Bobby Bhattacharjee

Phone: 416-***-**** Email: ad27el@r.postjobfree.com

LinkedIn: www.linkedin.com/in/bobbybhatt

SUMMARY

Data driven marketer (Certification in Data Analytics from UFT), inherent storyteller and effective communicator with an ability to leverage background in marketing, project management, demand generation, communications and events, with an innate ability to translate business requirements into marketing campaigns and strategies using technical skills and marketing know-how.

Profile

●8+ years’ experience driving integrated OMNI marketing and communications strategies

●Strong background in formulating email and social media campaigns

●Demonstrated experience in campaign management, collateral development and production, online marketing and events

●identified new opportunities to drive sales and traffic online and in the branch (while in CIBC and TD), driving OMNI strategies.

●Developed customer segmentations, lifecycle journeys and campaigns to grow customer retention and increase volume.

●Formulated strategies for customer’s digital engagement

●Worked closely with cross-functional teams and implemented measurable campaigns focused on customer experience, retention and revenue generated.

Experience

Freelance Marketing Professional January 2021 – Present

●Executed production, distribution and optimization of client content – including creative deliverables, digital invitations, presentation decks and event follow-up messaging.

●Evaluated event performance, post-event ROI

TD Canada Trust

Investment Marketing for Financial Advisors July 2019 – Dec 2020

●Executed a district marketing plan for targeting HNW by analysing clients with high account balances which resulted in conversion of $4M in 1 month

●Drove awareness, consideration and acquisition through various digital channels, including email marketing, social media, web.

●Collaborated with leadership to develop sales enablement processes, tools, and collateral.

●Developed and maintained marketing collateral on digital platforms including internal and external systems

CIBC

Investment Marketing Specialist January 2017-June 2019

●Developed customer lifecycle strategies to support digital programs to increase traffic and conversion online and in the branch.

●Designed tactics for each customer journey to provide relevant content to customers throughout their life stage based on their behavior and customer segmentation, viz. HNW.

●Executed marketing campaigns and initiatives by leading cross-functional teams including creative, compliance, editorial, digital marketing, translation and both external and internal communication

RBRO Solutions

Marketing Manager June 2015 – June 2016

●Redesigned the website, created new landing pages, updated microsite content, and increased website visitors by 25% using social media marketing

●Created content calendar and drove content execution through project management and deployment across key platforms (website, email with CTA, video, social and mobile) that resulted in an increase of 30% in open and CTA rates

●Spearheaded the interaction between marketing messages and transactional communication to add value to customers.

●Increased customer satisfaction (NPS) working closely with Consumer Insight and Call centre team.

Wolters Kluwer

Marketing Manager June 2013 – April 2015

●Initiated and conducted analyses on product development and in market validation

●Designed and developed creative concepts and led agencies in the execution of marcom vehicles such as drip emails to increase uptake by 20%

●Created campaigns in Eloqua and Salesforce, analyzed and tracked effectiveness to increase open rates and registrations for webinars by 30% YOY

●Managed the marketing program for a select portfolio of products working with the product, engineering, finance and e-commerce teams.

Purolator

Marketing Specialist – e Business June 2011- June 2013

●Built and delivered account based marketing campaigns to accelerate pipeline growth by 15%

●Collaborated with the central resource team and consultants to optimize landing pages and user experience to generate higher response to online marketing campaigns

●Tested the new microsite for online shipping and participated in focus group interviews while working with an external agency and the web development team and participated in UAT of the new platform with Accenture

●Created a customized marketing plan for 20 beta customers for return shipping through online shipping and resulted in revenues of $2M in 2 weeks

Education

●Certificate in Data Analytics from The University of Toronto

●Digital Marketing Certificate (Distinction) from The Canadian Marketing Association

●Masters in Management Studies from The University of Mumbai, India

●Bachelors of Business (Tourism and Hospitality) from The University of South Australia

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