William, Kay

Creative Director

732-***-****

ad27na@r.postjobfree.com

Dear Hiring Manager,

I am an accomplished creative professional with over 15 years of extensive experience in graphic design across various channels, including print, web, social media, video, and motion graphics. My expertise spans identity and brand design, as demonstrated by my portfolio. In my role as a creative leader, I possess exceptional skills in managing a diverse team of creatives across multiple lines of business and product lines. I am dedicated to mentoring and nurturing the talents of my team members, ensuring they stay updated on the latest technologies, best practices, and design trends.

I excel at connecting the dots and gaining executive-level consensus for consistent visual identity approaches that align with priority messaging and the overarching brand story. My deep understanding of brand models, particularly the master brand model, enables me to identify and diplomatically address gaps and opportunities to achieve compliance with a master brand visual identity.

I have a proven track record of success in working within creative workflow systems, generating workload reports, and measuring performance against selected key performance indicators (KPIs). This analytical approach allows me to continuously analyze and optimize visual creative performance, ensuring that our creative strategies are both effective and in-line with defined objectives.

Furthermore, I have been responsible for leading creative design and strategy for global visual identities, keeping them current, relevant, and compelling to stakeholders. I have overseen the operation of global brands, collaborating with members from around the world to ensure brand consistency and evolution across regions and lines of business. Additionally, I have developed and executed creative strategies for high-profile external and executive events that play a crucial role in setting the tone for long-term business priorities and attracting and retaining high-value clients. Another essential aspect of my experience has been to oversee the development of professional, scalable templates that empower global teams to consistently create on-brand collateral, presentations, communications, and digital assets. I am also responsible for expanding global support and self-service opportunities through the creation of flexible templates and visual assets, ensuring our brand guidelines for visual identity are maintained and accessible. Lastly, I have lead teams of global designers who served various lines of business and functional areas, implementing growth plans to ensure they stay up-to-date with the latest technologies, best practices, and design trends. As a well-rounded creative leader, I possess the skills and experience necessary to drive brand recognition and equity on a global scale while maintaining a high level of creative excellence within an organization.

Regards,

William Kay

https://willkay.myportfolio.com

Professional Overview

I possess extensive experience in branding, strategy, and business development, spanning diverse industries such as e-commerce, healthcare, and wellness. My expertise lies in supporting clients by enhancing their business infrastructure, implementing innovative solutions, and identifying novel pathways to success.

As a trusted advisor to executive leaders, I leverage my strong relationship-building skills, authenticity, and unconventional insights to optimize organizations. My track record includes assembling and managing, and empowering high-performing teams, all while providing mentorship to individuals for their career progression.

In addition, I excel in fostering valuable relationships with partners while actively exploring new industries and challenges. I'm proficient in utilizing creative tools such as Adobe Creative Suite and project management software like Monday.com to streamline operations and enhance efficiency, further contributing to organizational success.

Skills / Expertise

• Ability to juggle multiple priorities and serve diverse stakeholder needs while leading a team

• Brand Development and Multichannel Marketing Concepts

• Brand Strategy and Development

• Brand Voice and Messaging

• Budget Management

• Business Development

• Comfortable driving process, prioritization, and workflow within the corporate environment

• Comfortable overseeing the integration of editorial, digital, and design processes

• Confidence and resilience

• Creative Leadership

• Cross-functional Collaboration

• Excellent communication skills

• Excellent leadership skills

• Experience creating brand and visual expression for B2B technology

• Experience with various software, including Photoshop, InDesign, After Effects, etc.

• Experience with concept development and creation of integrated marketing deliverables

• Film, TV, and Motion Graphics

• Intimate understanding of design, copy, and web best practices/guidelines

• KPI Management

• Market Research and Analysis

• Previous experience leading an in-house agency serving marketing teams

• Proven experience with concept development and creation of integrated marketing deliverables

• Relationship Management

• Strategic Planning

• Strong persuasive skills

• Strong understanding of brand development and multichannel marketing concepts

• Team Building and Mentoring

• Template Driven Design

• 15+ years of related experience in creative direction in an agency or corporate setting Professional Experience

Executive Creative Director, Founder BMKD, 2013–Present

• Launched a creative agency, shifting focus from project-based work to end-to-end strategies for enhancing operational excellence, market positioning, brand awareness, and revenue growth

• Led and implemented creative strategy and execution while setting a high standard for the agency and its team members.

• Expanded the team from 1 founder to 12 employees, fostering trust, collaboration, and engagement

• Served as principal consultant, managing project budgets up to $500K and overseeing up to $2.5M in annual revenue

• Collaborated with clients across diverse industries, collecting and analyzing data to develop industry-leading creative solutions

• Mentored and advocated for the professional growth of several employees, facilitating their progression within the company.

Vice President and Executive Creative Director MCCANN TORRE LAZUR, 2006–2013

• Acquired new client accounts through strategic development and creative presentations.

• Led and mentored a team of creative, production, and account management staff, delivering organizational and customer goals

• Grew the creative team from 10 to 50 members and the project portfolio from $5M to $25M during the tenure

• Successfully navigated business and creative challenges between clients, company leadership, and staff to create a cohesive and productive work environment.

• Set the creative vision and direction for the entire agency, guiding a team of creatives to deliver outstanding work that aligns with client objectives and industry standards.

• Collaborated closely with clients to understand their unique challenges, provide strategic creative insights, and ensure that innovative solutions exceed their expectations.

• Mentored and inspired creative teams, nurturing their talents and fostering professional growth to create a dynamic and high-performing creative powerhouse.

• Lead brainstorming sessions and concept development, driving the creation of innovative, data- driven campaigns that resonate with target audiences.

• Collaborated seamlessly with cross-functional teams, including account management, strategy, and production, to ensure the successful execution of creative projects.

• Maintained rigorous quality control standards, reviewing and approving creative work to ensure it meets the highest standards of creativity, effectiveness, and compliance Creative Director, Trajectory, 2004–2006

• Led a dynamic creative team while collaborating closely with clients to develop and execute strategic branding initiatives. This role involved crafting brand narratives, defining visual identities, and delivering memorable brand experiences. Key responsibilities include:

• Built strong, collaborative client relationships, aligning creative strategies with their objectives.

• Effectively collaborated with cross-functional teams to align creative strategies with broader marketing goals.

• Lead brainstorming sessions to generate innovative ideas and concepts for diverse creative projects.

• Directed the entire creative process from conceptualization to execution, ensuring alignment with client objectives.

• Maintained rigorous quality control standards, reviewing and approving creative work to meet high- quality standards.

• Ensured consistent adherence to brand guidelines across all creative materials.

• Articulately presented creative concepts and strategies to clients to achieve alignment with their objectives.

• Nurtured creative talent within the agency and fostered an environment of growth and skill development.

• As Creative Director, I was pivotal in driving creative excellence and delivering innovative solutions that elevate brands and contribute to their success. Sr. Art Director, BMS Studio, 2001-2004

• As a Sr.Art Director in the in-house agency, I orchestrated the visual storytelling of pharmaceutical brands and products.

• Melding artistic prowess with a profound grasp of pharmaceutical intricacies, I crafted designs that seamlessly blend aesthetics and compliance with rigorous regulatory standards.

• Collaborated synergistically with multifaceted teams, from graphic designers to copywriters.

• Translated intricate medical concepts into visually compelling narratives.

• Remained vigilant to industry trends and FDA mandates, ensuring my designs captivated and effectively conveyed the safety, efficacy, and credibility of BMS offerings. Art Director Robert Greenberg and Associates, 1998-2001

• Crafted compelling visual narratives that resonated with clients and their audiences.

• Collaborated with multidisciplinary teams to conceptualize design solutions that pushed boundaries and challenging conventions.

• Produced high-quality, pixel-perfect designs that met and exceeded client expectations.

• I worked closely with clients to understand their vision, provide design insights, and ensure that their creative needs were met.

• Created designs across various mediums, from print materials to digital assets, ensuring consistency in brand representation.

• Stayed up-to-date with design trends and emerging technologies, infusing fresh ideas into

• your work.

Education

Pratt Institute; Brooklyn, NY

Communications Design, BFA (Emphasis in Graphic Design), 1996 William Kay,

Creative Director

https://willkay.myportfolio.com

732-***-****

ad27na@r.postjobfree.com

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