFESSIONAL

CONTACT

732-***-****

** ********** ****, *** **,

New York, NY 10009

ad27os@r.postjobfree.com

PROFILE

Certified spa and wellness professional with extensive experience designing, managing, and leading successful spa operations. Proven track record of directing spa’s internal structure in compliance with policies, goals, and objectives to ensure a productive workflow. Skilled in maintaining high standards in spa industry. Demonstrated success in pre-opening and increasing organizational profitability by efficiently managing cost, productivity and inventory control combined with astute marketing strategies. Possesses excellent interpersonal, team leadership and communication skills. Adept at utilizing problem solving skills for service recovery in achieving maximum client satisfaction. SKILLS

SPA LAYOUT DESIGNING, PRE-

OPENIING & MANAGEMENT

SPA TREATMENTS, WELLNESS

WORKSHOPS & ACTIVITY

DESIGN

TRAINING & COACHING

CUSTOMER SERVICE

SALES & MARKETING

FINANCIAL REPORTING

RETAIL SALES

MICROSOFT OFFICE SUITE

SPA SOFTWARE - BOOK4TIME,

MINDBODY ONLINE, SPA SOFT

CPR CERTIFIED

Director of Wellness & Spa

Aman – New York, USA.

November 2022 – Present

Operational oversight and administrations, ensuring the highest level of guests’ satisfaction, driving exceptional five-star services in Spa, Fitness, Medical Esthetics & Functional Medicine Departments in line with brand standards.

Achieved revenue generation through design & management of treatment programs, retail sales and cross sales of other revenue centers, rendering 20% GOP for 2023. Development of facility’s financial assumptions, business model, budget, and staffing. Oversee the strategic level direction of general projects for the enhancements of the spa, project management covering the area of planning, administration, implementation, and evaluation of financial results of the project.

Review daily revenue updates on spa revenue master and financials. Development of spa treatments, protocols & therapist training. Asst. Director of Wellness & Spa

Aman – New York, USA.

January 2022 – November 2022

With a new 25,000 sq.ft. state-of-the-art spa being introduced to the iconic Crown Building, spanning over three floors, I joined the executive team lending 20 years expertise to numerous tasks in its pre- opening.

Review and adjusted budgets with Financial Controller and Head of Global Wellness & Spa, to garner a more accurate result for ROI.

Regular site visits with contractors addressing discrepancies with building codes, timing, completion. Procurement of OSE, FFE and collaterals.

Building SOPs on service equipment and service execution. Collaborating with marketing team in spa promotions. 2

EDUCATION

Atlanta School of Massage – USA

CERTIFICATION OF WELLNESS

MASSAGE & SPA THERAPIES

Certified Massage & Spa Therapist

Certified Shiatsu & Acupressure

Therapist

Certified Reflexologist

Certified Infant Massage Instructor

Traditional Hammam Therapist

St. Patrick’s College – Australia

HSC – 4.0 GPA

Wine & Spirit Educational Trust – UK

WSET CERTIFICATION

Level 1 Award in Wines

REFERENCES

Available upon request

Leverage skills for recruiting and training.

Lead entire process of installing the new software program, Book4Time. Collaborated with legal team in securing contracted services (hair salon, integrated medical services, cleaning services…)

Consulting Spa Director & Trainer

Grotto Bay Beach Resort & Spa - Bermuda.

April 2022 – Present

Provide guidance with recruiting, training, motivating, and evaluating in-house team. Ensure service standards and techniques are abreast with current trends through continuous training, personal, and private audits.

Provide proactive support to the spa team to ensure guest’s satisfaction while assisting with maximizing reservations, therapists’ utilization, application of marketing strategies off-season rendering comparable profit ratio to peak season.

Remotely assist the spa team with managing successful day-to-day operations in compliance with safety and sanitation policies when required.

Spa Director

Grotto Bay Beach Resort & Spa - Bermuda.

2011 – 2021

Created and proposed business plan (accepted). Designed spa layout in collaboration with architects and unilaterally managed the successfully pre-opening. Manages successful day-to-day operations in compliance with safety and sanitation policies. Leverage leadership skills for recruiting, training, motivating, and evaluating in-house team. Ensure service standards and techniques are abreast with current trends through continuous training, personal, and private audits.

Deliver proactive support to team and guests ensuring guest’s satisfaction while managing reservations, queries, and complaints.

Apply aggressive marketing strategies off-season rendering comparable profit ratio to peak season. Regular attendance (on invitation) to local morning radio show, providing tips on health and wellness

– increasing revenue.

Achieved:

Successive net profit 2013 – 2020 by effectively managing productivity through applied historical data, forecasting and scheduling.

Accomplished:

Condé Nast editorial

Unique Spas of the World – Natura Spa

Featured highlight by Bermuda Tourism Authority

Must do things in Bermuda – Natura Spa

Inspire, Women Magazine (Bermuda) – Fall 2019 Edition Exceptional Women Leading in Their Fields

One of a Kind – Sanali McFadden, Director of Natura Spa Spa Director

Newstead Belmont Hills Golf Resort & Spa - Bermuda. 2005 - 2010

Created and proposed business plan (accepted). Designed spa layout in collaboration with architects and unilaterally managed the successfully pre-opening. Managed successful day-to-day operations in compliance with safety and sanitation policies. Leveraged leadership skills for recruiting, training, motivating, and evaluating in-house team ensuring a customer-centric operation.

3

Amended seasonal offers increasing the spa’s visibility locally/internationally, resulting in surpassed forecasted ROI.

Managed and maintain large local clientele through shrewd marketing strategies. Accomplished:

Best of Bermuda Awards – Spa 2007

Featured by Ministry of Labor for an all-local staff (in-house training) with raving reviews. Certified Massage/Spa Therapist, Reflexologist, Shiatsu & Acupressure Therapist, Hammam Therapist

Private Practice – Atlanta, Bermuda & New York.

2001 – Present

Variety of modalities of body work & spa therapies: Swedish, Deep Tissue, Sports, Hot Stone, Thai, Prenatal, Warm Bamboo, Body Scrubs & Wraps, Indian Head, Shiatsu & Acupressure. Senior Instructor & Assistant to Director of Wellness Massage & Spa Therapies Program Atlanta School of Massage & Aesthetics - Georgia, USA 2003 - 2005

Assisted Program Director ensuring all aspects of the Massage & Spa Therapy Instructional Program were planned and implemented.

Recruitment, policy manual development, preparation of lesson’s plans/assignments, room preparation, performance-based objectives/outlines creation, development of program improvement goals, and record keeping.

Enforced protocols & regulation utilizing effective classroom management techniques and evaluations.

Instructed students in key subject areas: Anatomy/physiology, massage/spa therapy techniques, ethics, indications/contraindications.

Junior Instructor - Wellness Massage & Spa Therapies Program Atlanta School of Massage & Aesthetics - Georgia, USA 2002 – 2003

Assisted Senior Instructors with all aspects of lesson planning & teaching, classroom management, practical & theory evaluations…

Additional Experience:

Administrator/Trainer Emirates Airline - Dubai, UAE 1998 – 2001 Purser/Trainer Oman Air - Muscat, Sultanate of Oman, 1995 - 1998

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