PARTHA THIRUMALAI

Senior Director Of Marketing

858-***-**** ad27kq@r.postjobfree.com

https://www.linkedin.com/in/parthathirumalai/ Fremont, CA EXPERIENCE

Senior Director of Marketing

Sarcos Robotics

06/2022 - 10/2023 San Francisco

Managed a team of 8 marketing and business development professionals and drove the entire marketing activities bringing complete solutions with value added software-as-a-service components to the nascent market and delivered key design wins across several verticals and achieved a revenue growth($5M+) for the company and set up a strong road map to drive top and bottom-line growth

Responsible for end-to-end marketing activities for Sarcos' products and solutions, leading a team of experienced marketing professionals Define our products/solutions and go-to-market plan and strategy, identifying distinct phases from product inception, market validation to product launch and outbound marketing initiatives and campaigns Lead the collaborative effort with the Cross-functional team on execution of the marketing plan with product management, engineering, Sales and business development, technical marketing, campaign marketing, and PR teams

Drive the market research and sizing analysis(TAM/SAM/SOM) to study the market potential for Sarcos to enter new verticals/use cases and develop ROI/TCO analysis, business case, tools, and resources to help make the business case for Sarcos

Define market fit and target buyer personas, perform complete competitive research and SWOT analysis, and contribute to roadmap enhancements focusing on offering accurate, transparent, actionable tools and superior products to our customers

Perform market research and sizing analysis to study the market potential for Sarcos to enter new verticals/use cases and develop ROI/TCO analysis, business case, tools, and resources to help make the business case for Sarcos

Drive the Sarcos initiative of transitioning from a product-based business to a solution-based business with new business models for recurring revenue streams with value-added offerings and SaaS and develop thought leadership contents for Sarcos on future of robotics and how AI/ML can help the robotic arms with reinforced learning Lead the content marketing and build Sales and Marketing materials including differentiated messaging, key value propositions, positioning, partner and sales training, customer presentations, solution overviews, web content and lead generation contents including case studies, guse lectures, white-papers and blogs.

Drive the new product launch related promotion activities including press releases, webinars, training, trade shows, and work with distribution partners on their promotion activities and drive the engagement with external PR agencies

Identify key customers and ecosystem partners up and down the value chain across the different verticals and working with the sales team to generate leads/contacts during the various phases of the Go-to-Market plan

Drive co-marketing engagements with Sarcos partners working on joint webinars, collaterals, and other contents

SUMMARY

Marketing leader: Experience leading and

growing a team of high-performing product

marketers and demand generation professionals

in bringing complete SaaS solutions to the

market

End-to-End marketing : Own and drive all

aspects from positioning, messaging, target

personas, GTM activities, key verticals and

segmentation and launch working with cross-

functional teams

Marketing experience with technical prowess:

Possess the unique combination of product

foresight and the engineering vision essential to

deliver a quality product to the customer

Strong Strategic mindset: Product

management, strategic thinking, marketing, and

analytical background, and problem-solving

skills

Results oriented: Proven track record of driving

successful product launches and revenue

growth across end-to-end solutions, B2B SaaS

offering and value-added services

Data Driven approach: Highly analytical and

hands-on marketing professional with proven

success identifying market needs, industry

trends, business potential and growth and new

ideas/concepts into product requirements,

driving all aspects of the product life cycle from conception to launch.

Business development: Strong track record in

identifying customer appreciated value,

analyzing domestic and global market

environments and, evaluating trends and

implications and business development

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EXPERIENCE

Product Marketing Consultant

Meta

12/2021 - 06/2022 Menlo Park, CA

Company Description

Product Marketing strategy and roadmap

Worked on the Meta Business Suite (MBS) B2B SaaS Solution for end-to- end social media marketing and management targeting SMBs and enterprises

Inbound and Outbound marketing, focusing on Competitive analysis, Built the product strategy for the MBS, assessed the market opportunity, and formulated the GTM activities for growth and customer acquisition Cross-functional work with data science, User research and product management and the product design teams

Senior Product Marketing Consultant

Aventi Group

02/2020 - 11/2021 Fremont, CA

Company Description

Seasoned Product marketer building end to end marketing strategy and GTM plans

Clients: SoftServe (B2B SaaS consulting company), Achievers (A HR Talent management solutions company)

Market Analysis, sizing, competitive analysis, content creations for sales enablement

Needs-based segmentation, building detailed buyer's persona, POV (Point of View) development and value proposition, target customer profile, target verticals, packaging, pricing and GTM strategy Projects:

API and Cloud integration services targeting SaaS ISVs for a Software services firm

Salesforce/CRM implementation and integration services targeting Salesforce Service Cloud, Sales Cloud, CPQ, FSL, Experience Cloud and Tableau for a services firm

Employee Experience/Employee Engagement solutions for an HR software firm

Director of North American Marketing

Silicon Mobility

02/2019 - 11/2019 Oakland

Company Description

Manage a small team of product managers and marketing/business development specialists

Leading the Outbound marketing and business development activities for North America, working with OEMs and Tier 1s, ecosystem and channel partners

Lead and deliver the key marketing content and various sales enablement tools including websites, white papers, product briefs, blogs, videos, sales presentations, social media, etc

Devise the product positioning and outbound messaging, value proposition, long-term strategic roadmap, product pricing for our product portfolio, and solutions

SKILLS

Agile RoadMap

Cross Functional leadership

Brand Strategy Business Development

Media/PR Partnership Marketing

Cybersecurity Channel Marketing

Collaterals Content Marketing

Go-to-Market GTM

Competitive Analysis Market analysis

Market Research Strategy

Omnichannel Product Management

Product Strategy ROI Analysis

Sales Enablement Sales presentations

Market Sizing(TAM/SAM/SOM)

Business Case Analysis Co-Marketing

Social media marketing Webinars

Business case Analysis Executive

Presentation

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EXPERIENCE

Director of Product Marketing

Rambus Inc

03/2017 - 06/2018 San Francisco

Company Description

Rambus Secure Solutions

Lead a cross-functional team of R&D engineers, operations, sales, and product management professionals in defining a new service-based business leveraging Rambus' core competencies

Developed a series of B2B marketing core competence initiatives for the organization through best practices, talent development while optimizing enterprise marketing strategy

Lead the extensive market research activities and identified key market opportunities and drove the market analysis and key segmentation in the security hardware, software, and recurring services/SaaS business model Drove the TAM/SAM/SOM analysis and a detailed business case/ROI analysis using industry/market research and considering key customer requirements and feedback

Owned and delivered the Marketing Requirements Documentation (MRD) and global pricing models and revenue forecasts

Drove the competitive landscape study and performed detailed competitive and market analysis identifying the key players, key product attributes and derive key competitive edge and key attributes and value- added service to be a leading player in the market Develop and implement strategies to expand the company's reach through strong value propositions and differentiation for each target audience. Incorporated these in a holistic way into sales messaging, omnichannel marketing, trade shows, events, thought leadership, Public Relations, and tracking of outcomes.

Build scalable partner marketing programs that provide partners with the tools and knowledge required

Drove the product road map and long-term strategic plan working with a cross-functional team of security architects, engineering, product management, and sales

Played a pivotal role in increasing Rambus' market share (from 0% to 5% in 1 year) as well as growing revenue within the Rambus Secure division Senior Product Marketing Manager

NXP Semiconductors

2013 - 11/2016 San Jose

Cybersecurity and Anti-counterfeit solutions

Product Management and Marketing

Lead the product requirements, customer research, MRDs, and PRDs, and the NPI process and launched the world's first Secure Type-C Complete Solution from the Chipsets to the software and services. Led the development of marketing collaterals, messaging, sales collateral for sales enablement and product data sheets and other outbound communication materials

Develop key contents and marketing collaterals for the outbound marketing, including data sheets, White papers, product briefs/brochures and leaflets, videos, web content, and other key sales collaterals Drive the long-term and short-term strategic road maps and product planning, competitive landscape and benchmarking, detailed market analysis, trends and segmentation

Establish and maintain strong relationships with customers and provide high-quality support in different channels (Distribution, OEMs, and ODMs) and tracked design-ins towards design-wins

Develop and execute go-to-market (GTM) strategies for NXP's end-to-end secure solutions

Responsible for key design-ins and design wins with some key customers

($10 M+ design wins)

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EXPERIENCE

Senior Product Manager

Apple Inc

08/2007 - 08/2013 Location

Company Description

The Silicon group chartered with the development of a competitive feature set, and performance-rich solutions for mobile devices (iPads, iPhones, and other devices)

Built a world-class team from grounds up, achieving great results with successful product deliveries

Develop product goals and define the Product Requirements (PRDs) and MRDs (Market Requirements documents) for various mobile products and led the lifecycle management from initial concept through development, launch, and end-of-life

Lead the generation of technical documentation for internal and external users

Ownership of cross-functional and cross-departmental alignment on product line objectives

Develop product quality requirements

Drove, managed, and negotiated the requirements for external IPs in our Products working with external vendors and defined the IP needs for the Vendors for use in our products and maintained strategic relationships with vendors

Senior Technical Manager, Microprocessor Division

ADVANCED MICRO DEVICES (AMD)

06/2006 - 06/2007 Sunnyvale

Company Description

Led the verification of the Next Generation Microprocessor Led a team of talented engineers with Pre and Post silicon verification Lead interface with the Technical Marketing team in understanding the product requirements and translate it to the design/verification team Senior Technical Marketing Manager

INTEL CORPORATION

06/1998 - 06/2006 Santa Clara

WI-FI Division

Served as both a technical expert and an Intel's Centrino platform evangelist promoting Intel's push as a platform company providing vertically integrated solutions

Collaboration with the Product Management and Product Marketing teams in winning key design wins with the OEMs and development of technical sales/partner support materials

Co-founder

MeetTheNeighbors.com

08/2010 - 08/2012 Location

Company Description

Co-founded a social-media website targeted for connecting neighbors and building a stronger community

Drove the requirements and worked with an outsourcing partner to develop the website and drove the marketing activities EDUCATION

Executive MBA

USC Marshall School of Business

2012

Masters in electrical engineering (MSEE)

SAN JOSE STATE UNIVERSITY

06/1996 - 06/1998

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