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Raj, R

Mobile: 469-***-****

Email: ad27fr@r.postjobfree.com

Current Location: Texas

Availability: Immediately

Professional summary

A highly motivated professional with a clear mindset and approach across whatever he does at the workplace. He respects and owns the vision & purpose of the Organization. Most of his work was in Agile based working models.

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Quick Info

More details

Visa Status

H1B Visa holder

Total IT

9 years

~8 Years of experience in

Experience

Digital Analytics and Content

Personalization

Education

MS in Computer Science & Information

California State University,

Systems

Los Angeles, CA

Current and

Publicis Sapient,

Previous

Verizon Consumer Group,

Assignments

Cisco Inc.

Technical Skills -

● Adobe Analytics, Google Analytics 360

Tech Certifications:

Hands on exp.

● Adobe Launch, Google Tag Manager,

●

Adobe Analytics Business

Tealium iQ

Practitioner

● Adobe Target, VWO, Evolv AI, 15 Gifts

●

Adobe Target Business

Practitioner

● SQL, Teradata, Google BigQuery

●

Google Analytics 360

● Microsoft Power BI, Tableau Desktop,

●

Google Tag Manager

Google Data Studio

● Adobe Audience Manager, Adobe

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Experience Platform (AEP)

● HTML, CSS, JavaScript, jQuery

● ContentSquare, HotJar, MouseFlow

Project Skills

Agile development, Jira, Kanban Boards,

Confluence, SharePoint

Industries &

Banking & Financial Services,

Sectors

Telecommunications, Hospitality, Retail

Projects and Assignments

Client: Publicis Sapient

Base Location: Austin, TX

Role: Digital Analytics Specialist

Tenure: July 2022 – Current

Roles & Responsibilities:

Working across Solution Designing, Implementation and Reporting for Client websites with Adobe Analytics and Adobe Launch for BFSI clients

Working on Analytics projects across implementation, QA, analytics reporting & insights generation for websites and mobile apps

Documenting Analytics SDR for business, Implementing Analytics codes, Marketing pixels and other platforms on the websites using Tag Manager tools Using custom codes in the Tag manager tools to get the desired analytics output

Setting up the advanced tag testing mechanisms to ensure the quality of the data capture on the sites

Identifying key opportunities for solutions and improvement - and executing on those ideas for the business. Other tasks to perform pre-& post tech releases and measure the application performance & key KPIs

Point of contact for audience segment creation on 1st party online data and segment activation on advertising servers

Managed A/B tests, content personalization, recommendations on web properties on Adobe Target

Work closely with client’s marketing team to carry out effective digital marketing operations.

Handling client calls with understanding of different requirements on web analytics reports

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Create A/B tests & Experience Targeting activities in Adobe Target using Visual Experience Composer and generating reports with A4T (Analytics for Target)

Worked on proof-of-concept on Adobe Experience Platform Web SDK deployment for marketing site and channelled data into Adobe Analytics

Tech Stack: Adobe Experience Platform (AEP), Adobe Analytics, Adobe Target, Evolv AI, Adobe Audience Manager, SQL, ContentSquare, Google Sheets, Google Slides

Client: Verizon Consumer Group (VCG)

Base Location: Irving, TX

Role: Data Insights Analyst

Tenure: September 2021 – June 2022

Roles & Responsibilities:

Working closely with content marketing teams to help with Sizing estimates of KPIs for A/B tests

Helping marketing test leads with customized Adobe Analytics reports for analysing A/B tests and multi-Variate tests

Validating A/B tests and MVT tests which run on Adobe Target, Evolv AI and other testing platforms

Creating segments, calculated metrics, and data visualization charts for analysing large volumes of web analytics data

Running Statistical Significance analysis to recommend best variant from A/B tests

Creating and presenting A/B test analysis to business stakeholders for adopting test outcomes

Validating Web Analytics data through debugging tools such as Adobe Experience Cloud Debugger and Chrome Developer tools

Working closely with team members to extract data from Enterprise Data Warehouse (EDW) to validate Workspace reports

Tech Stack: Adobe Analytics, Adobe Target, Evolv AI, Adobe Audience Manager, SQL, ContentSquare, Google Sheets, Google Slides

Client: Cisco Inc.,

Base Location: San Jose, CA

Role: Web Analytics Associate

Tenure: Dec 2018 - Sept 2021

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Roles & Responsibilities:

Assessing the organizational requirement for Web analytics implementation across multiple web properties

Solution design and recommendations for each web page under Report Suites

Generating reports and visuals from Reports and Workspace under Report Suites

Debugging web pages using Adobe Experience Cloud Debugger to validate the eVars and Props

Driving end-to-end testing activities for tags validation including - creating test plan, test effort estimation for tags audit on test environments

Extensive usage of Adobe Analytics for reporting by creating dashboards and segmenting various traffic and conversion variables

Key Insight Analysis. Evaluating results and providing reporting and feedback on findings.

Administered weekly and monthly reports for internal stakeholders and report metrics.

Generating business reports on the salesforce lightning component

Building dashboards on salesforce classic and lightning

Setting up the advanced tag testing mechanisms to ensure the quality of the data capture on the sites

Other tasks to perform pre-& post tech releases and measure the application performance & key KPIs

Occasionally setting up A/B tests and Experience Targeting activities on Adobe Target through VEC (Visual Experience Composer) and FEC (Form Based Composer)

Tech Stack: Adobe analytics (Site Catalyst), Google analytics 360, DTM, Launch, GTM, Adobe Target, Google Keyword planner, BrightEdge, SEMrush, Tableau, Adobe Experience cloud debugger, Omnibug, Google Tag assistant, Salesforce lightning, SQL, JavaScript, MS Excel

Client: HMH

Base Location: Boston, MA

Role: Analytics Developer

Tenure: June 2017 - Dec 2018

Roles & Responsibilities:

Involved in gathering business requirements from the end users and management.

Help define and drive test Key Performance Indicators (KPIs)

Prioritized requirements to be developed according to agile methodology.

Design and develop tagging structures, custom analytic tags and parameters, and reports to support business requirements, including conversions, recommendations

Design and implement Google Analytics and Intelligent Offer on new website built.

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Configure Adobe Analytics account, user management and enabling of any features/variables/view

Lead the data analysis and reporting of test Key Performance Indicators (KPIs)

Expertise in implementing custom tags and pixels in Tag Management Systems

Perform regular ad-hoc data querying and analysis to better understand customer behavior including acquisition and conversion

Google analytics and Adobe analytics were used to generate weekly and monthly dashboards

Tech Stack: Adobe Analytics, Google analytics, DTM, GTM, Google Keyword planner, Tableau, HTML5, JavaScript, MS Excel Advanced, Google Tag Assistant debugger, Omnibug, HotJar

Client: Techstar Group

Base Location: Hyderabad, India

Role: Web Analyst Consultant

Tenure: May 2014 - Aug 2015

Roles & Responsibilities:

Adobe Analytics, DTM, Adobe Target, HTML5, JavaScript, MS Excel Advanced, Omnibug, Charles web proxy

Involved Web analytics lifecycle right from gathering business requirements to implementation, testing, reporting, insights, and strategy

Handled tag implementation for Adobe Marketing Suite using Tag Management (Adobe DTM) across the web

Partner with Business and Technology teams to develop and communicate requirements for web projects and initiatives. Mentor development teams to implement tracking code correctly and adhere to best practices

Presented an enhanced version of Dynamic Tag Manager Analytics mobile SDK in iOS and Android mobile apps to automatically capture analytics data

Improved segmentation tracking implemented behavioural retargeting, and curated circulation of email campaigns

Conduct regular quality assurance audits to identify and troubleshoot tracking issues and inconsistencies within tools and reporting

Utilize data insights to inform the development of A/B and multivariate tests (including developing hypotheses, influencing creative, identifying success metrics and analysis) that drive improvement of key web site and customer metrics

Tech Stack: Adobe Analytics, DTM, Adobe Target, HTML5, JavaScript, MS Excel Advanced, Omnibug, Charles web proxy, Chrome Dev Tools, MouseFlow

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Client: Genpact

Base Location: Hyderabad, India

Role: Junior Web Analyst

Tenure: September 2012 - May 2014

Roles & Responsibilities:

Involved in Web analytics implementation lifecycle right from gathering business requirements to implementation, testing, reporting, insights, and strategy

Implement and setup Google Analytics tags via Google Tag Manager/ Tealium per the event defined by the business

Setup GTM container for various environments like Dev, QA and Prod

Defined Data Layer specification based on Google E-Com dev guide for client multiple brands sites with respect to business requirement Configure the custom events using DOM scrapping approach

Unit tested the defined events per the requirement and resolving the issues within the defined SLA

Worked on defining Data Layer for client site with respect to business requirement.

Provided deep audit result of their existing Google Analytics Tags and 3rd Party Tags setup (DMP, Google Ads, Yahoo Analytics and others)

Shared the best practice approach for implementation of Tags using Google Tag Manager

Defined process workflow and tag request workflow to standardized setup. Removed unnecessary tags (cleanup) from their existing GTM setup

Tech Stack: Google Analytics, Google Tag Manager (GTM), HTML, CSS, JavaScript, Google Tag Assistant, Google Chrome Dev Tools, Omnibug, Charles web proxy, Google Data Studio

Education:

Graduation in Electronics & Communication Engineering from Jawaharlal Nehru Technological University, Hyderabad, India

Masters in Computer Science and Information Systems from California State University, Los Angeles, California, USA

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