Marketing Communications Public Relations

Detmer (DJ) Wells, IV

**** ******** **., ******, ** 60448 708-***-**** *******@*****.***

QUALIFICATIONS OVERVIEW

Seasoned, advocacy-focused leader with extensive experience in public and community relations, marketing, electronic and print media, event planning, healthcare, continuing/higher education, diversity and inclusion, strategic planning, student programming, recruitment, and grant writing/development/fundraising

Award-winning media producer and on-air personality with multiple credits focused in community affairs, diversity and inclusion, and education advocacy - production background includes work in print media, network and syndicated television, radio, corporate video, and documentary film

Highly regarded researcher, educator and academician – regularly sought out to teach classes and workshops on wide variety of topics including critical thinking, research and writing, diversity and inclusion, addressing health disparities, creativity, business communications, media production, and literary and film criticism

SELECTED EMPLOYMENT HISTORY

SPG Green Garden Country Club, Frankfort, IL 2022 – present

Assistant General Manager

Oversee daily operations of 45-hole golf and recreation center that includes a 30-acre driving range and golf academy, an indoor “golf-dome” driving range facility, a 150 seat restaurant, a pro shop retail operation, and multiple bar and meeting/banquet locations

Provide guidance, oversight and support to extensive team of employees across multiple departments/operations

Organize, schedule, coordinate, and support multiple leagues, golf outings and special events, including activities that utilize GGCC’s indoor, virtual golf facilities

Mensah Medical/Mensah Research Institute, Lisle, IL 2018 – present

Director of Marketing & Communications/Executive Director

Held dual titles for clinic specializing in the natural treatment of cognitive health concerns and its affiliated not-for-profit research and education entity

Designed and executed extensive brand management campaign, positioning clinic and its founders as international leaders in integrative mental healthcare and naturopathic medicine

Arranged several speaking, conference presentation, and podcast guest engagements

Oversaw extensive Web presence, including editing and posting of weekly blog, writing, layout and publication of monthly e-newsletter, and development and hosting of frequent Webinars and Facebook Live video sessions

Coordinated annual online integrative mental health conference

Sought out and cultivated strategic partnerships with educational institutions, healthcare resource networks, community service organizations and other integrative healthcare providers to facilitate research, education, and more comprehensive patient care and access

Organized and coordinated extensive monthly remote/outreach clinic program

Governors State University, University Park, IL 1996 – present

Adjunct Faculty 1997 – present

Teach writing and research courses and workshops geared primarily for Communications majors

Taught critical thinking, business communications, literary and film criticism, and grant writing

Regularly recognized for outstanding course evaluations and student outcomes

Digital Learning: Marketing and Distribution Manager 2005 – 2006

Established and oversaw international marketing and distribution office for University's distance learning products, including tele-courses and CD-ROM based training programs for foster parents

Represented University in regional and national conferences regarding the delivery of distance learning curricula

Center for Performing Arts: Theater Manager 2003 – 2005

Managed daily operations and maintenance of 1,200-seat regional performing arts center

Negotiated, executed and ensured fulfillment of performance contracts

Sold display advertising in show playbills, generating a near 100% increase in ad revenue over two-year period

Solicited outside promoters and organizations to rent facility for their shows, generating over 100% increase in rental revenue over two-year period.

SELECTED EMPLOYMENT HISTORY (cont,)

Coordinator of Marketing & Promotions 1996 – 1998

Devised and executed several successful marketing/promotional campaigns for University

Partnered with Admissions Office to link marketing and enrollment management efforts

Designed and placed all print and electronic media buys

Produced award-winning monthly cable-access television show highlighting University President and several faculty, staff and students

Developed and published alumni/friends newsletter

Chaired committee responsible for complete revision of University Website

Served as interim Director of Public Affairs during nine-month extended sick leave of permanent Director, and also held leadership role on University Diversity Committee

Self-Employed/Wells Brothers Communications, Mokena, IL 1996 – present

Consultant/Industry Content Expert/Media Producer

Provide consulting services in wide array of communications disciplines, including:

oMedia production

oMarketing and personal/organizational branding

oGrant writing and fund development

oProfessional development and job search strategies

oDiversity and inclusion

oStrategic planning

Pumping Solutions, Inc., Blue Island, IL 2016 – 2018

Marketing and Communications Manager

Devised and implemented comprehensive branding/marketing/communications strategy for mid-sized company specializing in the sale and repair of industrial pumps and ancillary parts

Wrote, provided artwork for, and published print and electronic sales materials

Designed and maintained multiple Websites

Developed and oversaw social media campaigns

Coordinated and hosted company booths and presentations at trade shows

Managed on-site training facility

Developed and oversaw marketing internship program and telemarketing lead-generation campaign

University of Illinois at Chicago - Urban Health Program, Chicago, IL 2006 – 2014

Associate Director (2011 – 2013, Interim Executive Director) 2011 – 2014

Provided leadership to comprehensive educational pipeline program that looks to address health disparities by encouraging, recruiting, preparing, enrolling, supporting, and graduating students from traditionally underrepresented communities in degree programs that lead to careers in healthcare and health research

Developed and oversaw wide variety of academic and professional enrichment opportunities for students, including partnerships with several outside agencies

Acted as spokesperson for the program and presented program model at several conferences

Served for 21 months as Interim Executive Director, with supervisory responsibility for all elements of the program

Director of Public Relations and Marketing 2006 – 2011

Coordinated, developed, and oversaw all public relations, marketing, and communications efforts and materials for external and internal/University audiences

Initiated public awareness campaign such that program is now recognized as national model for creating diverse and culturally competent healthcare workforce

Assessed needs for, planned, and executed numerous promotional and fundraising events, including gala dinner celebration to commemorate 30th Anniversary of program

EDUCATION

GOVERNORS STATE UNIVERSITY – University Park, IL

Master of Arts degree: Communications

NORTHWESTERN UNIVERSITY – Evanston, IL

Bachelor of Science degree: School of Speech – Concentration in Radio/TV/Film Production and Theory

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